Question 1

Triple-bottom line refers to

Accepted Answer

A)  the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth. 
B)  the obligations an organization has to those who can affect achievement of its sales, profit, and market share objectives simultaneously. 
C)  the recognition of the need for organizations to be responsible simultaneously to shareholders, employees, and customers. 
D)  the obligations an organization has to practice profit, stakeholder, and societal responsibility simultaneously. 
E)  three different financial statements prepared in three different formats: one for governmental regulators, one for shareholders, and one for internal use. 
A)  the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth. 
B)  the obligations an organization has to those who can affect achievement of its sales, profit, and market share objectives simultaneously. 
C)  the recognition of the need for organizations to be responsible simultaneously to shareholders, employees, and customers. 
D)  the obligations an organization has to practice profit, stakeholder, and societal responsibility simultaneously. 
E)  three different financial statements prepared in three different formats: one for governmental regulators, one for shareholders, and one for internal use.

Question 2

Latin phrase caveat emptor is a legal concept that means

Accepted Answer

A)  "Cash on delivery." 
B)  "Let the buyer beware." 
C)  "Let's make a deal." 
D)  "Don't take any wooden nickels." 
E)  "Such is life." 
A)  "Cash on delivery." 
B)  "Let the buyer beware." 
C)  "Let's make a deal." 
D)  "Don't take any wooden nickels." 
E)  "Such is life."

Question 3

Provide concrete examples for the four classifications marketing decisions according to ethical and legal relationships.

Accepted Answer

Answers will vary,but they sho

Question 4

the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products,this marketing practice is referred to as

Accepted Answer

A)  marketing philanthropy. 
B)  marketing allegiance. 
C)  relationship marketing. 
D)  transactional marketing. 
E)  cause marketing. 
A)  marketing philanthropy. 
B)  marketing allegiance. 
C)  relationship marketing. 
D)  transactional marketing. 
E)  cause marketing.

Question 5

3M Scotchgard Photo
-personal moral philosophy that focuses on "the greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior is referred to as __________.

Accepted Answer

A)  utilitarianism 
B)  hedonism 
C)  existentialism 
D)  moral idealism 
E)  socialism 
A)  utilitarianism 
B)  hedonism 
C)  existentialism 
D)  moral idealism 
E)  socialism

Question 6

increasing percentage of turkeys are now being marketed as "free range." Consumers typically pay $1 more per pound for free-range turkeys,which are thought to have lived more humane lives-and as a result,to taste better than conventionally-raised turkeys.The USDA defines a free-range bird as one that has been allowed "access to the out-of-doors." Are turkey growers who allow their birds to access the out-of-doors only moments before they are killed acting socially responsible?

Accepted Answer

To answer this question,students will ne

Question 7

Factors influencing personal moral philosophy and ethical behavior include __________,business culture and industry practices,and corporate culture and expectations.

Accepted Answer

A)  religious beliefs and practices 
B)  societal culture and norms 
C)  national and regional legislation 
D)  universal core values 
E)  the universal concept of good vs. evil 
A)  religious beliefs and practices 
B)  societal culture and norms 
C)  national and regional legislation 
D)  universal core values 
E)  the universal concept of good vs. evil

Question 8

Coke-Pepsi Photo
-Consider the Coke-Pepsi photo above.What was the consequence to the Coca-Cola employee who tried to sell classified information to Pepsi?

Accepted Answer

A)  The employee was fired and no other legal action was taken since the practice is unfortunately too commonplace. 
B)  The employee was given the choice of quitting or being demoted to a minimum wage job. 
C)  The employee was arrested for bribery and sentenced to five years house arrest. 
D)  The employee was sentenced to eight years in prison and ordered to pay $40,000 in restitution. 
E)  The employee was permitted to keep her original job (minus any bonuses), but had to undergo personal psychiatric counseling and attend a seminar on ethical behavior. 
A)  The employee was fired and no other legal action was taken since the practice is unfortunately too commonplace. 
B)  The employee was given the choice of quitting or being demoted to a minimum wage job. 
C)  The employee was arrested for bribery and sentenced to five years house arrest. 
D)  The employee was sentenced to eight years in prison and ordered to pay $40,000 in restitution. 
E)  The employee was permitted to keep her original job (minus any bonuses), but had to undergo personal psychiatric counseling and attend a seminar on ethical behavior.

Question 9

preserving the natural environment,Anheuser-Busch is appealing to environmentalists through its alcohol abuse awareness initiatives; it is attempting to persuade underage children from thinking that drinking beer makes them cool.Anheuser-Busch is exhibiting which of the following?

Accepted Answer

A)  stockholder responsibility 
B)  profit responsibility 
C)  utilitarianism 
D)  cause marketing 
E)  social responsibility 
A)  stockholder responsibility 
B)  profit responsibility 
C)  utilitarianism 
D)  cause marketing 
E)  social responsibility

Question 10

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common:

Accepted Answer

A)  economic espionage and bribery. 
B)  price fixing and copyright infringement. 
C)  bribery and extortion. 
D)  price fixing and economic espionage. 
E)  economic espionage and antitrust infractions. 
A)  economic espionage and bribery. 
B)  price fixing and copyright infringement. 
C)  bribery and extortion. 
D)  price fixing and economic espionage. 
E)  economic espionage and antitrust infractions.

Question 11

Business culture affects ethical behavior in competition.Briefly discuss the two most common kinds of unethical competitive behavior.In answering,provide concrete examples for both.

Accepted Answer

The two kinds of unethical behavior that

Question 12

view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as _________.

Accepted Answer

A)  social responsibility 
B)  value consciousness 
C)  benefit marketing 
D)  stakeholder responsibility 
E)  profit responsibility 
A)  social responsibility 
B)  value consciousness 
C)  benefit marketing 
D)  stakeholder responsibility 
E)  profit responsibility

Question 13

Define green marketing and provide an example of it.

Accepted Answer

Green marketing refers to a company's ma

Question 14

moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as __________.

Accepted Answer

A)  social responsibility 
B)  moral idealism 
C)  utilitarianism 
D)  hedonism 
E)  the Golden Rule 
A)  social responsibility 
B)  moral idealism 
C)  utilitarianism 
D)  hedonism 
E)  the Golden Rule

Question 15

health club wishes to follow the American Marketing Association Statement of Ethics and decides to offer a modified workout class at a very low price for senior citizens who otherwise might not be able to afford their services.This action exhibits which key AMA ethical value?

Accepted Answer

A)  honesty 
B)  fairness 
C)  respect 
D)  openness 
E)  responsibility 
A)  honesty 
B)  fairness 
C)  respect 
D)  openness 
E)  responsibility

Question 16

Avon Ad
-Spiegel Inc.sold Christmas cards on page two of its holiday retail catalog.Spiegel designed and printed the cards.Proceeds from the sales of the Christmas cards purchased through the catalog went to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children.This is an example of

Accepted Answer

A)  philanthropic marketing. 
B)  corporate altruism. 
C)  cause marketing. 
D)  the marketing concept. 
E)  societal marketing. 
A)  philanthropic marketing. 
B)  corporate altruism. 
C)  cause marketing. 
D)  the marketing concept. 
E)  societal marketing.

Question 17

Family Talk about Drinking guidebook developed by Anheuser-Busch to help parents address the topic of underage drinking is an example of

Accepted Answer

A)  consumerism. 
B)  preemptive marketing. 
C)  ethical behavior in marketing. 
D)  the social marketing concept. 
E)  cause marketing. 
A)  consumerism. 
B)  preemptive marketing. 
C)  ethical behavior in marketing. 
D)  the social marketing concept. 
E)  cause marketing.

Question 18

Which of the following statements about sustainable development is most accurate?

Accepted Answer

A)  A company that always makes its furniture from rare tropical woods is practicing sustainable development. 
B)  At this point in time, sustainable development is a luxury that only large international companies can achieve. 
C)  Sustainable development is achieved when a firm's sales growth rate increases an average of 1-2% per year for a period of at least five years. 
D)  A company that uses overseas child laborers to manufacturer its products to reduce costs does not practice sustainable development. 
E)  Unfortunately, only a small number of consumers care whether a company practices sustainable development. 
A)  A company that always makes its furniture from rare tropical woods is practicing sustainable development. 
B)  At this point in time, sustainable development is a luxury that only large international companies can achieve. 
C)  Sustainable development is achieved when a firm's sales growth rate increases an average of 1-2% per year for a period of at least five years. 
D)  A company that uses overseas child laborers to manufacturer its products to reduce costs does not practice sustainable development. 
E)  Unfortunately, only a small number of consumers care whether a company practices sustainable development.

Question 19

groups primarily served by a firm exhibiting profit responsibility include

Accepted Answer

A)  the general public, public interest groups, and the environment. 
B)  consumers, employees, and supplier/distributors. 
C)  owners and stockholders. 
D)  the general public, owners, and stockholders. 
E)  government, owners, and stockholders. 
A)  the general public, public interest groups, and the environment. 
B)  consumers, employees, and supplier/distributors. 
C)  owners and stockholders. 
D)  the general public, owners, and stockholders. 
E)  government, owners, and stockholders.

Question 20

Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by __________ in __________.

Accepted Answer

A)  President John Kennedy; 1962. 
B)  President Ronald Reagan; 1983. 
C)  President William H. Clinton; 1996. 
D)  President George W. Bush; 2003. 
E)  President Barack Obama; 2009. 
A)  President John Kennedy; 1962. 
B)  President Ronald Reagan; 1983. 
C)  President William H. Clinton; 1996. 
D)  President George W. Bush; 2003. 
E)  President Barack Obama; 2009.

Triple-bottom line refers to

Latin phrase caveat emptor is a legal concept that means

Provide concrete examples for the four classifications marketing decisions according to ethical and legal relationships.

the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products,this marketing practice is referred to as

3M Scotchgard Photo -personal moral philosophy that focuses on "the greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior is referred to as __________.

Factors influencing personal moral philosophy and ethical behavior include __________,business culture and industry practices,and corporate culture and expectations.

Coke-Pepsi Photo -Consider the Coke-Pepsi photo above.What was the consequence to the Coca-Cola employee who tried to sell classified information to Pepsi?

preserving the natural environment,Anheuser-Busch is appealing to environmentalists through its alcohol abuse awareness initiatives; it is attempting to persuade underage children from thinking that drinking beer makes them cool.Anheuser-Busch is exhibiting which of the following?

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common:

Business culture affects ethical behavior in competition.Briefly discuss the two most common kinds of unethical competitive behavior.In answering,provide concrete examples for both.

view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as _________.

Define green marketing and provide an example of it.

moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as __________.

health club wishes to follow the American Marketing Association Statement of Ethics and decides to offer a modified workout class at a very low price for senior citizens who otherwise might not be able to afford their services.This action exhibits which key AMA ethical value?

Family Talk about Drinking guidebook developed by Anheuser-Busch to help parents address the topic of underage drinking is an example of

Which of the following statements about sustainable development is most accurate?

groups primarily served by a firm exhibiting profit responsibility include

Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by in .

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Triple-bottom line refers to

Latin phrase caveat emptor is a legal concept that means

Provide concrete examples for the four classifications marketing decisions according to ethical and legal relationships.

the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products,this marketing practice is referred to as

3M Scotchgard Photo -personal moral philosophy that focuses on "the greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior is referred to as __________.

Factors influencing personal moral philosophy and ethical behavior include __________,business culture and industry practices,and corporate culture and expectations.

Coke-Pepsi Photo -Consider the Coke-Pepsi photo above.What was the consequence to the Coca-Cola employee who tried to sell classified information to Pepsi?

preserving the natural environment,Anheuser-Busch is appealing to environmentalists through its alcohol abuse awareness initiatives; it is attempting to persuade underage children from thinking that drinking beer makes them cool.Anheuser-Busch is exhibiting which of the following?

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common:

Business culture affects ethical behavior in competition.Briefly discuss the two most common kinds of unethical competitive behavior.In answering,provide concrete examples for both.

view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as _________.

Define green marketing and provide an example of it.

moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as __________.

health club wishes to follow the American Marketing Association Statement of Ethics and decides to offer a modified workout class at a very low price for senior citizens who otherwise might not be able to afford their services.This action exhibits which key AMA ethical value?

Family Talk about Drinking guidebook developed by Anheuser-Busch to help parents address the topic of underage drinking is an example of

Which of the following statements about sustainable development is most accurate?

groups primarily served by a firm exhibiting profit responsibility include

Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by __________ in __________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters

Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by in .