Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Consider the copying of another's copyright,trademark,or patent.These are viewed as intellectual property.In the U.S.,unauthorized use,reproduction,or distribution of intellectual property is illegal.Yet in China,copying enjoys a long tradition and does not carry a stigma.For example,copying a masterpiece was historically considered an art form in its own right.The difference between the two countries shows that __________ affect(s)the view of ethica1 behavior held in each country.

American Marketing Association Statement of Ethics is centered on three general norms: marketers must: (1)do no harm; (2)foster trust in the marketing system; and (3)__________.

Chrysler recycles thousands of tons of wooden pallets,cardboard,and paper annually.Chrysler cars are 75 percent recyclable.Chrysler's recycling programs are examples of

laws specifically intended to curb economic espionage and bribery in international marketing are

Practices such as filing warranty claims after the claim period,misredeeming coupons,making fraudulent returns of merchandise,etc.are

Michael Smolensky is CEO of Lifeway Foods,Inc.,based in Skokie,IL.The company sells kefir,a cultured milk product popular in Smolensky's native Russia.Recently,Smolensky,who had developed his own secret recipe,got a call from his supplier,saying,"Michael,someone is trying to steal your secrets." Smolensky discovered later that a prospective rival had called to ask the supplier for certain ingredients by their secret codes,known only to Smolensky and the supplier.The rival had picked them out of Lifeway's refuse.This is an example of

Recently,certain toys that were manufactured in China were found to have unsafe levels of lead in the paint and were recalled.This action protected consumers' right to

American Express Company pioneered cause marketing when it sponsored the renovation of

Inc.learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers.The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted.Dell was most likely concerned with consumers' right to

recent survey found that 79 percent of Internet and e-commerce companies take absolutely no social responsibility.Even more worrying is the finding that 75 percent of these Internet companies justify this omission on the grounds that they don't have any environmental or social impacts,while 55 percent said they didn't have time to think about these issues,and 50 percent said they didn't have the expertise to address them.Would these Internet-based companies benefit from acting more socially responsible? Explain your answer.

Toyota Motor Corporation executives were widely criticized for their failure in practicing __________ when selected Toyota brands had been linked to sticky gas pedals,which can lead to sudden acceleration problems.The company recalled over 9 million cars worldwide under pressure from the National Highway Traffic Safety Administration and thousands of consumer complaints.After the recall,Toyota sales fell,which affected Toyota employees,suppliers,shareholders,and distributors.

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Economic espionage is most likely to occur in which type of industries?

of the following are the result of an interest in the triple-bottom line EXCEPT:

3M Scotchgard Photo -Consider the 3M Scotchgard photo above.The personal moral philosophy 3M used when it voluntarily stopped the production of its popular 3M Scotchgard was because of a minute chemical used in its manufacture was found in the tissues of both animals and humans was an example of ___________.

Bribery is most likely to occur when

Greenwashing refers to

Consumer Bill of Rights refers to a law that

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and

maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of