Exam 11: Consumer Decision Making

Which of the following products would most likely require the purchaser to use only an internal information search?

When a consumer is purchasing an unfamiliar,expensive product or an infrequently bought item,he or she is practicing:

Cultural values and norms are passed down to children through the process of:

On any given day,a person may be subjected to over 2,500 advertising messages but may only be aware of 11 to 20 of them.This is called:

An attitude is a physiological difference among consumers.

A marketing manager would expect his or her product to be a high-involvement product for most consumers if it:

A newly hired employee at an advertising agency chose the clothes she purchased for work by observing the clothes she saw worn in The Apprentice,a popular television reality show.In this example,the women hoping to work for Donald Trump served as primary membership groups.

The fact that mothers in Japan feed their babies freeze-dried sardines and rice and most mothers in the United States would not eat a freeze-dried sardine,much less feed it to their babies,indicates how _____ influences the consumer decision-making process.

Mai Lin is checking out at the grocery store when she notices the candy display right next to the cash register."I haven't had a Mounds bar in years," she thinks."That looks good! I think I'll grab one." So she hands the candy to cashier and says,"I'll take this too." Mai Lin has just made a(n):

Which of the following is any unit of input affecting one or more of the five senses: sight,smell,taste,touch,and hearing?

The majority of Americans today define themselves as middle class,regardless of their actual income or educational attainment.

_____ is the set of values,norms,attitudes,and other meaningful symbols that shape human behavior and is transmitted from one generation to the next.

By keeping the blue triangle in the corner and the Nabisco name on several similar Nabisco snack products,Nabisco is attempting to capitalize on stimulus generalization.

_____ occurs when consumers remember only information that supports their personal feelings or beliefs.

As a result of hearing the adventures of returning soldiers,Monroe decided to enlist in the U.S.Army.These stories he heard from the soldiers acted as:

Which of the following activities is most likely to be an example of routine response behavior?

Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions is referred to as:

Why do marketers study consumer behavior?

_____ is the amount of time and effort a buyer invests in the search,evaluation,and decision processes of consumer behavior.

Breyer's Ice Cream One hot August afternoon, as Nelson is driving home from work, he sees a billboard for Breyer's Ice Cream. He remembers that he is out of ice cream at home, and thinks it would be really great to have a nice, cold bowl of ice cream on such a hot day. So he stops into the convenience store near his home, heads straight for the dairy case, and picks up a half-gallon of strawberry ice cream. -Refer to Breyer's Ice Cream.When Nelson realized he was out of ice cream at home,which stage of the consumer decision-making process was this?