Breyer's Ice Cream One Hot August Afternoon, as Nelson Is Driving Home from Driving

Breyer's Ice Cream
One hot August afternoon, as Nelson is driving home from work, he sees a billboard for Breyer's Ice Cream. He remembers that he is out of ice cream at home, and thinks it would be really great to have a nice, cold bowl of ice cream on such a hot day. So he stops into the convenience store near his home, heads straight for the dairy case, and picks up a half-gallon of strawberry ice cream.
-Refer to Breyer's Ice Cream.When Nelson realized he was out of ice cream at home,which stage of the consumer decision-making process was this?

A) Evaluation of alternatives
B) Information search
C) Purchase
D) Postpurchase behavior
E) Need recognition

Correct Answer:

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