Exam 11: Consumer Decision Making

Jan's twin sister Joan is a fantastic cook who makes wonderful homemade meals for her family.Jan cannot cook and wishes she could do the same.An ad for Stove Top stuffing promises "one box,three meal ideas,30 minutes." Jan makes a point of adding this item to her grocery list.According to Maslow's hierarchy of needs,this ad appeals to Jan's _____ needs.

All of the following are individual factors influencing consumer buying decisions EXCEPT:

What is the difference between culture and subculture? Why do marketing managers need to understand culture and subculture?

After a need or want is recognized,a consumer may search for information about the various alternatives available to satisfy it.This occurs during which part of the consumer decision-making process?

Define stimulus generalization and stimulus discrimination and give an example of how each is used.

Each week,Jess comes to the supermarket with a list of essential items: milk,bread,peanut butter,and chocolate.This is an example of:

Sam was driving when someone ran a stop sign and totaled his car.His car cannot be repaired,so he realized he's going to have to get another one.What stage of the consumer decision-making process does this represent?

Which of the following is an information source that is not associated with advertising or promotion?

Omega is a prestigious brand of watch that is sold as a luxury product.It has a reputation based on quality and attention to detail.When the company introduces new timepieces,it can count on a well-established market already existing for the new product due to:

Tariq is throwing a party tonight and needs to order a couple of pizzas.There are many pizza joints in town,but Tariq has narrowed down his choices to Tony's Pizzeria,Domino's,and Montoni's.These three restaurants represent Tariq's:

David is shopping for tires for his Audi.He looks in the yellow pages of the local phone book and calls Costco,Sam's Club,Sears,and a local car repair shop.In his decision-making process,David is using:

Extending a well-known and respected brand name from one product category to another product category is referred to as:

New Car Purchase Zena has been promoted to VP of the management consulting firm where she works.. Her new status has led her to consider the need for a new car. Her trusty little Volkswagen Beetle has over 100,000 miles on it and no longer seems appropriate. Susanne, another VP, suggests that Zena consider a car produced in the United States because the firm has a policy of supporting U.S. businesses. Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering. She also studied Consumer Reports magazine, Car and Driver ratings, and other consumer rating publications to see what the experts think. After evaluating all options, Zena has decided to purchase a new Chrysler. She believes that the car is a good fit with her new image and position in her company. Since her purchase, she has seen more advertisements touting the car's features than she ever noticed before. She also has noticed many models of her car on the road. Zena thinks the fact that so many others are driving the same model car as hers is proof that she made a good decision. -Refer to New Car Purchase.In noticing similar cars on the road and advertising supporting her decision,Zena is reinforcing her decision and reducing the doubts she sometimes feels regarding this purchase.The feelings of inner tension are called:

The socialization process involves adopting the values of the culture in which a person was raised and is usually strongly influenced by the family.

Reference groups can be categorized very broadly as either:

A product information source that originates with marketers promoting the product is referred to as a:

Rayshawn's favorite soft drink is Coca-Cola.If he orders a Coke at a restaurant and is told that the restaurant serves only Pepsi products,he will often just order water rather than order a Pepsi.He insists that he can tell the difference between the two brands.Which learning concept is Rayshawn demonstrating?

An attitude toward a product is:

At the beginning of every trailer for Disney's Pixar film Wall-E,they say "From the makers who brought you Toy Story,A Bug's Life,and Monsters Inc.,we are proud to present Wall-E." Here,Pixar is using:

Bethany is in the market for a new cell phone.She tweets to her followers on Twitter: "Hey,looking for some info about good cell phone deals.Any advice?" Bethany is using a(n)_____ information source to help her make her decision.