Exam 11: Consumer Decision Making

Interface Interface, a manufacturer of floor covering products, has recently entered into an agreement with Cargill, Inc. and Dow Chemical Company to develop a carpet manufactured from corn fiber rather than the traditional nylon. Interface hopes to develop a biodegradable carpet tile that will be sold to the public at prices only slightly higher than nylon carpet tiles. Interface's CEO has repeatedly said the mission of his company is to look for manufacturing materials that are renewable and not petroleum dependent. -Refer to Interface.To reduce potential _____,Interface could include a letter in every box of corn-fiber carpet tiles congratulating the buyer on helping to protect the environment.

You have decided to work all summer to save money for the ultimate $2,000 HD television with surround sound.Trace the steps of your decision process for purchasing your new television.

All of the following are examples of individual factors that affect the decision-making process for consumers EXCEPT:

Define self-concept.Choose a product (i.e.,a good,service,or idea),and use that product to illustrate how a marketer would apply the idea of self-concept to market the product.

Day Care Fiona is considering a day care facility for her five-week-old daughter Kate. She has been visiting day care centers for the past two weeks and has interviewed caregivers at eight different centers. It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule. After considering all eight centers, Fiona chose PerfectCare. While she is quite pleased with her choice, she continues to wonder if she made the correct decision. -Refer to Day Care.Fiona's uncertainty about whether she made the correct decision and the feelings that go along with this uncertainty are called:

Families of police officers often alter information they hear about officers who die in the line of duty.This _____ allows them to live and function without constant anxiety while their loved one is engaged in a potentially dangerous job.

Chaz wants to be a pirate like Captain Jack Sparrow in Disney's Pirates of the Caribbean movies.He wears a bandanna and carries a toy cutlass.Though Jack Sparrow is fictional,Chaz's role play reveals his _____.

Assume that you have gone to the corner convenience store to pick up your usual brand of potato chips.What type of decision making will take place? How would this differ from the decision making that would take place if the store was out of your regular brand?

The steps of the consumer decision-making process in order are:

Interface Interface, a manufacturer of floor covering products, has recently entered into an agreement with Cargill, Inc. and Dow Chemical Company to develop a carpet manufactured from corn fiber rather than the traditional nylon. Interface hopes to develop a biodegradable carpet tile that will be sold to the public at prices only slightly higher than nylon carpet tiles. Interface's CEO has repeatedly said the mission of his company is to look for manufacturing materials that are renewable and not petroleum dependent. -Refer to Interface.Which of the following is the BEST example of a nonmarketing-controlled information source for floor tiling?

A(n)_____ is a group of people in a society who are considered nearly equal in status or community esteem,who regularly socialize among themselves both formally and informally,and who share behavioral norms.

Stimulus discrimination is a learned ability to differentiate among similar products.

Nellie's boss sells merchandise through Internet auctions.He needs to mail a $1,500 hexagonal antique picture frame.He has instructed Nellie to buy packaging that will make sure the oddly shaped frame arrives at its new owner's home undamaged,but he has not told her how or where she will find such packaging.Given that she frequently has to purchase packaging supplies,what kind of purchase decision process would she most likely employ?

Which of the following is an organized pattern of knowledge that an individual holds as true about his or her world?

A few years ago,Toro introduced a small,lightweight snow blower called the Snow Pup.Even though the product worked great,sales failed to meet expectations because consumers perceived the name to mean that the Snow Pup was a toy or too light to do any serious snow removal.This is how _____ can influence the consumer decision-making process.

While Robinson was looking at the CDs at Walmart,he was trying to remember the name of the group that sang the song he liked on last night's episode of his favorite television show so he could buy it.Since recording companies pay to have their CDs promoted on television,the source of information Robinson is trying to recall is:

Ralph played mediocre golf for over 20 years.Then he retired and vowed to improve his golf game by buying one of the sets of new golf clubs that promise increased distance and have a $700 price tag.According to Maslow's hierarchy of needs,Ralph is most likely trying to satisfy his _____ needs.

All of the following are characteristics of culture EXCEPT:

Breyer's Ice Cream One hot August afternoon, as Nelson is driving home from work, he sees a billboard for Breyer's Ice Cream. He remembers that he is out of ice cream at home, and thinks it would be really great to have a nice, cold bowl of ice cream on such a hot day. So he stops into the convenience store near his home, heads straight for the dairy case, and picks up a half-gallon of strawberry ice cream. -Refer to Breyer's Ice Cream.The billboard that Nelson noticed is an example of a(n)_____ information source.

Kim places huge importance on what she wears to sing in front of her church and therefore takes her time to shop for the right clothes and shoes.This is due to the: