Exam 11: Consumer Decision Making

If an advertiser wanted to create ads for a restaurant that stimulate the self-actualization motivation,it would create ads that:

Which of the following items is MOST likely to be a fully planned purchase?

An individual's _____ is a composite of psychological makeup and environmental forces.It includes people's underlying dispositions,especially their most dominant characteristics.

How can marketers reduce consumers' cognitive dissonance?

Dennis Haysbert stars in Allstate ads reminding consumers that they could be in a car crash or another event requiring insurance.Hence the slogan "You're in Good Hands with Allstate." These ads focus on which of Maslow's needs?

Interface Interface, a manufacturer of floor covering products, has recently entered into an agreement with Cargill, Inc. and Dow Chemical Company to develop a carpet manufactured from corn fiber rather than the traditional nylon. Interface hopes to develop a biodegradable carpet tile that will be sold to the public at prices only slightly higher than nylon carpet tiles. Interface's CEO has repeatedly said the mission of his company is to look for manufacturing materials that are renewable and not petroleum dependent. -Refer to Interface.A consumer who was in the market for floor covering would be most likely to locate information on the biodegradable floor tiles during which stage of the consumer decision-making process?

Breyer's Ice Cream One hot August afternoon, as Nelson is driving home from work, he sees a billboard for Breyer's Ice Cream. He remembers that he is out of ice cream at home, and thinks it would be really great to have a nice, cold bowl of ice cream on such a hot day. So he stops into the convenience store near his home, heads straight for the dairy case, and picks up a half-gallon of strawberry ice cream. -Refer to Breyer's Ice Cream.Nelson just started a diet last week and swore to himself that he would limit his ice cream consumption.So he feels a little guilty as he purchases the half-gallon carton.But as he walks out of the store into the August heat,he tells himself that it's such a hot day,and he works so hard in the office,that he deserves a nice treat.Nelson is experiencing:

All of the following are examples of marketing-controlled information sources EXCEPT:

Because her mother only went to the supermarket once a month,this is how Monique prefers to do her grocery shopping.One of the reasons Monique is such an efficient shopper is that,like her mother,Monique believes,"Waste not,want not." The passing down of norms and values to Monique is an example of:

Social influences on consumer buying decisions include:

Opinion leaders are often the first to try new products and services.

Dustin is a member of a fraternity that sees no problem of underage drinking.In fact,it is encouraged and expected the members will party and drink alcohol regardless of their age.For this group,drinking is considered a(n):

Opinion leaders are:

The processes consumers use when making purchase decisions are called:

Alanna is looking into purchasing a scooter as gas prices continue to rise.She needs a reasonably priced,comfortable,and safe scooter with room to store her books.She is not familiar with scooters,and this is a major purchase for her.The purchase will probably involve:

New Car Purchase Zena has been promoted to VP of the management consulting firm where she works.. Her new status has led her to consider the need for a new car. Her trusty little Volkswagen Beetle has over 100,000 miles on it and no longer seems appropriate. Susanne, another VP, suggests that Zena consider a car produced in the United States because the firm has a policy of supporting U.S. businesses. Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering. She also studied Consumer Reports magazine, Car and Driver ratings, and other consumer rating publications to see what the experts think. After evaluating all options, Zena has decided to purchase a new Chrysler. She believes that the car is a good fit with her new image and position in her company. Since her purchase, she has seen more advertisements touting the car's features than she ever noticed before. She also has noticed many models of her car on the road. Zena thinks the fact that so many others are driving the same model car as hers is proof that she made a good decision. -Refer to New Car Purchase.If you evaluate Zena's choice of a Chrysler based on Maslow's hierarchy of needs,the car was bought to meet _____ needs.

Lisa has to have a Diet Coke for breakfast.At a breakfast meeting,she was offered coffee and refused.She only wanted a Diet Coke.This illustrates that Lisa needs Diet Coke to:

Homogeneous groups of people who share elements of the overall culture as well as unique elements of their own group are called:

Which of the following represents the way an individual actually perceives himself or herself?

A stimulus is a unit of input from either an external or internal source that can affect sight,smell,taste,touch,or hearing.