Exam 11: Consumer Decision Making

Rose is shopping for a new camera.She has set a maximum of $250 as the highest price she will pay,so she doesn't even bother considering cameras that cost more than that.Rose is narrowing the number of available choices by using a:

A value or attitude deemed acceptable by a group is called a(n):

Day Care Fiona is considering a day care facility for her five-week-old daughter Kate. She has been visiting day care centers for the past two weeks and has interviewed caregivers at eight different centers. It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule. After considering all eight centers, Fiona chose PerfectCare. While she is quite pleased with her choice, she continues to wonder if she made the correct decision. -Refer to Day Care.Fiona's visits to the day care centers,interviews with the caregivers,and input from family and friends represent which step of the consumer decision process?

College Decision Juan is a senior in high school and is deciding which university to go to after he graduates. He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score. He and his parents have visited several schools and have talked to advisors regarding his chosen major of marketing. Juan is thinking about going to the local community college where all of his friends are planning to go, but his parents want him to go to a more prestigious school because they think he will get a better education there. -Refer to College Decision.Juan's parents' opinion that he will get a better education if he attends a prestigious school rather than a community college is an example of:

Breyer's Ice Cream One hot August afternoon, as Nelson is driving home from work, he sees a billboard for Breyer's Ice Cream. He remembers that he is out of ice cream at home, and thinks it would be really great to have a nice, cold bowl of ice cream on such a hot day. So he stops into the convenience store near his home, heads straight for the dairy case, and picks up a half-gallon of strawberry ice cream. -Refer to Breyer's Ice Cream.According to Maslow's hierarchy of needs,which need was Nelson trying to satisfy when he purchased the ice cream?

Imagine life without that little spinning wheel icon to remind you that your computer is still searching for a Web site or copying documents.Without this wheel,consumers might think the computer had stopped working.This process in which consumers interpret this stimulus into a meaningful and coherent picture is called:

When Avril went to purchase a birthday card for her new boyfriend,she went to three stores and spent four hours reading over 500 cards before selecting the perfect one.This card (which cost $3.25)is properly designated as a high-involvement product because of:

UGG has a portion of its Web site featuring photographs of celebrities wearing UGG shoes.The celebrities serve as:

Which of the following statements about culture as an influence on consumer buying behavior is true?

Which of the following best characterizes the underclass?

New Car Purchase Zena has been promoted to VP of the management consulting firm where she works.. Her new status has led her to consider the need for a new car. Her trusty little Volkswagen Beetle has over 100,000 miles on it and no longer seems appropriate. Susanne, another VP, suggests that Zena consider a car produced in the United States because the firm has a policy of supporting U.S. businesses. Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering. She also studied Consumer Reports magazine, Car and Driver ratings, and other consumer rating publications to see what the experts think. After evaluating all options, Zena has decided to purchase a new Chrysler. She believes that the car is a good fit with her new image and position in her company. Since her purchase, she has seen more advertisements touting the car's features than she ever noticed before. She also has noticed many models of her car on the road. Zena thinks the fact that so many others are driving the same model car as hers is proof that she made a good decision. -Refer to New Car Purchase.Zena spent a considerable amount of time and effort on her new car purchase.This suggests that the car is a(n)_____ product for Zena.

All of the following influence the extent to which an individual conducts an external search for information EXCEPT:

Assume that you have decided to purchase a new automobile.Describe your internal information search.Then name the two types of external information sources.For each source,give two specific examples of information sources you might use.

When Alan buys rock-climbing equipment,he will only buy Black Diamond,Petzl,Edelweiss,or Wild Country brands even though other brands exist.These listed brands make up Alan's awareness set.

There are several tools marketing managers can use to increase cognitive dissonance,which enhances consumers' attitude toward their brand.

One way marketers are identifying true opinion leaders is by looking to teen blogs to identify the social trends that are shaping consumer behavior.

_____ is characterized by low involvement,a short time frame,an internal-only information search,and low costs.

The slogan used by the manufacturer of Jaguar automobiles,"Don't dream it.Drive it." was intended to appeal to consumers':

Christian understands that a Black Diamond brand tent is suitable for several weather conditions,such as rain,snow,and sweltering heat.This is a description of his _____ about the Black Diamond tent.

Day Care Fiona is considering a day care facility for her five-week-old daughter Kate. She has been visiting day care centers for the past two weeks and has interviewed caregivers at eight different centers. It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule. After considering all eight centers, Fiona chose PerfectCare. While she is quite pleased with her choice, she continues to wonder if she made the correct decision. -Refer to Day Care.Shannon,Fiona's best friend,recommended PerfectCare because she takes her daughter there.Shannon was acting as a(n):