Exam 11: Consumer Decision Making

When consumers change or distort information that conflicts with their feelings or beliefs,it is called:

A few years ago,tea was a product with relatively little growth and was considered to be a product for the old and the middle-aged.Then tea manufacturers started promoting the health benefits of tea.Since the introduction of the research on how tea provides the body with useful antioxidants,tea consumption has increased by more than 25 percent,and it appears its market share will continue to grow,especially among young women in their twenties.This is an illustration of how promotion can:

Apply the three methods of changing attitudes or beliefs about brands to possibilities for the marketing activities of Kellogg's Corn Flakes (or another breakfast cereal you are more familiar with).

_____ is an orderly series of stages in which consumers' attitudes and behavioral tendencies change through maturity,experience,and changing income and status.

Marketing managers often use in-store promotions to stimulate sales of:

Once an individual's evoked set has been established,evaluation of those alternatives will determine what information must be obtained during the information search.

_____ is how consumers perceive themselves in terms of attitudes,perceptions,beliefs,and self-evaluations.

What is extensive decision making? Discuss the purchase of a product in which you would use extensive decision making when purchased for the first time and would require limited decision making in subsequent purchases.

According to Maslow's hierarchy of needs model,the first needs most people would try to satisfy are their _____ needs.

This type of risk occurs if consumers feel that making the wrong decision might cause some concern or anxiety.

All of the following factors directly influence consumers' level of involvement in the purchase process EXCEPT:

You are the brand manager for a new line of allergy-relief drugs.Which of the following methods might you employ to use opinion leadership/reference groups to help stimulate demand for your products?

It is usually easier to change consumer beliefs about a service attribute than a product attribute.

Another name for evoked set is:

The electricity for lighting outdoor billboards is powered by transformers.The operator of a company that installs and manages billboards has purchased many such transformers.Today,he plans to buy a replacement for one that was destroyed by a recent hurricane.Before making this purchase,he will look at cost and also see if he can find one that is more weatherproof.He wants to make sure he buys the best transformer for the job and that he does not pay more money than he should.In other words,he will engage in _____ decision making.

The United States,unlike some other countries,does not have a status structure or social class system.

New Car Purchase Zena has been promoted to VP of the management consulting firm where she works.. Her new status has led her to consider the need for a new car. Her trusty little Volkswagen Beetle has over 100,000 miles on it and no longer seems appropriate. Susanne, another VP, suggests that Zena consider a car produced in the United States because the firm has a policy of supporting U.S. businesses. Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering. She also studied Consumer Reports magazine, Car and Driver ratings, and other consumer rating publications to see what the experts think. After evaluating all options, Zena has decided to purchase a new Chrysler. She believes that the car is a good fit with her new image and position in her company. Since her purchase, she has seen more advertisements touting the car's features than she ever noticed before. She also has noticed many models of her car on the road. Zena thinks the fact that so many others are driving the same model car as hers is proof that she made a good decision. -Refer to New Car Purchase.Which type of consumer buying decision does Zena's purchase represent?

David and Steven are best friends.Steven loves to compete in triathlons.David would love to compete with Steven but is a weak swimmer.David decides to take swim lessons to improve his breathing and stroke rhythms.Triathletes are a(n)_____ reference group for David.

The types of products people purchase using routine response behavior are typically:

_____ is the learned ability to differentiate between similar objects such as packages of different brands of aspirin.