Exam 11: Consumer Decision Making

The process by which people select,organize,and interpret stimuli into a meaningful and coherent picture is called:

New Car Purchase Zena has been promoted to VP of the management consulting firm where she works.. Her new status has led her to consider the need for a new car. Her trusty little Volkswagen Beetle has over 100,000 miles on it and no longer seems appropriate. Susanne, another VP, suggests that Zena consider a car produced in the United States because the firm has a policy of supporting U.S. businesses. Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering. She also studied Consumer Reports magazine, Car and Driver ratings, and other consumer rating publications to see what the experts think. After evaluating all options, Zena has decided to purchase a new Chrysler. She believes that the car is a good fit with her new image and position in her company. Since her purchase, she has seen more advertisements touting the car's features than she ever noticed before. She also has noticed many models of her car on the road. Zena thinks the fact that so many others are driving the same model car as hers is proof that she made a good decision. -Refer to New Car Purchase.Zena's visits to the dealers and looking at ratings in magazines best represent which step of the consumer decision-making process?

Mario usually purchases Old Spice deodorant.Unfortunately,the drug store is sold out of Old Spice today,so Mario will have to choose a brand that's in stock.In making his decision,Mario will engage in _____ consumer decision making.

Jackie and Kevin like to eat at high-end restaurants where they can sit and enjoy their meal without rushing.An ad showing food created "fast from a can" would be appealing to Jackie and Kevin's _____ reference group.

Which category of reference groups represents groups in which a consumer does not have membership?

Consumers with prior experience in buying a certain product will spend less time searching for product information and will limit the number of products that they consider.

All of the following are types of reference groups EXCEPT:

The imbalance between actual and desired states is sometimes referred to as the:

Chantel would like to try a good Mexican restaurant for dinner tonight,so she asks a couple of coworkers for suggestions.She is using an internal information search.

Which of the following is LEAST likely to be described as a subculture?

Laurie would like to be fashionable and trendy.This would be considered her real self-image.

As a marketing tool in the United States,social class:

Breyer's Ice Cream One hot August afternoon, as Nelson is driving home from work, he sees a billboard for Breyer's Ice Cream. He remembers that he is out of ice cream at home, and thinks it would be really great to have a nice, cold bowl of ice cream on such a hot day. So he stops into the convenience store near his home, heads straight for the dairy case, and picks up a half-gallon of strawberry ice cream. -Refer to Breyer's Ice Cream.Nelson's ice cream purchase best represents which type of consumer buying decision?

A driving force that causes a person to take action to satisfy specific needs is called a(n):

Which of the following is the minimum difference in a stimulus that the consumer will notice?

Andrea just purchased a trip to Jamaica as a present to her husband for their tenth wedding anniversary.Andrea is anxious about the trip,afraid Bill will not like her choice of location and worried she spent too much money.Andrea is experiencing:

Marketers are interested in social class for two main reasons.What are they? Give a real-world example for each.

If consumer behavior is not well understood,a marketer will have difficulty creating an appropriate marketing mix.

Day Care Fiona is considering a day care facility for her five-week-old daughter Kate. She has been visiting day care centers for the past two weeks and has interviewed caregivers at eight different centers. It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule. After considering all eight centers, Fiona chose PerfectCare. While she is quite pleased with her choice, she continues to wonder if she made the correct decision. -Refer to Day Care.The process Fiona went through in selecting a day care facility for Kate is best described as which type of consumer buying decision?

There are two types of learning: concrete and abstract.