Exam 6: Consumer Decision Making

Selective exposure occurs when consumers change information that conflicts with their feelings or beliefs.

A driving force that causes a person to take action to satisfy specific needs is called a(n):

David and Steven are best friends.Steven loves to compete in triathlons.David would love to compete with Steven but is a weak swimmer.David decides to take swim lessons to improve his breathing and stroke rhythms.Triathletes are a(n)_____ reference group for David.

Chaz wants to be a pirate like Captain Jack Sparrow in Disney's Pirates of the Caribbean movies.He wears a bandanna and carries a toy cutlass.Though Jack Sparrow is fictional,Chaz's role play reveals his _____.

Define stimulus generalization and stimulus discrimination and give an example of how each is used.

_____ is the analytical technique used to examine consumer lifestyles and to categorize consumers.

College Decision Juan is a senior in high school and is deciding which university to go to after he graduates. He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score. He and his parents have visited several schools and talked to advisors regarding his chosen major, marketing. Juan is thinking about going to the local community college where all of his friends are planning to go, but his parents want him to go to a more prestigious school because they think he will get a better education there. -Refer to College Decision. One person who Juan has seeking advice from is his guidance counselor,Mr.More,at school. Mr.More is respected by students and parents alike and knows a lot about the schools Juan is considering. Mr.More can be considered a(n):

Which of the following is LEAST likely to be described as a subculture?

Because her mother only went to the supermarket once a month,this is how Monique prefers to do her grocery shopping.One of the reasons Monique is such an efficient shopper is that,like her mother,Monique believes,"Waste not,want not." The passing down of norms and values to Monique is an example of:

There are two types of learning: concrete and abstract.

The types of products people purchase using only an internal search are typically:

Which of the following is an information source that is not associated with advertising or promotion?

A stimulus is a unit of input from either an external or internal source that can affect sight,smell,taste,touch,or hearing

An external information search is especially important when:

A value or attitude deemed acceptable by a group is called a(n):

_____ is characterized by low involvement,a short time frame,an internal-only information search,and low costs.

Laurie would like to be perceived by her friends as fashionable and trendy.This would be considered her self-image.

Cassandra,an accounting major,read an article stating that accounting graduates are receiving the highest starting salary offers for business majors.The article also stated that marketing majors start with lower salaries but surpass all other majors' salaries within ten years.A week later Cassandra doesn't remember reading this last part of the article,just the first part.This is an example of:

All of the following are examples of marketing-controlled information sources EXCEPT:

Kent Longino is the marketing vice-president for Andersen,one of the largest manufacturers of windows in the world.He is directing the introduction of a glass-encased sunroom that can be assembled in a weekend.He wants to capitalize on Andersen's existing reputation.Which learning method should he attempt to stimulate when introducing the new product?