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Kent Longino Is the Marketing Vice-President for Andersen,one of the Largest

Question 169

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Kent Longino is the marketing vice-president for Andersen,one of the largest manufacturers of windows in the world.He is directing the introduction of a glass-encased sunroom that can be assembled in a weekend.He wants to capitalize on Andersen's existing reputation.Which learning method should he attempt to stimulate when introducing the new product?


A) conceptual learning
B) experiential learning
C) repetition learning
D) stimulus generalization
E) stimulus discrimination

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