Question 1

Which of the following best characterizes the underclass?

Accepted Answer

A)  Highly educated underachievers whose incomes are below most comparably educated workers;often referred to as "slackers." 
B)  People who are not regularly employed and who depend primarily on the welfare system for sustenance;they have little schooling and live below the poverty line. 
C)  Individuals who derive most of their income from the "underground economy" and who tend to "fly under the radar" of the Internal Revenue Service. 
D)  Middle-level blue-collar workers largely working in skilled or semi-skilled serice jobs;their income is below the national average. 
E)  Low-paid service workers and operatives;they have some high school education a below-mainstream living standard.

Question 2

A few years ago,tea was a product with relatively little growth and was considered to be a product for the old and the middle-aged.Then tea manufacturers started promoting the health benefits of tea.Since the introduction of the research on how tea provides the body with useful anti-oxidants,tea consumption has increased by more than 25 percent,and it appears its market share will continue to grow,especially among young women in their twenties.This is an illustration of how promotion can:

Accepted Answer

A)  change the importance of beliefs about product attributes 
B)  change beliefs about product attributes 
C)  add new beliefs about product attributes 
D)  reinforce current beliefs about product attributes 
E)  discover consumer needs about product attributes

Question 3

The most defining element of a culture is its:

Accepted Answer

A)  customs 
B)  myths 
C)  language 
D)  laws 
E)  values

Question 4

_____ is the learned ability to differentiate between similar objects such as packages of different brands of aspirin.

Accepted Answer

A)  Incentive discrimination 
B)  Stimulus generalization 
C)  Selective perception 
D)  Selective generalization 
E)  Stimulus discrimination

Question 5

A value or attitude deemed acceptable by a group is called a(n):

Accepted Answer

A)  expectation 
B)  reference 
C)  aspiration 
D)  opinion 
E)  norm

Question 6

Which of the following is an organized pattern of knowledge that an individual holds as true about his or her world?

Accepted Answer

A)  Belief 
B)  Value 
C)  Affect 
D)  Attitude 
E)  Descriptor

Question 7

All of the following are ways consumers can reduce cognitive dissonance EXCEPT:

Accepted Answer

A)  justify decision 
B)  seek new information 
C)  send a letter to the marketer 
D)  avoid contradictory information 
E)  return product

Question 8

Dustin is a member of a fraternity that has no problem with underage drinking.In fact,it is encouraged and expected the members will party and drink alcohol regardless of their age.For this group,drinking is considered a(n):

Accepted Answer

A)  norm 
B)  requirement 
C)  expectation 
D)  affect 
E)  primer

Question 9

Kent Longino is the marketing vice-president for Andersen,one of the largest manufacturers of windows in the world.He is directing the introduction of a glass-encased sunroom that can be assembled in a weekend.He wants to capitalize on Andersen's existing reputation.Which learning method should he attempt to stimulate when introducing the new product?

Accepted Answer

A)  conceptual learning 
B)  experiential learning 
C)  repetition learning 
D)  stimulus generalization 
E)  stimulus discrimination

Question 10

The processes consumers use when making purchase decisions are called:

Accepted Answer

A)  consumer behavior 
B)  marketing 
C)  consumerism 
D)  perceptual mapping 
E)  database mining

Question 11

_____ are learned tendencies to respond consistently toward a given object.

Accepted Answer

A)  Motivational cues 
B)  Cultures 
C)  Lifestyles 
D)  Perceptions 
E)  Attitudes

Question 12

Cassandra,an accounting major,read an article stating that accounting graduates are receiving the highest starting salary offers for business majors.The article also stated that marketing majors start with lower salaries but surpass all other majors' salaries within ten years.A week later Cassandra doesn't remember reading this last part of the article,just the first part.This is an example of:

Accepted Answer

A)  selective distortion 
B)  selective exposure 
C)  intermittent reinforcement 
D)  selective socialization 
E)  selective retention

Question 13

Feeding her family healthy foods is important to Terri.She makes a point of buying organic products as often as possible.As she goes through the grocery store she remembers that she needs milk,so she heads over to the dairy case,intending to purchase the organic variety.She notices that a carton of organic milk is priced at $4.89;however,the store-brand milk is on sale for 99 cents.She hesitates for a moment,then selects the cheaper store brand,telling herself that she just can't pass up such a good bargain.As Terri wonders if she made the right purchase decision,she is experiencing:

Accepted Answer

A)  attribute remorse 
B)  cognitive dissonance 
C)  evaluation distortion 
D)  consumer cognition 
E)  perceptual disharmony

Question 14

Chaz wants to be a pirate like Captain Jack Sparrow in Disney's Pirates of the Caribbean movies.He wears a bandanna and carries a toy cutlass.Though Jack Sparrow is fictional,Chaz's role play reveals his _____.

Accepted Answer

A)  superego 
B)  compliant orientation 
C)  ideal self-image 
D)  real self-image 
E)  socialization process

Question 15

An ad showing a thirsty athlete drinking a cold bottle of Gatorade is an example of an appeal to self-actualization needs.

Accepted Answer

A) True 
 B)False

Question 16

Families of police officers often alter information they hear about officers who die in the line of duty.This _____ allows them to live and function without constant anxiety while their loved one is engaged in a potentially dangerous job.

Accepted Answer

A)  selective retention 
B)  selective distortion 
C)  selective exposure 
D)  faulty selectivity 
E)  adaptive stimulus

Question 17

A product information source that originates with marketers promoting the product are referred to as a:

Accepted Answer

A)  manipulative information source 
B)  primary information source 
C)  secondary information source 
D)  marketing-controlled information source 
E)  biased information source

Question 18

According to Maslow's hierarchy of needs model,the first needs most people would try to satisfy are their _____ needs.

Accepted Answer

A)  safety 
B)  physiological 
C)  economic 
D)  esteem 
E)  derived

Question 19

Consumers with prior experience in buying a certain product will spend less time searching for product information and will limit the number of products that they consider.

Accepted Answer