Exam 14: Supply Chain Management
Exam 1: An Overview of Marketing141 Questions
Exam 2: Strategic Planning for Competitive Advantage174 Questions
Exam 3: Ethics & Social Responsibility118 Questions
Exam 4: The Marketing Environment142 Questions
Exam 5: Developing a Global Vision160 Questions
Exam 6: Consumer Decision Making180 Questions
Exam 7: Business Marketing196 Questions
Exam 8: Segmenting and Targeting Markets208 Questions
Exam 9: Decision Support Systems and Marketing Research202 Questions
Exam 10: Product Concepts174 Questions
Exam 11: Developing and Managing Products172 Questions
Exam 12: Services and Nonprofit Organization Marketing167 Questions
Exam 13: Marketing Channels145 Questions
Exam 14: Supply Chain Management147 Questions
Exam 15: Retailing166 Questions
Exam 16: Promotional Planning for Competitive Advantage159 Questions
Exam 17: Advertising and Public Relations186 Questions
Exam 18: Sales Promotion and Personal Selling179 Questions
Exam 19: Pricing Concepts179 Questions
Exam 20: Setting the Right Price183 Questions
Exam 21: Customer Relationship Management (CRM)139 Questions
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Fishy Business
DNA testing has revealed that sushi bar customers are not always getting what they pay for. Scientists at the American Museum of Natural History tested fish from 31 sushi bars and found that the tuna coveted by many diners is often a cheaper substitute, a banned fish, or an endangered species. This could be the result of an honest mistake in the supply chain, or it could be a deliberate attempt to deceive buyers. However, researchers have uncovered a DNA 'barcode' that can accurately identify the type of fish. While still a ways off, the scientist who developed the tuna DNA barcode envisions a small device that can provide instantaneous species identification, which will result in restaurants ultimately providing what their customers are demanding and paying for.
-Refer to Fishy Business. If all the firms involved with getting the fish from the ocean onto consumers' plates work together to perform tasks as a single unified system,which of the following are they using?
Free
(Multiple Choice)
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Correct Answer:
B
All of the following are business trends currently having a strong influence on the job of the supply chain manager EXCEPT:
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(Multiple Choice)
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Correct Answer:
D
Digital distribution is a distribution technique that includes any kind of product or service that can be distributed electronically.
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(True/False)
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Correct Answer:
False
From the perspective of the supply chain manager,all of the following are qualities characteristic of good metrics EXCEPT:
(Multiple Choice)
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The ABC Approach is a measurement system used to evaluate overall supply chain performance.
(True/False)
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All of the following activity groups are related closely to internal operations integration success EXCEPT:
(Multiple Choice)
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A manufacturer of automobile component parts that has turned over all transportation functions to an independent third party in its supply chain has engaged in:
(Multiple Choice)
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Whirlpool and Lowe's
Every week, Whirlpool and Lowe's have an on-line conference call to discuss what appliances are selling in the stores, and what capacity Whirlpool has to make product. Often, the discussion revolves around a particular model that is selling at a higher than expected rate in Lowe's. This often results in Whirlpool quickly flexing its supply chain to make more of the high-selling product and delivering it to Lowe's customers. However, sometimes the answer is that Whirlpool and/or its suppliers do not have the capacity to make more of the product in question. It then becomes a question of demand shaping for Lowe's. What promotions, in-store displays, sales incentives, etc. can Lowe's implement to shift demand from the capacity-constrained model to one that the supply chain has more capacity to deliver? In this way, Lowe's, Whirlpool, and their suppliers manage supply and also demand.
-Refer to Whirlpool and Lowe's.Given that accessibility and reliability are keys to Lowe's marketing strategy,what mode of transportation is most likely used in this relationship?
(Multiple Choice)
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Which of the following technology is an automatic identification method that works with scanned bar codes to identify products?
(Multiple Choice)
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Fishy Business
DNA testing has revealed that sushi bar customers are not always getting what they pay for. Scientists at the American Museum of Natural History tested fish from 31 sushi bars and found that the tuna coveted by many diners is often a cheaper substitute, a banned fish, or an endangered species. This could be the result of an honest mistake in the supply chain, or it could be a deliberate attempt to deceive buyers. However, researchers have uncovered a DNA 'barcode' that can accurately identify the type of fish. While still a ways off, the scientist who developed the tuna DNA barcode envisions a small device that can provide instantaneous species identification, which will result in restaurants ultimately providing what their customers are demanding and paying for.
-Refer to Fishy Business. Tsunami,a sushi bar,sets a tough target when it demands that 99.9 per cent of shipments of fish must arrive the next day after their order.This is an example of a:
(Multiple Choice)
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The standards set by measuring the best,quickest,and most efficient work practices are called:
(Multiple Choice)
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_____ integration requires firms within a supply chain to link seamlessly so that they can streamline work processes and thereby provide smooth,high-quality customer experiences.
(Multiple Choice)
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Which business process is based on the activities involved in customer data collection,forecasting of future demand,synchronization of supply and demand by comparing production capacity to forecasts,and the development of activities to "smooth out" demand?
(Multiple Choice)
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The process of ABC segmentation is a critical process if _____ integration is to be successful.
(Multiple Choice)
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One-quarter of Ace's 60,000 SKUs are vendor-managed through software called the "Collaboration" program.This software allows certain vendors to go online to get information to build their forecasts.The result of this application is fewer shipments,fuller pallets,increased pallets per truck,and a reduction in freight.Collaboration is part of Ace's:
(Multiple Choice)
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Which business process ensures that firms in the supply chain have the resources they need?
(Multiple Choice)
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_____ provides time utility to buyers and sellers and aids manufacturers in managing supply and demand.
(Multiple Choice)
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Nabisco has reduced product inventory requirements from 49 days to 22 days.This frees up cash and warehouse space,adding flexibility to the plant.This seamless linking of Nabisco's strategic business units is accomplished through _____ integration.
(Multiple Choice)
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All of the following are logistics components of the supply chain EXCEPT:
(Multiple Choice)
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