Exam 7: Business Marketing

A decline in the availability of tungsten will slow production of light filaments,which will in turn reduce the demand for light bulbs.This is an example of fluctuating demand.

A university is considering the purchase of a Web-based course delivery system due to increased demand for online courses and degrees. Since the school has not offered online courses before,what type of buying situation does this represent for the school?

In Japan,reciprocity and personal relationships contribute to the development of:

Rock-Tenn Rock-Tenn produces packaging products. They make cartons that will hold a dozen Dunkin' Donuts, waffle fries for Chik-fil-A, Gillette razors, Haagen -Daz ice cream, express mail envelopes for FedEx and much more. Rock-Tenn business fluctuates depending on consumer demand. As plastic products become more expensive companies turn to cardboard and paper to package their products. -The demand for Rock-Tenn's cardboard cartons depends on how many Dunkin' Donuts,Chick-fil-A waffle fries and Chinese take-out meals consumers order.This is an example of _____ demand.

NAICS is an industry classification system used by most nations of the world.

The use of the Internet to facilitate activities between organizations has evolved and grown rapidly throughout its short history. Define B2B e-commerce and discuss the evolution of e-business initiatives.

_____ are consumable,inexpensive,and often standardized items that do not become part of the final product.

What is reciprocity? Is it illegal or unethical? Why or why not?

A small police department wants to buy a machine with which it can perform alcohol breath tests.It has never had this capability before but feels it is an essential tool as the community grows.The machine costs about $5,000,which is almost 75 percent of the department's entire supply budget.This purchase would be an example of a(n)_____ situation.

Assume you are the vice-president of marketing in a medium-sized company that includes the following departments: marketing,finance,purchasing,data processing,and production.The sales force manager has mentioned to you that one of the salespersons thought a Web-based salesforce automation service would help the sales force become more efficient.The sales manager requests that this service be purchased.Illustrate the six buying decision roles that would take place for the purchase of this service.

Products that have had some processing,are used directly in the production of other products,and do not retain their identity in the final product are called:

Briefly describe the four major categories of customers in business marketing.Give examples of companies or organizations in each category.

Individual producers of raw materials have great flexibility in pricing their products.

A keiretsu is an example of how companies can develop into a network of interlocking corporate affiliates.

Rock-Tenn Rock-Tenn produces packaging products. They make cartons that will hold a dozen Dunkin' Donuts, waffle fries for Chik-fil-A, Gillette razors, Haagen -Daz ice cream, express mail envelopes for FedEx and much more. Rock-Tenn business fluctuates depending on consumer demand. As plastic products become more expensive companies turn to cardboard and paper to package their products. -Refer to Rock-Tenn.Rock-Tenn makes paper products for companies to use in their product and service offerings.As long as there is a demand for Dunkin' Donuts,there will be demand for their dozen-donut cartons,which will ensure demand for paper to manufacture into cartons.This is an example of _____ demand.

OEM stands for operationally efficient marketing.

Rock-Tenn Rock-Tenn produces packaging products. They make cartons that will hold a dozen Dunkin' Donuts, waffle fries for Chik-fil-A, Gillette razors, Haagen -Daz ice cream, express mail envelopes for FedEx and much more. Rock-Tenn business fluctuates depending on consumer demand. As plastic products become more expensive companies turn to cardboard and paper to package their products. -Refer to Rock-Tenn.Rock-Tenn makes paper products for companies to use in their product and service offerings.Rock-Tenn buys paper,wood chips,and supplies from companies to make its cartons.Rock-Tenn would be considered a(n)_____.

The government uses a system called NAICS to classify North American business establishments.NAICS stands for:

Corn refiners buy shelled corn and convert it into a variety of products,including high fructose corn syrup.The refiners then sell the syrup to soda and food product companies for use in foods and beverages.The corn refiners represent the _____ sector of the business market.

Business buyers use a variety of criteria to evaluate alternative products and suppliers.Name and define specific aspects of the three most important criteria.