Exam 7: Business Marketing

Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas, nursing home corridors, queue houses at amusement parks, and many other places that are not as obvious. Its railing is molded into bicycle racks. You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic. Hospitals also use the railing in their physical therapy departments, to keep the lines straight in the hospital cafeteria, and to prevent patients from falling out of hospital beds. -Refer to Etruscan Railing Company.Etruscan Railing sells:

Business marketing does NOT include goods and services that:

FAA The Federal Aviation Administration has been struggling for several years with antiquated systems, and all it takes is a single failure on one piece of the system to shut down the entire air-traffic control system for several hours, resulting in significant snarls at major airports. The most recent failure occurred in the FAA's core telecommunications network, called the Federal Telecommunications Infrastructure (FTI), which is managed by Harris Corporation. Marc Raimondi, a spokesperson for Harris Corporation, said, "The FTI system has proven to be one of the most reliable and secure communications networks operating within the civilian government." Snafus like this have been happening with alarming frequency, prompting Congress to demand the FAA and its contractors to do more to prevent these malfunctions. The problem is that the FAA has been using a patchwork approach by updating with modern hardware and software on old systems instead of a complete overhaul of the system. The FAA's next generation of modernization will rely on satellite-based networks instead of phone lines and data cables. The FAA is waiting for White House approval on whether it will have the funds to take this next step. -Refer to FAA. The FAA is what type of business buyer?

All of the following are current roles of the Internet in business marketing EXCEPT:

The three most important evaluative criteria for business-to-business purchases are quality,price,and:

If DuPont runs advertisements encouraging people to buy clothing that contains Lycra (a DuPont product),this would be an attempt to influence secondary demand.

When two or more items are used in combination to produce a final product,they are said to have _____ demand.

Products such as parking garages,mainframe computers,privately owned office buildings,and street-cleaning equipment are depreciated over time rather than expensed in the year they are purchased.These are classified as:

Elizabeth buys flour weekly for her bakery.This purchase is most likely an example of a(n)_____ situation.

No-Glut is a small company that manufactures several gluten-free products for consumers who cannot digest this substance.For this manufacturer,rice flour,which will be used in its manufacturing process,is a(n)

A _____ is a situation requiring the purchase of a product for the first time.

Farmer Pat Stein provides local restaurants with organic fruits and vegetables that have been grown without the use of pesticides or chemical fertilizers.Pat Stein is a supplier of:

Texas Instruments has developed a detailed Values and Ethics Statement and Code of Business Conduct.Why did they choose to create this?

Sometimes a _____ is created for the purpose of sharing resources.This was why the Donnelly Corporation,a company that designs,manufactures,and markets automotive parts,joined with Applied Films Laboratory,Inc.to manufacture and supply the world market with display coated glass for liquid crystal displays (LCDs).

The first two digits of a NAICS code designate an industry group,such as fiber,yarn,and thread mills.

Southern Fireworks Manufacture Company in Liuyang,China provides fireworks for companies in America such as Premier Pyrotechnics in Richland,Missouri.This means that Southern is a (n):

Baseball Dirt Dirt is not dirt when it comes to baseball fields. About two-thirds of the pro baseball fields got their dirt from a dirt farm in New Jersey called Partac Peat. The company markets a secret mix for the infield (resilient), the warning track (extra crunchy), and the pitcher's mounds (firm). Mounds come in red, brown, orange, and gray colors. Roger Bossard, the White Sox head groundskeeper, scouted nationwide for dirt before settling on the mix provided by Partac Peat. (He uses sand under the grassy areas of the playing field.) -Refer to Baseball Dirt.Some of the dirt sold by Partac Peat is used to make clay tennis court surfaces.As the number of people playing tennis increases so does the demand for new clay courts and,therefore,the demand for Partac Peat.This occurs because the demand for Partac Peat is:

Lucent Technologies Because AT&T Corporation wanted to become a big player in the booming market for outsourcing computer services, it set up Lucent Technologies to manage corporate clients' worldwide computer networks. Lucent Technologies assists corporations in global network and computer management by drawing on AT&T's worldwide digital network and its computer hardware and software businesses. It also relies on the expertise of technicians at Bell Laboratories. -Refer to Lucent Technologies.Lucent Technologies depends on AT&T but also has found it necessary to form cooperative partnerships with other technology,telecommunications,and software firms.Lucent has found it necessary to form:

All of the following are demand characteristics of business markets EXCEPT:

As a result of the _____,a small increase or decrease in consumer demand can produce a much larger change in demand for the facilities and equipment needed to manufacture the consumer product.