Exam 4: The Marketing Environment

Shark fin soup is a favorite Thai food.When a San Francisco-based organization claimed that the leading producer's soup contained mercury poison,its sales plummeted.The popularity of this soup in Thailand represents a(n)_____ factor while Thailand's lax enforcement of environmental protection and consumer protection regulations are a(n)_____ factor.

Shabby Chic fashion boutique has responded to economic trends by placing an emphasis on improving the quality of merchandise it offers,improving customer service,and reducing its cost of goods sold because consumers are not shopping as much as they used to due to lower purchasing power.Shabby Chic is apparently dealing with which level of economic activity?

Every night Universal Studios Japan hosts a fireworks display.The theme park recently came under government investigation when allegations were made that the park was detonating more than 50 pounds of explosives in its nightly fireworks displays.In the small nation,the use of explosives is stringently controlled.This is an example of how _____ factors can influence a business.

When the Federal Trade Commission (FTC)issues a final directive to a firm to stop engaging in an activity the FTC considers illegal,this directive is a(n):

_____ are strongly attached to technology,tend to be skeptical consumers,and demand the latest fashion trends in record time.

Frito-Lay is considered the king of the salty snack industry with its distribution network of 42 plants,12,800 delivery people,and more than 900 tractor trailers formed into a retail delivery powerhouse.Smaller manufacturers of salty snacks find that monitoring the activities of Frito-Lay is an effective way to monitor the _____ factors within their external environments.

The Gramm-Leach-Bliley Act is aimed at the healthcare industry.

In the future,electrical power may come from quantum nucleonics,a form of nuclear power that produces no residual radiation.The ability to use this form of power will require equipment adaptations,but it will solve the world's need for clean and efficient power.When quantum nucleonics is developed,it will be an example of how _____ factors can affect an organization.

All of the following are factors in the external environment affecting marketing EXCEPT:

Almost half of all U.S.residents is a minority.

An organization is not completely at the mercy of the external environment.Explain environmental management and give an example how a motorcycle helmet manufacturer might use it.

Many people in the United States choose to drink light beer because they value thin and fit bodies.In Europe,light beers have had little success because flavor is valued more highly.For international beer manufacturers,this difference illustrates how _____ influence(s)marketing.

If you were to ask Americans what they most desire to make their lives easier,most will want more time.This feeling that there are not enough hours in a day is an example of a(n)_____ factor that has strongly influenced the marketing environment.

Inflation is a measure of the decrease in the value of money,expressed as the percentage reduction in value since the previous year.

The _____ Act strengthened the Clayton Act to prevent corporate acquisitions that reduce competition.

Dog Spa Kelly Tumlin wants to open a dog grooming salon that will offer healthy, natural pet care and holistic pet products. All of the products sold at the salon will be of the highest quality and made of all-natural ingredients.. Tumlin wants to pamper pets just like a spa pampers their owners. To determine the feasibility of the grooming salon, Tumlin hired a marketing researcher who studied all the market information available and determined that single, white-collar workers between the ages of 30 and 60 were the most likely people to use the services proposed by Tumlin. The researcher also determined the west side of the city offers the best location for the enterprise even though zoning regulations are much stricter in that area. -Refer to Dog Spa.The group of consumers identified by the researcher as most likely to avail themselves of the services offered by Tumlin's grooming salon is called a:

Which of the following represents the largest group of consumers in the United States?

What type of research did the marketing consultant perform for Tumlin?

Which of the following statements about Generation Y is true?

Which of the following statements best describes the typical target market?