Exam 4: The Marketing Environment

When many consumers think of adhesives,they think of 3M because it makes so many kinds of adhesives used in the home.However,the world's largest adhesive producer is Henkel Consumer Adhesive,maker of Loctite and Duct tape.3M and Henkel are part of each other's _____ environment.

Champion Lyte is a sugar-free sports drink.In developing the product,its manufacturer thoroughly studied the legal restrictions on the drink's ingredients,packaging,manufacturing,and labeling and has abided by all such restrictions.In this way,the manufacturer of Champion Lyte drinks conducted its examination of all political and legal factors that might affect the product's marketing.

When Miriam went to the specialist,she was asked to sign several official forms that the receptionist handed her so that her primary care doctor could be given the results of her medical examination.The law that requires her permission for the physician's office to hand out personal information about her is the result of legislation determined to:

_____ is measure of the decrease in the value of money,expressed as the percentage reduction in value since the previous year.

Generation Y is the first generation of latchkey children--products of dual-career and/or divorced households.

E-cigarettes Smoking inflames non-smokers and claims the lives of more than 400,000 smokers each year, so the electronic cigarette is a welcomed alternative. Electronic cigarettes, called e-cigarettes, are battery-powered devices that emit a vapor from nicotine, flavorings, and other chemicals. It looks like a cigarette and allows smokers to inhale the nicotine vapor in places where smoking is not allowed. The product has been touted as a means to quit smoking as well. However, critics, especially the Food and Drug Administration, claim that "vaping" poses risks. In fact, the FDA claims its tests revealed a toxic chemical that is found in anti-freeze as well as other carcinogens. The FDA blocked a shipment of the product from China and banned the sale of this product in the United States. In addition to the safety issue, the FDA is concerned that children might be attracted to this product because they come in flavors other than traditional menthol, such as bubble gum, chocolate, and strawberry. The FDA wants this product to go through the same rigorous testing that drugs must go through before being marketed. However, the FDA's authority over this product is questioned. While Congress has recently given the FDA authority over tobacco products, this is not a tobacco product and the Electronic Cigarette Association is fighting the ban. -Refer to E-cigarettes. Marketers of the e-cigarette claim that they are not marketing the product to children,particularly because a starter kit costs over $100. Which economic factor are the marketers claiming will likely keep this product out of the hands of children?

All of the following are appropriate tactics for marketers to use during a time of economic recession EXCEPT:

List and describe the four basic values that have strongly influenced American's attitudes and lifestyles.

The Sherman Act of 1890 establishes protection for trademarks.

After Hal Li purchased and installed a woodburning stove to heat his family home,the stove caught fire and damaged much of the house.He believes the stove had inadequate insulation.Li should voice his concerns to the Federal Trade Commission (FTC).

Consider a small southern town where almost half the residents are African Americans and the rest whites.Nearly all of the residents can trace their ancestors' arrivals in the community back at least four generations.This town is an example of a:

Commercial truck drivers have really suffered financially as a result of increasing diesel fuel.As they look for ways to make their trucks perform more efficiently,manufacturers have created truck body designs that are more aerodynamically sound.This is an example of how _____ factors can help during recessionary periods.

The number of firms a company must face,the relative size of these firms,and the degree of interdependence within the industry are all part of its _____ environment.

Which type of research is also called pure research and attempts to expand the frontiers of knowledge but is not aimed at a specific,pragmatic problem?

Consumers' concern for health issues affects the way food is marketed. For example,marketers must now list the number of grams of transfat on a product's nutrition label because it has recently come to light that this type of fat is harmful.Consumers' concern for health issues is a(n)_____ factor.

Marketers can control the external environment in which their organizations operate.

Refer to Dog Spa.The uncontrollable environmental factors Tumlin faces in terms of zoning restrictions for the new dog salon represent _____ factors.

The study of people's vital statistics,such as their ages,births,deaths,and locations,is called:

E-cigarettes Smoking inflames non-smokers and claims the lives of more than 400,000 smokers each year, so the electronic cigarette is a welcomed alternative. Electronic cigarettes, called e-cigarettes, are battery-powered devices that emit a vapor from nicotine, flavorings, and other chemicals. It looks like a cigarette and allows smokers to inhale the nicotine vapor in places where smoking is not allowed. The product has been touted as a means to quit smoking as well. However, critics, especially the Food and Drug Administration, claim that "vaping" poses risks. In fact, the FDA claims its tests revealed a toxic chemical that is found in anti-freeze as well as other carcinogens. The FDA blocked a shipment of the product from China and banned the sale of this product in the United States. In addition to the safety issue, the FDA is concerned that children might be attracted to this product because they come in flavors other than traditional menthol, such as bubble gum, chocolate, and strawberry. The FDA wants this product to go through the same rigorous testing that drugs must go through before being marketed. However, the FDA's authority over this product is questioned. While Congress has recently given the FDA authority over tobacco products, this is not a tobacco product and the Electronic Cigarette Association is fighting the ban. -Refer to E-cigarettes. The FDA is part of which environmental factor affecting the marketing of this product?

Riot Media is a media and toy company that capitalizes on the "gross-out" humor that boys ages 8 through 14 greatly enjoy.In other words,it targets _____.