Exam 3: Ethics & Social Responsibility

Monique Penn makes stunningly expensive one-of-a-kind bracelets at luxury stores such as Bergdorf-Goodman.Portions of the proceeds from the sales of its jewelry go to support the Alaska Native Arts Foundation,which trains and educates indigenous people and to Charity Water,a nonprofit organization with a mission to bring clean water to impoverished people.Imagine someone is motivated to buy a piece of her jewelry in order to benefit one of the above nonprofits.This customer wants to ask Penn the "Five Questions to Ask before Participating in a Cause-Related Marketing Program." Which question would Monique Penn have the most trouble answering candidly?

At what level of the pyramid of corporate social responsibility will a company be a good corporate citizen and contribute resources to the community and strive to improve the quality of life?

One of the favorite foods in Thailand is shark fin soup.A San Francisco-based organization claimed the soup made by its leading producer contained mercury poison,yet the leading producer of shark fin soup wanted to continue selling the soup because it believes it has a responsibility to its investors to be profitable.In terms of the pyramid of corporate social responsibility,this indicates that the soup manufacturer was operating at a(n)_____ responsibility level.

People who believe in the _____ do not believe in absolute rules.Their beliefs center on the pressure of the moment and whether the pressure justifies the action taken.

Which of the following could be a stakeholder of a corporation?

The _____ stage of ethical development represents the morality of the mature adult.

People who believe in the _____ judge according to time-and-place ethics.

The six modes of social control are less important today due to the globalization of the world.

Drug Marketing Pharmaceutical companies spent $4.4 billion on prescription drug advertising in 2008, mostly on television and in magazines. While the Internet is becoming a more prominent medium to reach consumers and is the primary source used to seek health information, these companies spent less than $130 million on Web marketing. One reason is that there are no guidelines, which makes these heavily-regulated marketers uneasy. For example, television commercials for prescription drugs must include disclosures regarding the major side effects if the brand name is mentioned in the ad. The Food and Drug Administration (FDA) claims that existing regulations address many of the Internet advertising issues, but other aspects of Web marketing, such as social networking and search marketing, must be reviewed. That's why the FDA hearings on this issue were attended by pharmaceutical giants and Web companies like Google, Yahoo, and WebMD Health. -Refer Drug Marketing.Drug manufacturers are hesitant to make full use of the Internet as an advertising medium because they are comparing the regulations imposed on their advertising in other media,such as television. Which ethical theory does this illustrate?

Ethical development can be thought as having three levels.The most basic,childlike level is the _____ stage.

Like many other professional organizations and businesses,the American Marketing Association has developed a formal,written guideline to help its members make better ethical decisions.This document is a:

The most basic argument for social responsibility is that it is simply the right thing to do.

After the Civil War,the U.S.military was ordered to the American West to remove the Indians from large tracts of land and confine them to reservations.While this practice may seem ethically wrong to us today,U.S.soldiers fought hard to prevent the Indians from disobeying the law as written by the federal government.Even though some were sympathetic to the Indian's plight,most of them adhered to a _____ view of ethical behavior and strove to perform their duty as directed by the law.

According to _____ utilitarianism,self-defense is legally justified while murder is not.

Which ethical theory compares a current ethical dilemma with examples of similar ethical dilemmas and their outcomes,thus allowing one to determine the severity of the situation and to create the best possible solution according to others' experiences?

For every home built by Habitat for Humanity,Whirlpool Corporation has given and continues to give free kitchen appliances to the deserving family.This donation of appliances is an example of how companies assume their:

After the Civil War,the U.S.military was ordered to the American West to remove the Indians from large tracts of land and confine them to small reservations on land that was deemed worthless.Indian children were removed from their parents and sent to schools that tried to turn the Indian children into models of good U.S.citizens.While this practice may seem ethically wrong to us today,politicians knew that the demand of the U.S.population for more land could only be achieved if the smaller Indian population was made to accede to the wishes of the majority.This is an example of the application of:

Studies suggest that ethical beliefs vary only little from culture to culture.

Every year,Hudson & Lane,a law office,donates $5,000 to a local school or charity.Is this an example of cause-related marketing?

Florida Hospitals A group of hospital administrators in Florida were discussing the amount of resources used to care for patients that were illegal immigrants and had no medical insurance. One man discussed how his hospital had spent over $2 million on one illegal immigrant who had no family or friends and who was not getting better. Another administrator stated that his hospital was losing $20 million annually in order to provide care for the influx of illegal immigrants into the state. After a great deal of discussion, it was determined that there was probably nothing anyone of them could do about the situation, and that each of them had very definite ideas about how to deal with the problems. -Refer to Florida Hospitals.One older administrator talked about an early job in Africa where the hospital had been flooded with refugees.He said,"The hospital was short resources for awhile,but the government stepped up and helped.We were able to get up-to-date equipment because officials saw we had a need.I believe the rest of you administrators need to be more patient." In suggesting patience,this administrator was basing his thinking on the _____ ethical theory.