Exam 3: Ethics & Social Responsibility

Which of the following is an unethical practice marketing managers may have to deal with?

Moral relativists believe in absolute rules.

Critics of the Foreign Corrupt Practices Act contend that the act has:

Explain what is meant by the statement,"Moral relativists believe in time-and-place ethics."

Which of the following statements about the theory of sustainability is true?

The foundation for the pyramid of corporate social responsibility is philanthropic responsibility.

While there are plenty of benefits for a socially responsible company,there is no clear-cut determination that ignoring social responsibility will have an adverse impact.

List and describe the three levels of ethical development.

Hallie is a calculating,self-centered salesperson.She never engages in relationship marketing.She looks on any sales situation as a "win-lose" situation,and she believes any legal method she can use is justified when she wins.Hallie is most likely at the _____ stage of ethical development.

Drug Marketing Pharmaceutical companies spent $4.4 billion on prescription drug advertising in 2008, mostly on television and in magazines. While the Internet is becoming a more prominent medium to reach consumers and is the primary source used to seek health information, these companies spent less than $130 million on Web marketing. One reason is that there are no guidelines, which makes these heavily-regulated marketers uneasy. For example, television commercials for prescription drugs must include disclosures regarding the major side effects if the brand name is mentioned in the ad. The Food and Drug Administration (FDA) claims that existing regulations address many of the Internet advertising issues, but other aspects of Web marketing, such as social networking and search marketing, must be reviewed. That's why the FDA hearings on this issue were attended by pharmaceutical giants and Web companies like Google, Yahoo, and WebMD Health. -Refer to Drug Marketing.If a drug manufacturer claimed that its manufacturing processes were environmentally-friendly in its advertising,this is an example of:

Define utilitarianism and its two types. How does this theory differ from the casuist ethical theory?

Due to information provided by the news media,authorities in Arizona were able to close down C.P.Direct,a Scottsdale company that sold more than $74 million worth of pills that it claimed would enhance one's mental abilities.This is one example of how the media serves as a mode of:

Florida Hospitals A group of hospital administrators in Florida were discussing the amount of resources used to care for patients that were illegal immigrants and had no medical insurance. One man discussed how his hospital had spent over $2 million on one illegal immigrant who had no family or friends and who was not getting better. Another administrator stated that his hospital was losing $20 million annually in order to provide care for the influx of illegal immigrants into the state. After a great deal of discussion, it was determined that there was probably nothing anyone of them could do about the situation, and that each of them had very definite ideas about how to deal with the problems. -Refer to Florida Hospitals.One administrator said,"If we were not forced to care for the illegal immigrants who have no resources and could empty our hospital beds of them,we could provide much better care for those law-abiding patients who have insurance." Because she believes in benefiting as many people as possible,she more than likely adheres to the _____ ethical theory.

A recent study of marketing professionals found their ethical judgments were influenced by several factors.List four of these factors.How do these factors contribute to the ethical environment of a marketing organization?

Which of the following is an argument used to support corporate social responsibility (CSR)?

All of the following are one of the six modes of social control EXCEPT:

For every home built by Habitat for Humanity,Whirlpool Corporation has given and continues to give free kitchen appliances to the deserving family.At first Whirlpool gave the appliances with no promotion,then Whirlpool began talking about its philanthropy in its advertising campaigns.Is this unethical behavior according to the pyramid of social responsibility?

Since 2002,General Mills through sales of its Cheerios brand cereal has donated over $2.0 million to First Book,a national nonprofit organization dedicated to giving new books to children from low-income families,through the Spoonfuls of Stories program.General Mills is engaged in:

"Politicians cannot avoid causing the death of innocent people if they try to keep public expenditure in check or help maintain a semblance of international order." Which ethical theory is most likely to accept the preceding statement as true?

When writing codes of ethics,businesses must ensure their codes deal with every possible situation.