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Since 2002,General Mills Through Sales of Its Cheerios Brand Cereal

Question 103

Multiple Choice

Since 2002,General Mills through sales of its Cheerios brand cereal has donated over $2.0 million to First Book,a national nonprofit organization dedicated to giving new books to children from low-income families,through the Spoonfuls of Stories program.General Mills is engaged in:


A) environmental sustainability
B) social sustainability
C) cause-related marketing
D) advocacy marketing
E) philanthropy

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