Exam 7: Business Marketing

The demand for consumer goods often affects the demand for business products.This characteristic of business markets is called _____ demand.

Lucent Technologies Because AT&T Corporation wanted to become a big player in the booming market for outsourcing computer services, it set up Lucent Technologies to manage corporate clients' worldwide computer networks. Lucent Technologies assists corporations in global network and computer management by drawing on AT&T's worldwide digital network and its computer hardware and software businesses. It also relies on the expertise of technicians at Bell Laboratories. -Refer to Lucent Technologies.Lucent Technologies sells:

Consumable items that do not become part of the final product are called supplies.

Why is customer service an important factor in business marketing?

The role of gatekeeper may be filled by a receptionist.

When demand for a product is _____,an increase or decrease in the price of the product will not significantly affect demand for the product.

Baseball Dirt Dirt is not dirt when it comes to baseball fields. About two-thirds of the pro baseball fields got their dirt from a dirt farm in New Jersey called Partac Peat. The company markets a secret mix for the infield (resilient), the warning track (extra crunchy), and the pitcher's mounds (firm). Mounds come in red, brown, orange, and gray colors. Roger Bossard, the White Sox head groundskeeper, scouted nationwide for dirt before settling on the mix provided by Partac Peat. (He uses sand under the grassy areas of the playing field.) -Refer to Baseball Dirt.Roger Bossard,the White Sox head groundskeeper,most likely did NOT assume which of the following buying center roles since he has the authority to buy whatever is needed to make the baseball field the best playing surface possible?

Which of the following means that a firm believes that an ongoing relationship with some other firm is so important that it warrants maximum efforts at maintaining it indefinitely?

For a product to be called a business product,it must be used to manufacture other products,become part of another product,or facilitate the normal operations of a firm.

Unprocessed extractive or agricultural products,such as copper,peanuts,soybean,bauxite,fruits,ore,etc.,that become part of finished products are examples of:

Rock-Tenn Rock-Tenn produces packaging products. They make cartons that will hold a dozen Dunkin' Donuts, waffle fries for Chik-fil-A, Gillette razors, Haagen -Daz ice cream, express mail envelopes for FedEx and much more. Rock-Tenn business fluctuates depending on consumer demand. As plastic products become more expensive companies turn to cardboard and paper to package their products. -Refer to Rock-Tenn.Lubricants used to maintain the machinery that produces cartons would be an example of _____.

Managers can use the NAICS data to:

Axel Spring AG,one of Europe's largest newspaper publishers,with 10,000 employees and more than 150 papers in 30 countries,announced it would switch its entire operation from PCs to Macs.Axel decided to make a switch to Apple because the company's layout work was already being done by Macs,the Macs were more user friendly,more elegant,and cheaper to maintain than they had been in the past.This is an example of a _____.

The _____ is the member of the buying center who regulates the flow of information.

Before toll-free telephone numbers and the Internet were used as commercial tools,fliers usually purchased airline tickets from travel agents. Travel agents no longer receive a commission from the airlines for selling tickets to consumers. This is an example of:

Finished items ready for assembly or products that need very little processing before they become a part of some other product are called:

Bàbolina Tetra is a Hungarian company that has genetically created a chicken that is guaranteed to produce uniform brown eggs with strong shells.It breeds and sells young chicks to farmers all over Europe who want to sell eggs in local markets.When consumers began to worry about cholesterol content and stopped eating as many eggs,the demand for the Tetra hen also declined.This would be an example of _____ demand.

Discuss how institutional customers differ from other types of business customers such as producers or resellers. Give two points of differentiation.

The Internet has eliminated the need for distributors.

Cascade Landscaping Service (CLS)has decided to purchase computer-assisted-design (CAD)software for landscape design.Describe the conditions under which each of the three business buying situations would take place.