Exam 6: Consumer Decision Making

Which of the following statements about culture as an influence on consumer buying behavior is true?

_____ is a form of learning that occurs when one response is extended to a second stimulus similar to the first.

Maslow's hierarchy of needs categorizes human needs into four levels: physiological needs,safety needs,social needs,and esteem needs.

Homogeneous groups within a culture that share elements of the overall culture as well as have elements that are unique to that group are called:

UGG footwear has a portion of their web site featuring photographs of celebrities wearing UGG shoes.The celebrities serve as _____.

New Car Purchase Zena has been promoted to vice-president at the management consulting firm she works for. Her status has led her to consider the need for a new car. Her trusty little Volkswagen Beetle had over 100,000 miles on it and no longer seemed appropriate. Susanne, another vice-president, suggested that Zena consider a car produced in the United States because the consulting firm she works for has a policy of supporting U.S. businesses. Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering. She also studied Consumer Reports magazine, Car and Driver ratings, and other consumer rating publications to see what the experts think. Finally, after evaluating all options, Zena decided to purchase a new Chrysler. She believes the car is a good fit with her new image and position in her company. Now that she has purchased the car, she has seen more advertisements touting its features than she ever noticed before. She also has noticed many models of her car on the road. Zena thinks the fact that so many others are driving the same model car as hers is proof that she made a good decision. -Refer to New Car Purchase.In noticing similar cars on the road and advertising supporting her decision,Zena is reinforcing her decision and reducing the doubts she sometimes feels regarding this purchase.The feelings of inner tension are called:

Andrea just purchased a trip to Jamaica as a present to her husband for their tenth wedding anniversary.Andrea is anxious about the trip,afraid Bill will not like her choice of location and worried she spent too much money.Andrea is experiencing:

Warren loves to go to the beach on his vacation but hates to have to worry about the possibility of hurricanes.As Warren looked for where he should go on vacation this summer,he consulted a publication called Smart Money and learned the islands of Aruba,Bonaire and Curacao are not in the hurricane belt.Now he will only consider these island resorts as possible vacation destinations.This group of resort islands is called Warren's:

Rod saw a television commercial for a Honda S2000 and wants to test drive one. The commercial is an example of a(n)_____ stimulus.

Your best friend has sought your advice on what type of clothing she should buy for a job interview.If she gets the job,she will be the assistant to the producer of her favorite television program.She really wants this job and considers it a once in a lifetime opportunity.By asking your help with her wardrobe,your friend is most likely trying to:

If consumer behavior is not well understood,a marketer will have difficulty creating an appropriate marketing mix.

Day Care Fiona is considering a day-care facility for her five-week-old daughter Kate. She has been visiting day-care centers for the past two weeks and has interviewed caregivers at eight different centers. It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule. After considering all eight day-care centers, Fiona chose PerfectCare. While she is quite pleased with her choice, she does continue to wonder if she made the correct decision. -Refer to Day Care.Shannon,Fiona's best friend,recommended PerfectCare because she takes her daughter there.Shannon was acting as a(n):

All of the following are ways consumers can reduce cognitive dissonance EXCEPT:

The socialization process involves adopting the values of the culture in which a person was raised and is usually strongly influenced by the family.

Jackie and Kevin like to eat at high end restaurants where they can sit and enjoy their meal without rushing.An ad showing food created "fast from a can" would be appealing to Jackie and Kevin's _____ reference group.

College Decision Juan is a senior in high school and is deciding which university to go to after he graduates. He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score. He and his parents have visited several schools and talked to advisors regarding his chosen major, marketing. Juan is thinking about going to the local community college where all of his friends are planning to go, but his parents want him to go to a more prestigious school because they think he will get a better education there. -Refer to College Decision. Juan's parents and friends would be classified as _____ factors influencing his decision.

The purchase of products like soft drinks,cleaning products,and gasoline generally exemplify routine response behavior.

While Robinson was looking at the CDs at Wal-Mart,he was trying to remember the name of the group that sang the song he liked on last night's episode of his favorite TV show so he could buy it.Since recording companies pay to have their CDs promoted on television shows,the source of information Robinson is trying to recall is:

Coca-Cola It is almost 100 degrees outside, and Ed is on his way to the supermarket to buy groceries. His air conditioner is broken, so he is hot and thirsty. Ed notices a billboard featuring an ice-cold Coca-Cola. Ed remembers he is out of Coke. Once in the store, Ed heads straight for the soft-drink aisle and picks up a twelve-pack of Coke. -Refer to Coca-Cola. The fact that Ed paid attention to the billboard is an example of:

_____ are learned tendencies to respond consistently toward a given object.