Exam 6: Consumer Decision Making

To analyze consumer lifestyles,marketers look at consumers':

Each week Jess comes to the supermarket with a list of essential items; milk,bread,peanut butter,and chocolate.This is an example of:

Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions is referred to as:

All of the following are examples of individual factors that affect the decision-making process for consumers EXCEPT:

The steps of the consumer decision-making process in order are:

Noah perceives the purchase of a tattoo to be a socially risky decision because he thinks people will judge him unfairly if he has a tattoo.Hayley,however,does not perceive getting a tattoo as particularly risky behavior.As far as social risk is concerned,getting a tattoo will be a higher-involvement activity for Noah than for Hayley.

There are many travel agencies in the world.One of the largest is Thomas Cook,which is in England.The slogan the travel agency has used for years is,"Don't just book it.Thomas Cook it." The slogan implies that if you are making any travel plans,you should call the Thomas Cook agency and not some other agency.What learning concept is Thomas Cook relying on with this advertising claim?

Define self-concept.Choose a product (i.e.,a good,service,or idea),and use that product to illustrate how a marketer would apply the idea of self-concept to market the product.

Interface Interface, a manufacturer of floor covering products, has recently entered into an agreement with Cargill, Inc. and Dow Chemical Company to develop a carpeting manufactured from corn fiber, rather than the traditional nylon. Interface hopes to develop a biodegradable carpet tile that will be sold to the public at prices only slightly higher than nylon carpet tiles. Interface's CEO has repeatedly said the mission of his company is to look for manufacturing materials that are renewable and are not petroleum dependent. -Refer to Interface.Influencing consumers that petroleum-based carpeting is bad for the environment and that the new fibers are better for the environment will involve which attitude-change strategy by marketers?

A newly hired employee at an advertising agency chose the clothes she purchased for work by observing the clothes she saw worn in The Apprentice,a popular television reality show.In this example,the women hoping to work for Donald Trump served as primary reference groups.

Coca-Cola It is almost 100 degrees outside, and Ed is on his way to the supermarket to buy groceries. His air conditioner is broken, so he is hot and thirsty. Ed notices a billboard featuring an ice-cold Coca-Cola. Ed remembers he is out of Coke. Once in the store, Ed heads straight for the soft-drink aisle and picks up a twelve-pack of Coke. -Refer to Coca-Cola.Ed's Coke purchase best represents which type of consumer buying decision?

What is the difference between culture and subculture? Why do marketing managers need to understand culture and subculture?

_____ is the set of values,norms,attitudes,and other meaningful symbols that shape human behavior and is transmitted from one generation to the next.

At the beginning of every trailer for Disney's Pixar film Wall-E they say "from the makers who brought you Toy Story,a Bug's Life,and Monster's Inc.,we are proud to present Wall-E." Here,Pixar was using _____.

An individual's _____ is a composite of psychological makeup and environmental forces.It provides consistency to an individual's reactions to situations.

When Avril went to purchase a birthday card for her new boyfriend,she went to three stores and spent four hours reading over five hundred cards before selecting the perfect one.This card (which cost $3.25)is properly designated a high-involvement product because of:

_____ is an orderly series of stages in which consumers' attitudes and behavioral tendencies change through maturity,experience,and changing income and status.

Which of the following products would most likely require the purchaser to use only an internal information search?

Define perception and describe the three types of selective perception.Use personal examples in your discussion.

Assume you have been invited to join a social club whose members typically wear leather bombardier jackets.You have never bought or worn a leather jacket before.List and briefly describe four factors that could influence your level of involvement in the purchase of the leather jacket.How involved will you be in this purchase and why?