Exam 6: Consumer Decision Making

College Decision Juan is a senior in high school and is deciding which university to go to after he graduates. He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score. He and his parents have visited several schools and talked to advisors regarding his chosen major, marketing. Juan is thinking about going to the local community college where all of his friends are planning to go, but his parents want him to go to a more prestigious school because they think he will get a better education there. -Refer to College Decision. Juan's parents' opinion that he will get a better education if he attends a prestigious school rather than a community college is an example of:

Which of the following is any unit of input affecting one or more of the five senses: sight,smell,taste,touch,and hearing?

As a result of hearing the adventures of returning soldiers,Monroe decided to enlist in the U.S.Army.These stories he heard from the soldiers acted as:

How can marketers reduce consumers' cognitive dissonance?

_____ is how consumers perceive themselves in terms of attitudes,perceptions,beliefs,and self-evaluations.

_____ occurs when consumers remember only information that supports their personal feelings or beliefs.

Ranked from the lowest to the highest level,Maslow's hierarchy of needs model includes:

_____ is the learned ability to differentiate between similar objects such as packages of different brands of aspirin.

A(n)_____ is a way a consumer goes about addressing a need.

Day Care Fiona is considering a day-care facility for her five-week-old daughter Kate. She has been visiting day-care centers for the past two weeks and has interviewed caregivers at eight different centers. It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule. After considering all eight day-care centers, Fiona chose PerfectCare. While she is quite pleased with her choice, she does continue to wonder if she made the correct decision. -Refer to Day Care.Fiona's visits to the daycare centers,interviews with the caregivers,and input from family and friends represent which step of the consumer decision process?

An attitude toward a product is:

Melissa has been given a horse and needs to buy a new Western saddle.She has narrowed the brands of saddles she is considering down to Dale Chavez,Abetta,and Big Horn.These three brands of Western saddles represent Melissa's

Sam was driving when someone ran a stop sign and totaled his car. His car cannot be repaired,so he realized he's going to have to get another one. What stage of the consumer decision-making process does this represent?

Opinion leaders are often the first to try new products and services.

List and briefly describe the five different roles various family members can play to influence the purchase decision-making process when deciding on a family vacation.

Arm & Hammer is a well-known and respected brand of baking soda. The company has put it's brand name on several products,such as laundry detergent,toothpaste,kitty litter,and many more products. These are examples of:

Day Care Fiona is considering a day-care facility for her five-week-old daughter Kate. She has been visiting day-care centers for the past two weeks and has interviewed caregivers at eight different centers. It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule. After considering all eight day-care centers, Fiona chose PerfectCare. While she is quite pleased with her choice, she does continue to wonder if she made the correct decision. -Refer to Day Care.Fiona spent a significant amount of time and effort in selecting the day-care center for Kate.This suggests the center is a(n)_____ product for Fiona.

According to Maslow's hierarchy of needs model,the first needs most people would try to satisfy are their _____ needs.

Studies of how consumers relate to Internet entertainment classify them into nine different groups.One category is "Mouse Potatoes," who spend most of their time online,who want the most current gadgets,and who believe the world pictured in the cartoon The Jetsons will someday exist.This is a description of the _____ of "Mouse Potatoes."

Assume you have decided to purchase a new automobile.Describe your internal information search.Then name the two types of external information sources.For each source,give two specific examples of information sources you might use.