Question 1

Increases in discretionary income can occur as a result of all of the following except

Accepted Answer

A) an increase in gross income. 
B) a decrease in taxes. 
C) an increase in disposable income. 
D) a decrease in housing costs. 
E) an increase in interest rates. 
A) an increase in gross income. 
B) a decrease in taxes. 
C) an increase in disposable income. 
D) a decrease in housing costs. 
E) an increase in interest rates.

Question 2

Any activity that uses electronic communication in the inventory, promotion, distribution, purchase, and exchange of products and services is referred to as

Accepted Answer

A) electronic commerce. 
B) internet barter. 
C) intranet exchange. 
D) electronic exchange. 
E) extranet trade. 
A) electronic commerce. 
B) internet barter. 
C) intranet exchange. 
D) electronic exchange. 
E) extranet trade.

Question 3

In 1970, the typical U.S. household earned about $8,700. In 2013, the typical U.S. household earned about $51,939. If adjusted for inflation, the gross income of the typical U.S. household in 2013 relative to 1970 has

Accepted Answer

A) increased dramatically. 
B) increased somewhat. 
C) remained relatively stable. 
D) decreased somewhat. 
E) decreased dramatically. 
A) increased dramatically. 
B) increased somewhat. 
C) remained relatively stable. 
D) decreased somewhat. 
E) decreased dramatically.

Question 4

The Better Business Bureau (BBB) tries to use __________ to get its members to comply with its standards of business conduct.

Accepted Answer

A) the FTC 
B) industry trade associations 
C) moral suasion 
D) the courts 
E) competitors 
A) the FTC 
B) industry trade associations 
C) moral suasion 
D) the courts 
E) competitors

Question 5

The purpose of __________ is to give the author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.

Accepted Answer

A) copyright law 
B) patent law 
C) trademark law 
D) commercial law 
E) antitrust law 
A) copyright law 
B) patent law 
C) trademark law 
D) commercial law 
E) antitrust law

Question 6

The two major purposes for any trademark statute are to

Accepted Answer

A) (1) protect the investment of energy, time, and money that the owner of a trademark has invested in the development of the product and (2) guarantee the owner of the trademark complete rights to his or her work for the duration of the owner's lifetime. 
B) (1) protect the inventor's individual rights and (2) provide the company with the maximum profits possible. 
C) protect the rights of the inventor both here and abroad. 
D) (1) protect the public so they will get the product it wants and asks for and (2) protect the government so it will be able to collect its fair share of taxes from the revenues generated. 
E) (1) protect the firm selling the trademarked product and (2) protect the consumer buying the product. 
A) (1) protect the investment of energy, time, and money that the owner of a trademark has invested in the development of the product and (2) guarantee the owner of the trademark complete rights to his or her work for the duration of the owner's lifetime. 
B) (1) protect the inventor's individual rights and (2) provide the company with the maximum profits possible. 
C) protect the rights of the inventor both here and abroad. 
D) (1) protect the public so they will get the product it wants and asks for and (2) protect the government so it will be able to collect its fair share of taxes from the revenues generated. 
E) (1) protect the firm selling the trademarked product and (2) protect the consumer buying the product.

Question 7

One reason some people don't like to buy clothing from Internet retailers is the inability to know if the clothes will fit. ImageTwin has developed a scanning system that obtains the measurements of individuals, which is then fed into a database. When you want to buy something at LandsEnd.com, you can see a 3-D image of what the item should look like on your body. This is an example of the __________ force in the marketing environment.

Accepted Answer

A) economic 
B) technological 
C) sociocultural 
D) competitive 
E) marketing mix 
A) economic 
B) technological 
C) sociocultural 
D) competitive 
E) marketing mix

Question 8

The __________ can require a company to spend money on corrective advertising to rectify previous misleading ads.

Accepted Answer

A) Food and Drug Administration 
B) U.S. Department of Justice 
C) Federal Trade Commission 
D) Better Business Bureau 
E) American Marketing Association 
A) Food and Drug Administration 
B) U.S. Department of Justice 
C) Federal Trade Commission 
D) Better Business Bureau 
E) American Marketing Association

Question 9

During the holiday shopping season, many catalog retailers offer buyers price reductions, coupons, two-for-one deals, and/or free delivery. This is because these catalog retailers operate in __________ environment.

Accepted Answer

A) a pure competition 
B) an oligopoly 
C) a monopolistic competition 
D) a monopoly 
E) a marginal competition 
A) a pure competition 
B) an oligopoly 
C) a monopolistic competition 
D) a monopoly 
E) a marginal competition

Question 10

The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as

Accepted Answer

A) product group profiling. 
B) demographics. 
C) behavioral analysis. 
D) psychographics. 
E) statistical analysis. 
A) product group profiling. 
B) demographics. 
C) behavioral analysis. 
D) psychographics. 
E) statistical analysis.

Question 11

The entertainment industry in the United States is dominated by Viacom, Disney, and Time Warner. In terms of the form of competition, this industry is an example of

Accepted Answer

A) a monopoly. 
B) a mega monopoly. 
C) a pure competition. 
D) an oligopoly. 
E) a monopolistic competition. 
A) a monopoly. 
B) a mega monopoly. 
C) a pure competition. 
D) an oligopoly. 
E) a monopolistic competition.

Question 12

In marketing, the form of competition that occurs when only one firm sells the product is referred to as

Accepted Answer

A) pure competition. 
B) a megopoly. 
C) an oligopoly. 
D) monopolistic competition. 
E) pure monopoly. 
A) pure competition. 
B) a megopoly. 
C) an oligopoly. 
D) monopolistic competition. 
E) pure monopoly.

Question 13

The population explosion has occurred

Accepted Answer

A) primarily in the developing countries of Latin America, Asia, and Africa. 
B) evenly throughout the world. 
C) primarily in the United States due to high birthrates and immigration. 
D) primarily in the countries of the European Union due to high birthrates and immigration. 
E) primarily in developed countries due to better economic, infrastructure, and health care conditions. 
A) primarily in the developing countries of Latin America, Asia, and Africa. 
B) evenly throughout the world. 
C) primarily in the United States due to high birthrates and immigration. 
D) primarily in the countries of the European Union due to high birthrates and immigration. 
E) primarily in developed countries due to better economic, infrastructure, and health care conditions.

Question 14

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce, but it does not

Accepted Answer

A) allow a trademark to be used for more than 83 years. 
B) provide reciprocity with foreign firms allowing their trademarks to be honored here. 
C) prevent other firms from obtaining similar trademarks for significant improvements on the original product. 
D) guarantee protection under the Trademark Law Revision Act. 
E) confer ownership. 
A) allow a trademark to be used for more than 83 years. 
B) provide reciprocity with foreign firms allowing their trademarks to be honored here. 
C) prevent other firms from obtaining similar trademarks for significant improvements on the original product. 
D) guarantee protection under the Trademark Law Revision Act. 
E) confer ownership.

Question 15

The change in the growth of the world's population is called the

Accepted Answer

A) population contraction. 
B) population inversion. 
C) population migration. 
D) population explosion. 
E) population eruption. 
A) population contraction. 
B) population inversion. 
C) population migration. 
D) population explosion. 
E) population eruption.

Question 16

The Lanham Act (1946)

Accepted Answer

A) prevents someone from using a trademark on a noncompeting product. 
B) protects the consumer from product defects. 
C) provides for registration of a company's trademarks. 
D) allows a company to secure rights to a name before its actual use. 
E) facilitates the protection of U.S. trademark rights throughout the world. 
A) prevents someone from using a trademark on a noncompeting product. 
B) protects the consumer from product defects. 
C) provides for registration of a company's trademarks. 
D) allows a company to secure rights to a name before its actual use. 
E) facilitates the protection of U.S. trademark rights throughout the world.

Question 17

Buying a book at www.amazon.com to give as a birthday present is an example of __________ transaction.

Accepted Answer

A) an i-market 
B) an intranet 
C) an electronic commerce 
D) an extranet 
E) a marketplace 
A) an i-market 
B) an intranet 
C) an electronic commerce 
D) an extranet 
E) a marketplace

Question 18

The purpose of the __________ is to forbid certain actions that are likely to lessen competition, although no actual harm has yet occurred.

Accepted Answer

A) Federal Trade Commission Act 
B) Lanham Act 
C) Clayton Act 
D) Sherman Antitrust Act 
E) Robinson-Patman Act 
A) Federal Trade Commission Act 
B) Lanham Act 
C) Clayton Act 
D) Sherman Antitrust Act 
E) Robinson-Patman Act

Question 19

Which one of the following is a value that would be commonly held in the United States today?

Accepted Answer

A) individualism 
B) tradition 
C) group welfare 
D) nostalgia 
E) acceptance of birthright 
A) individualism 
B) tradition 
C) group welfare 
D) nostalgia 
E) acceptance of birthright

Question 20

Generation Y is defined as the generation of children born

Accepted Answer

A) between WWI and WWII. 
B) between 1946 and 1964. 
C) between 1965 and 1976. 
D) between 1977 and 1994. 
E) since the millennium. 
A) between WWI and WWII. 
B) between 1946 and 1964. 
C) between 1965 and 1976. 
D) between 1977 and 1994. 
E) since the millennium.

Exam 3: Scanning the Marketing Environment

Increases in discretionary income can occur as a result of all of the following except

Any activity that uses electronic communication in the inventory, promotion, distribution, purchase, and exchange of products and services is referred to as

In 1970, the typical U.S. household earned about $8,700. In 2013, the typical U.S. household earned about $51,939. If adjusted for inflation, the gross income of the typical U.S. household in 2013 relative to 1970 has

The Better Business Bureau (BBB) tries to use __________ to get its members to comply with its standards of business conduct.

The purpose of __________ is to give the author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.

The two major purposes for any trademark statute are to

The __________ can require a company to spend money on corrective advertising to rectify previous misleading ads.

During the holiday shopping season, many catalog retailers offer buyers price reductions, coupons, two-for-one deals, and/or free delivery. This is because these catalog retailers operate in __________ environment.

The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as

The entertainment industry in the United States is dominated by Viacom, Disney, and Time Warner. In terms of the form of competition, this industry is an example of

In marketing, the form of competition that occurs when only one firm sells the product is referred to as

The population explosion has occurred

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce, but it does not

The change in the growth of the world's population is called the

The Lanham Act (1946)

Buying a book at www.amazon.com to give as a birthday present is an example of __________ transaction.

The purpose of the __________ is to forbid certain actions that are likely to lessen competition, although no actual harm has yet occurred.

Which one of the following is a value that would be commonly held in the United States today?

Generation Y is defined as the generation of children born

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Developing New Products and Services

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

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