Question 1

The purpose of copyright law is to

Accepted Answer

A) provide incentives for increased competition. 
B) give inventors of new and novel products the right to exclude others from making, using, or selling products that infringe the patented invention. 
C) level the playing field between inventors who work for large corporations and those who work on their own. 
D) guarantee the quality and safety of any product produced or distributed in the United States. 
E) give an author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work. 
A) provide incentives for increased competition. 
B) give inventors of new and novel products the right to exclude others from making, using, or selling products that infringe the patented invention. 
C) level the playing field between inventors who work for large corporations and those who work on their own. 
D) guarantee the quality and safety of any product produced or distributed in the United States. 
E) give an author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.

Question 2

Demographics refer to

Accepted Answer

A) the description of a population according to its values or cultural beliefs. 
B) an objective measurement of a person's likelihood to purchase a product or service. 
C) the psychological profile of prospective consumers. 
D) the density of a population in a geographic area. 
E) the description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation. 
A) the description of a population according to its values or cultural beliefs. 
B) an objective measurement of a person's likelihood to purchase a product or service. 
C) the psychological profile of prospective consumers. 
D) the density of a population in a geographic area. 
E) the description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.

Question 3

Each year, the U.S. Army shoots an estimated 200 million rounds of lead bullets at target practice areas across the United States. Pentagon officials, in response to environmentalists' concerns over lead poisoning in the soil, have invested over $12 million to develop an environmentally safe tungsten bullet. This is an example of one of the outcomes of

Accepted Answer

A) marketing ethics. 
B) consumerism. 
C) cause marketing. 
D) self-regulation. 
E) Naderism. 
A) marketing ethics. 
B) consumerism. 
C) cause marketing. 
D) self-regulation. 
E) Naderism.

Question 4

The purpose of environmental scanning is to

Accepted Answer

A) only identify trends in the marketplace. 
B) only interpret trends in the marketplace. 
C) only forecast trends in the marketplace. 
D) identify, interpret, and forecast trends in the marketplace. 
E) only identify and interpret trends in the marketplace. 
A) only identify trends in the marketplace. 
B) only interpret trends in the marketplace. 
C) only forecast trends in the marketplace. 
D) identify, interpret, and forecast trends in the marketplace. 
E) only identify and interpret trends in the marketplace.

Question 5

Which of the following is an action the Federal Trade Commission (FTC) can take to stop a company from continuing an unfair trade practice?

Accepted Answer

A) corrective advertising 
B) a cease and desist order 
C) a private ruling 
D) a consent degree 
E) a stay 
A) corrective advertising 
B) a cease and desist order 
C) a private ruling 
D) a consent degree 
E) a stay

Question 6

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as

Accepted Answer

A) substitute firms. 
B) target markets. 
C) complementary firms. 
D) cross product marketers. 
E) competition. 
A) substitute firms. 
B) target markets. 
C) complementary firms. 
D) cross product marketers. 
E) competition.

Question 7

Which of the following statements regarding environmental scanning is the most accurate?

Accepted Answer

A) Environmental scanning changes the marketing environment. 
B) Environmental scanning identifies and interprets potential trends. 
C) Environmental scanning should be done at least every five years. 
D) Environmental scanning focuses primarily on ecological factors. 
E) There is too much information generated from environmental scanning to make it viable for small firms. 
A) Environmental scanning changes the marketing environment. 
B) Environmental scanning identifies and interprets potential trends. 
C) Environmental scanning should be done at least every five years. 
D) Environmental scanning focuses primarily on ecological factors. 
E) There is too much information generated from environmental scanning to make it viable for small firms.

Question 8

According to the textbook, __________ has developed technology that uses speech recognition to listen to your phone calls and pull up search data related to your conversations.

Accepted Answer

A) Google 
B) PrintingStore 
C) MindMeld 
D) Facebook 
E) FlexBall 
A) Google 
B) PrintingStore 
C) MindMeld 
D) Facebook 
E) FlexBall

Question 9

An Arizona cardiac surgery practice agreed to pay the U.S. Department of Health and Human Services a $100,000 settlement following an investigation of potential violations of the Health Insurance Portability and Accountability Act (HIPAA) Privacy and Security Rules. The practice posted clinical and surgical appointments for its patients on an Internet-based calendar that was publicly accessible, which drew complaints for failing to protect health information of consumers. HIPAA rules are an example of __________ forces in the marketing environment.

Accepted Answer

A) economic 
B) ecological 
C) technological 
D) social 
E) regulatory 
A) economic 
B) ecological 
C) technological 
D) social 
E) regulatory

Question 10

The form of competition in which there are many sellers and they each have a similar product is referred to as

Accepted Answer

A) pure competition. 
B) singular competition. 
C) an oligopoly. 
D) monopolistic competition. 
E) a monopoly. 
A) pure competition. 
B) singular competition. 
C) an oligopoly. 
D) monopolistic competition. 
E) a monopoly.

Question 11

Which of the following demographic trends has significant implications to global marketers?

Accepted Answer

A) the declining populations in Latin American countries 
B) the size of the markets in India and China 
C) the tripling of the population of consumers under 40 years old 
D) the decreasing interest in entrepreneurship in developing countries 
E) the lack of savings of elderly populations in developed countries 
A) the declining populations in Latin American countries 
B) the size of the markets in India and China 
C) the tripling of the population of consumers under 40 years old 
D) the decreasing interest in entrepreneurship in developing countries 
E) the lack of savings of elderly populations in developed countries

Question 12

More is a publication designed to appeal to women aged 40 and over. Demand for such magazines is an example of how changing __________ characteristics impact the marketing environment.

Accepted Answer

A) cultural 
B) behavioral 
C) psychographic 
D) occupational 
E) demographic 
A) cultural 
B) behavioral 
C) psychographic 
D) occupational 
E) demographic

Question 13

A firm conducting an environmental scan of the marketplace might uncover key __________ such as the growing popularity of video bloggers and the increasing mobility and connectivity of consumers.

Accepted Answer

A) profits 
B) responsibilities 
C) idealisms 
D) codes 
E) trends 
A) profits 
B) responsibilities 
C) idealisms 
D) codes 
E) trends

Question 14

If taxes rise at a faster rate than incomes, consumers will

Accepted Answer

A) have less disposable income and try to economize. 
B) feel more confident in the government and therefore spend more money. 
C) use cash for purchases such as a vacation. 
D) recognize that it is the perfect opportunity to buy a car or other expensive products on credit. 
E) react by voting for all incumbent members of Congress. 
A) have less disposable income and try to economize. 
B) feel more confident in the government and therefore spend more money. 
C) use cash for purchases such as a vacation. 
D) recognize that it is the perfect opportunity to buy a car or other expensive products on credit. 
E) react by voting for all incumbent members of Congress.

Question 15

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Accepted Answer

The baby boom cohort is followed by Gene

Question 16

Approximately what percentage of U.S. households has an annual income between $25,000 and $99,999?

Accepted Answer

A) 13 
B) 28 
C) 37 
D) 42 
E) 54 
A) 13 
B) 28 
C) 37 
D) 42 
E) 54

Question 17

Small businesses employ __________ of all private-sector employees.

Accepted Answer

A) one-quarter 
B) one-third 
C) 48 percent 
D) three-quarters 
E) nearly all 
A) one-quarter 
B) one-third 
C) 48 percent 
D) three-quarters 
E) nearly all

Question 18

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different

Accepted Answer

A) races or ethnic groups. 
B) nations. 
C) religions. 
D) generational cohorts. 
E) genders. 
A) races or ethnic groups. 
B) nations. 
C) religions. 
D) generational cohorts. 
E) genders.

Question 19

The money that remains after paying for taxes and necessities is referred to as

Accepted Answer

A) net income. 
B) discretionary income. 
C) disposable income. 
D) household income. 
E) gross income. 
A) net income. 
B) discretionary income. 
C) disposable income. 
D) household income. 
E) gross income.

Question 20

The recent large decline in __________ has caused consumers to adjust their spending in other categories.

Accepted Answer

A) automobile prices 
B) gasoline prices 
C) interest rates 
D) consumer confidence 
E) property values 
A) automobile prices 
B) gasoline prices 
C) interest rates 
D) consumer confidence 
E) property values

Exam 3: Scanning the Marketing Environment

The purpose of copyright law is to

Demographics refer to

The purpose of environmental scanning is to

Which of the following is an action the Federal Trade Commission (FTC) can take to stop a company from continuing an unfair trade practice?

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as

Which of the following statements regarding environmental scanning is the most accurate?

According to the textbook, __________ has developed technology that uses speech recognition to listen to your phone calls and pull up search data related to your conversations.

The form of competition in which there are many sellers and they each have a similar product is referred to as

Which of the following demographic trends has significant implications to global marketers?

More is a publication designed to appeal to women aged 40 and over. Demand for such magazines is an example of how changing __________ characteristics impact the marketing environment.

A firm conducting an environmental scan of the marketplace might uncover key __________ such as the growing popularity of video bloggers and the increasing mobility and connectivity of consumers.

If taxes rise at a faster rate than incomes, consumers will

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Approximately what percentage of U.S. households has an annual income between $25,000 and $99,999?

Small businesses employ __________ of all private-sector employees.

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different

The money that remains after paying for taxes and necessities is referred to as

The recent large decline in __________ has caused consumers to adjust their spending in other categories.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Developing New Products and Services

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

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