Exam 3: Scanning the Marketing Environment

F. Hoffman-LaRoche Ltd. and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the United States. This is an example of how __________ forces affect the marketing environment.

Facebook has approximately what fraction of the world's population as customers?

The first major federal legislation passed to encourage competition in the United States was the

Younger members of Generation Y are idealistic and eager to get started as a force for good. One way they hope to achieve their goal is through

Which of these laws came about as a response to the 1960s grassroots movement known as consumerism?

All of the following are time periods that the U.S. economy experienced a period of recession except

The use of coupons is a frequently used marketing tactic for which form of competition?

The Sierra Club is the oldest continuously operating environmental organization. By 2001, its growth had plateaued. To rekindle interest in the organization, its members elected a new 23-year-old president who promised to use MTV artists to create public service announcements about the organization targeting his generational cohort, who are members of

The name given to the generational cohort who are described as self-reliant, supportive of racial and ethnic diversity, and better educated than previous generations is

Identify the five environmental forces that affect an organization, and explain using the coffee industry as an example. What might you predict would be the future of the coffee industry.

The first major federal legislation passed to forbid contracts, combinations, or conspiracies in restraint of trade in the United States was the

The generation of children born between 1977 and 1994 is sometimes referred to as

Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it will likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader. This is an example of __________ force impacting the marketing environment.

Americans born between 1977 and 1994 are referred to as

In __________ economy, the cost to produce and buy products and services escalates as prices increase.

The best-known self-regulatory group is the __________, which is a voluntary alliance of companies whose goal is to help maintain fair practices.

Environmental scanning refers to

The generational cohort known as __________ was born during the baby bust era when the number of children born each year was declining.

Self-regulation refers to

The social forces in the environment include the __________ of the population and its culture.