Exam 3: Scanning the Marketing Environment

Many consumers are committed to brands with a strong link to social action. An example of this would be

The popular cupcake chain Sprinkles, which launched in Southern California in 2005, recently settled a trademark infringement lawsuit against a Connecticut bakery that was calling itself Pink Sprinkles. The latter was forced to change its name to Pink Cupcake Shack because it was apparently violating provisions of the

Prudential, a financial planning firm, offers retirement plans and wealth management advice. These products are most likely targeted toward which generational cohort?

Coca-Cola has hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission. Why is Coca-Cola so rigorous in protecting its trademark?

Many firms now use e-mail and the Internet to promote their products instead of sending promotional literature to current and prospective customers through the mail. UPS and FedEx continue to grow, offering both overnight and ground package delivery services. As a result, the U.S. Postal Service (USPS) has lost millions of customers and billions in revenue. The USPS has challenges ahead in coping with ___________ forces in the marketplace.

The Electronic Signatures in Global and National Commerce Act makes digital signatures as valid as pen-and-ink signatures. This act created a demand for software and hardware that would collect, transmit, and receive digital signatures. This example indicates how __________ forces can work together in the marketing environment.

The economy is defined as

Small businesses make up the majority of the competitive landscape for most businesses. There are approximately __________ small businesses in the United States.

Value consciousness is defined as

Recently, the number of people who attended music concerts, plays, and other live entertainment increased because they had the __________ to enjoy these activities.

What actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business practices?

The Department of Labor monitors consumer expenditures through its annual

The Better Business Bureau

Many large consulting firms are beginning to sponsor "women-only" networking events. The purpose of these events is to offer an opportunity for women in management to network with other businesswomen, either as clients, mentors, or protégés. This is an example of which environmental force?

Which of the following is an action the Federal Trade Commission (FTC) can take to require a company to spend money to rectify previous misleading ads with revised information?

Studies of the __________ characteristics of the U.S. population suggest that it is becoming larger, older, and more diverse.

The __________ provides for registration of a company's trademark, such as the Nike swoosh.

A time of declining economic activity when businesses decrease production, unemployment rises, and many consumers have less money to spend is referred to as

Demographic characteristics that describe a population include all of the following except

The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as