Question 1

Baby boomers can be defined as the generation born

Accepted Answer

A) between 1918 and 1945. 
B) between 1946 and 1964. 
C) between 1965 and 1976. 
D) between 1977 and 1994. 
E) since 1995. 
A) between 1918 and 1945. 
B) between 1946 and 1964. 
C) between 1965 and 1976. 
D) between 1977 and 1994. 
E) since 1995.

Question 2

How would the following environmental trends influence the success of a manufacturer of high-definition televisions (HDTVs): (1) growing number of older Americans; (2) population shifts to remote suburbs and small towns; (3) increase in per capita income and standard of living; and (4) increased use of various types of communication technology?

Accepted Answer

All four trends are relevant to growing

Question 3

The generation of children born between 1946 and 1964 is referred to as

Accepted Answer

A) baby busters. 
B) millennials. 
C) Generation Y. 
D) baby boomers. 
E) Generation X. 
A) baby busters. 
B) millennials. 
C) Generation Y. 
D) baby boomers. 
E) Generation X.

Question 4

Generation X

Accepted Answer

A) is the least healthy generation since the 1940s. 
B) accounts for the largest amount of consumer spending. 
C) is the largest segment of business travelers. 
D) is interested in distinctive, memorable, and personal experiences. 
E) includes younger members known as millennials. 
A) is the least healthy generation since the 1940s. 
B) accounts for the largest amount of consumer spending. 
C) is the largest segment of business travelers. 
D) is interested in distinctive, memorable, and personal experiences. 
E) includes younger members known as millennials.

Question 5

Which of the following statements regarding social forces is most accurate?

Accepted Answer

A) Social forces can have a dramatic impact on marketing strategy. 
B) As a social force, consumer incomes have more impact on marketing strategy than demographics. 
C) Social forces within an organization motivate employees to improve their productivity. 
D) Social forces determine all of the other environmental forces that affect an organization. 
E) Of all the environmental forces, social forces are the easiest for a marketer to manipulate. 
A) Social forces can have a dramatic impact on marketing strategy. 
B) As a social force, consumer incomes have more impact on marketing strategy than demographics. 
C) Social forces within an organization motivate employees to improve their productivity. 
D) Social forces determine all of the other environmental forces that affect an organization. 
E) Of all the environmental forces, social forces are the easiest for a marketer to manipulate.

Question 6

During a recessionary period, which of the following economic behavior would be expected?

Accepted Answer

A) Consumer spending would increase. 
B) The use of credit would decline. 
C) Taxes would increase nationally. 
D) Property values would jump dramatically. 
E) Consumers would use the majority of their discretionary income on entertainment. 
A) Consumer spending would increase. 
B) The use of credit would decline. 
C) Taxes would increase nationally. 
D) Property values would jump dramatically. 
E) Consumers would use the majority of their discretionary income on entertainment.

Question 7

The __________ provides for registration of a company's trademark.

Accepted Answer

A) Patent Act 
B) Clayton Act 
C) Sherman Antitrust Act 
D) Lanham Act 
E) The FTC Act 
A) Patent Act 
B) Clayton Act 
C) Sherman Antitrust Act 
D) Lanham Act 
E) The FTC Act

Question 8

A blended family is

Accepted Answer

A) the result of the decline in divorce in recent years. 
B) a household with unmarried partners. 
C) a typical outcome of increased cohabitation. 
D) a family formed by merging two previously separated units into a single household. 
E) households formed with unrelated individuals. 
A) the result of the decline in divorce in recent years. 
B) a household with unmarried partners. 
C) a typical outcome of increased cohabitation. 
D) a family formed by merging two previously separated units into a single household. 
E) households formed with unrelated individuals.

Question 9

The purpose of patent law is to

Accepted Answer

A) provide incentives for increased competition and lower prices by limiting the granting of patents. 
B) give an author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work. 
C) give inventors of new and novel products the right to exclude others from making, using, or selling products that infringe the patented invention. 
D) guarantee the quality and safety of any product produced or distributed in the United States. 
E) level the playing field between inventors who work for large corporations and those who work on their own. 
A) provide incentives for increased competition and lower prices by limiting the granting of patents. 
B) give an author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work. 
C) give inventors of new and novel products the right to exclude others from making, using, or selling products that infringe the patented invention. 
D) guarantee the quality and safety of any product produced or distributed in the United States. 
E) level the playing field between inventors who work for large corporations and those who work on their own.

Question 10

Advertising Age's Multicultural Agency of the Year, Alma creates advertising by "focusing the work on a deeper cultural knowledge, elevating the work beyond the clichés." For its clients, including Kraft and Revlon, Alma creates ads that are a part of programs incorporating

Accepted Answer

A) psychographic differences. 
B) population inputs. 
C) multicultural marketing. 
D) a value consciousness. 
E) macroeconomics. 
A) psychographic differences. 
B) population inputs. 
C) multicultural marketing. 
D) a value consciousness. 
E) macroeconomics.

Question 11

The set of environmental forces that consists of the demographic characteristics of the population and its culture is referred to as

Accepted Answer

A) social forces. 
B) economic forces. 
C) consumer forces. 
D) cultural forces. 
E) market forces. 
A) social forces. 
B) economic forces. 
C) consumer forces. 
D) cultural forces. 
E) market forces.

Question 12

The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is referred to as

Accepted Answer

A) Naderism. 
B) consumerism. 
C) green marketing. 
D) anti-corporate activism. 
E) cause marketing. 
A) Naderism. 
B) consumerism. 
C) green marketing. 
D) anti-corporate activism. 
E) cause marketing.

Question 13

To continue to grow, Best Buy's Geek Squad will need to continue to scan the environment and try new approaches to creating customer value. What are some of the key new approaches that Geek Squad could explore?

Accepted Answer

One possible new approach is to create n

Question 14

All of the following are commonly held values in the United States except

Accepted Answer

A) equality. 
B) action. 
C) belief in fate. 
D) continuous change. 
E) personal control. 
A) equality. 
B) action. 
C) belief in fate. 
D) continuous change. 
E) personal control.

Baby boomers can be defined as the generation born

The generation of children born between 1946 and 1964 is referred to as

Generation X

Which of the following statements regarding social forces is most accurate?

During a recessionary period, which of the following economic behavior would be expected?

The __________ provides for registration of a company's trademark.

A blended family is

The purpose of patent law is to

Advertising Age's Multicultural Agency of the Year, Alma creates advertising by "focusing the work on a deeper cultural knowledge, elevating the work beyond the clichés." For its clients, including Kraft and Revlon, Alma creates ads that are a part of programs incorporating

The set of environmental forces that consists of the demographic characteristics of the population and its culture is referred to as

The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is referred to as

To continue to grow, Best Buy's Geek Squad will need to continue to scan the environment and try new approaches to creating customer value. What are some of the key new approaches that Geek Squad could explore?

All of the following are commonly held values in the United States except

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Developing New Products and Services

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

Filters

Exam 3: Scanning the Marketing Environment

Baby boomers can be defined as the generation born

The generation of children born between 1946 and 1964 is referred to as

Generation X

Which of the following statements regarding social forces is most accurate?

During a recessionary period, which of the following economic behavior would be expected?

The __________ provides for registration of a company's trademark.

A blended family is

The purpose of patent law is to

Advertising Age's Multicultural Agency of the Year, Alma creates advertising by "focusing the work on a deeper cultural knowledge, elevating the work beyond the clichés." For its clients, including Kraft and Revlon, Alma creates ads that are a part of programs incorporating

The set of environmental forces that consists of the demographic characteristics of the population and its culture is referred to as

The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is referred to as

To continue to grow, Best Buy's Geek Squad will need to continue to scan the environment and try new approaches to creating customer value. What are some of the key new approaches that Geek Squad could explore?

All of the following are commonly held values in the United States except

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Developing New Products and Services

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

Filters