Question 1

Growing interest in hybrid vehicles reflects new consumer focus related to sustainability and the environment. This interest is an example of

Accepted Answer

A) changing values. 
B) changing population composition. 
C) changing demographics. 
D) changing regulatory forces. 
E) changing ethnic composition. 
A) changing values. 
B) changing population composition. 
C) changing demographics. 
D) changing regulatory forces. 
E) changing ethnic composition.

Question 2

Electronic commerce refers to

Accepted Answer

A) an information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digitized offerings. 
B) any activity that uses electronic communication in the inventory, promotion, distribution, purchase, and exchange of products and services. 
C) two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller. 
D) electronic storefronts that focus on converting an online browser into an online, catalog, or in-store buyer. 
E) electronic storefronts that advertise and promote a company's products and services and provide information on how items can be used and where they can be purchased. 
A) an information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digitized offerings. 
B) any activity that uses electronic communication in the inventory, promotion, distribution, purchase, and exchange of products and services. 
C) two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller. 
D) electronic storefronts that focus on converting an online browser into an online, catalog, or in-store buyer. 
E) electronic storefronts that advertise and promote a company's products and services and provide information on how items can be used and where they can be purchased.

Question 3

The federal government enacted the __________ to make it unlawful to discriminate in prices charged to different purchasers of the same product, where the effect may substantially lessen competition or help to create a monopoly.

Accepted Answer

A) Fair Trade Act 
B) Clayton Act 
C) Lanham Act 
D) Robinson-Patman Act 
E) Unfair Practices Act 
A) Fair Trade Act 
B) Clayton Act 
C) Lanham Act 
D) Robinson-Patman Act 
E) Unfair Practices Act

Question 4

Legislation that prohibits price-fixing is an example of __________ forces that affect the marketing environment.

Accepted Answer

A) economic 
B) ecological 
C) technological 
D) regulatory 
E) social 
A) economic 
B) ecological 
C) technological 
D) regulatory 
E) social

Question 5

In October 2015, Yahoo announced plans to expand its already substantial facilities in Quincy, Washington, a town that previously had a population of 3,500. Yahoo had joined others in building facilities in Quincy. Along with these developments, the residents of Quincy are getting more traffic lights, a strip mall, higher housing prices, and new jobs. This example best illustrates __________ change that will impact the people and businesses of Quincy.

Accepted Answer

A) a social 
B) a regulatory 
C) a competitive 
D) an economic 
E) a technological 
A) a social 
B) a regulatory 
C) a competitive 
D) an economic 
E) a technological

Question 6

Because there are few sellers, price competition among firms is not desirable for them in which form of competition?

Accepted Answer

A) pure competition 
B) cross-market competition 
C) a monopoly 
D) monopolistic competition 
E) an oligopoly 
A) pure competition 
B) cross-market competition 
C) a monopoly 
D) monopolistic competition 
E) an oligopoly

Question 7

With a proper environmental scan, changes in the demographic characteristics of the population and its values can have a dramatic impact on

Accepted Answer

A) the marketing concept era. 
B) marketing tactics. 
C) market share. 
D) marketing metrics. 
E) marketing strategy. 
A) the marketing concept era. 
B) marketing tactics. 
C) market share. 
D) marketing metrics. 
E) marketing strategy.

Question 8

Which of the following legislative actions created a government entity to monitor business practices and stop unfair ones such as misleading promotions?

Accepted Answer

A) Robinson-Patman Act 
B) Consumer Product Safety Act 
C) Lanham Act 
D) Federal Trade Commission Act 
E) Fair Packaging and Labeling Act 
A) Robinson-Patman Act 
B) Consumer Product Safety Act 
C) Lanham Act 
D) Federal Trade Commission Act 
E) Fair Packaging and Labeling Act

Question 9

One of the problems associated with self-regulation is

Accepted Answer

A) the lack of a written code of ethics by firms in the industry. 
B) the intrusive enforcement by the FTC. 
C) the opportunity corporate for espionage by competitors. 
D) the absence of an industry association with persuasive power. 
E) noncompliance by members. 
A) the lack of a written code of ethics by firms in the industry. 
B) the intrusive enforcement by the FTC. 
C) the opportunity corporate for espionage by competitors. 
D) the absence of an industry association with persuasive power. 
E) noncompliance by members.

Question 10

In 2008, Apple filed for and received approval from the U.S. Patent and Trademark Office to trademark the "App Store" name to describe a service that allows its iPhone and iPad customers to purchase and download applications, video games, and other software. Over the past few years, Apple has invested millions in advertising and publicity and customers have purchased millions of dollars of software from its "App Store." However, Amazon.com claims that Apple did not have exclusive rights to the name because other firms used it to describe their online storefronts where consumers can obtain software for smartphones and tablet devices. In March 2011, Apple filed a lawsuit against Amazon for violating its trademark. Why should Apple rigorously protect its "App Store" trademark?

Accepted Answer

A) Apple risks losing its status as a generic smartphone and tablet device manufacturer. 
B) In order to maintain the use of its widely recognizable trademark, Apple must prevent the name from becoming generic. 
C) The Robinson-Patman Act conferred ownership of the "App Store" name and other trademarked property to Apple and/or Microsoft. 
D) The government will file charges for trademark infringement only if Apple, the owner of the trademark, has documented proof of wrongdoing by Amazon. 
E) By protecting its trademark, Apple is protecting the entire smartphone and tablet device industries from indirect competition. 
A) Apple risks losing its status as a generic smartphone and tablet device manufacturer. 
B) In order to maintain the use of its widely recognizable trademark, Apple must prevent the name from becoming generic. 
C) The Robinson-Patman Act conferred ownership of the "App Store" name and other trademarked property to Apple and/or Microsoft. 
D) The government will file charges for trademark infringement only if Apple, the owner of the trademark, has documented proof of wrongdoing by Amazon. 
E) By protecting its trademark, Apple is protecting the entire smartphone and tablet device industries from indirect competition.

Question 11

Barriers to entry refer to

Accepted Answer

A) pure competition from many new firms. 
B) the likelihood of new entrants. 
C) monopolistic competition. 
D) business practices that make it difficult for new firms to enter the market. 
E) a megopoly. 
A) pure competition from many new firms. 
B) the likelihood of new entrants. 
C) monopolistic competition. 
D) business practices that make it difficult for new firms to enter the market. 
E) a megopoly.

Question 12

Some industries have opted for self-regulation of their members to ensure that each acts fairly. Discuss potential problems associated with self-regulation, and give an example of it.

Accepted Answer

An alternative to government control is

Question 13

The 50 million people born between 1965 and 1976, also called the __________, refers to Generation X.

Accepted Answer

A) Generation Y 
B) baby bust 
C) millennials 
D) baby boomers 
E) Generation Z 
A) Generation Y 
B) baby bust 
C) millennials 
D) baby boomers 
E) Generation Z

Question 14

The Child Protection Act (1966) and the Consumer Product Safety Act (1972) are examples of

Accepted Answer

A) pricing-related legislation. 
B) laws specifying product requirements. 
C) fair trade legislation. 
D) distribution-related legislation. 
E) requirement contracts. 
A) pricing-related legislation. 
B) laws specifying product requirements. 
C) fair trade legislation. 
D) distribution-related legislation. 
E) requirement contracts.

Question 15

Disposable income refers to

Accepted Answer

A) the money that remains before paying for taxes and necessities. 
B) the money deducted from a person's paycheck to pay for federal, state, and local taxes. 
C) the total amount of money made by a single individual during his or her lifetime. 
D) the money a consumer has left after paying taxes to use for necessities such as food, shelter, clothing, and transportation. 
E) the money that is spent for necessities or charitable causes that is exempt from taxation. 
A) the money that remains before paying for taxes and necessities. 
B) the money deducted from a person's paycheck to pay for federal, state, and local taxes. 
C) the total amount of money made by a single individual during his or her lifetime. 
D) the money a consumer has left after paying taxes to use for necessities such as food, shelter, clothing, and transportation. 
E) the money that is spent for necessities or charitable causes that is exempt from taxation.

Question 16

The College Board reports that since 2000, college tuition and fees have increased by 160 percent while the share of family income required to pay for tuition at public four-year colleges has risen from 5 percent in 2000 to 14 percent in 2015. This is an example of __________ condition.

Accepted Answer

A) a deflationary 
B) a recessionary 
C) a repressive 
D) an inflationary 
E) a depressive 
A) a deflationary 
B) a recessionary 
C) a repressive 
D) an inflationary 
E) a depressive

Question 17

The demographic characteristics of the population and its culture are referred to as

Accepted Answer

A) attitudinal forces. 
B) psychographic forces. 
C) social forces. 
D) cultural forces. 
E) market forces. 
A) attitudinal forces. 
B) psychographic forces. 
C) social forces. 
D) cultural forces. 
E) market forces.

Question 18

Projections show that the population is

Accepted Answer

A) growing in most developed countries. 
B) declining in most developing countries. 
C) decreasing in Africa. 
D) increasing in Asia. 
E) decreasing in Latin America. 
A) growing in most developed countries. 
B) declining in most developing countries. 
C) decreasing in Africa. 
D) increasing in Asia. 
E) decreasing in Latin America.

Question 19

The form of competition where just a few companies control the majority of industry sales is referred to as

Accepted Answer

A) pure competition. 
B) cross-market competition. 
C) an oligopoly. 
D) monopolistic competition. 
E) a monopoly. 
A) pure competition. 
B) cross-market competition. 
C) an oligopoly. 
D) monopolistic competition. 
E) a monopoly.

Question 20

Local newspaper readership has declined significantly in recent years. Not only are traditional newspapers losing subscribers, they are also losing advertisers. To combat these trends, many newspaper publishers now offer online versions of their printed newspapers. This is most likely a response to which environmental force?

Accepted Answer

A) economic, since few can afford a newspaper today 
B) competitive, resulting from new, smaller local newspapers that are flourishing 
C) technological, since high-speed printing presses have become more easy to use 
D) social, resulting from changing consumer preferences for information delivered online 
E) regulatory, since the government provides tax incentives for paper-based products 
A) economic, since few can afford a newspaper today 
B) competitive, resulting from new, smaller local newspapers that are flourishing 
C) technological, since high-speed printing presses have become more easy to use 
D) social, resulting from changing consumer preferences for information delivered online 
E) regulatory, since the government provides tax incentives for paper-based products

Exam 3: Scanning the Marketing Environment

Growing interest in hybrid vehicles reflects new consumer focus related to sustainability and the environment. This interest is an example of

Electronic commerce refers to

The federal government enacted the __________ to make it unlawful to discriminate in prices charged to different purchasers of the same product, where the effect may substantially lessen competition or help to create a monopoly.

Legislation that prohibits price-fixing is an example of __________ forces that affect the marketing environment.

Because there are few sellers, price competition among firms is not desirable for them in which form of competition?

With a proper environmental scan, changes in the demographic characteristics of the population and its values can have a dramatic impact on

Which of the following legislative actions created a government entity to monitor business practices and stop unfair ones such as misleading promotions?

One of the problems associated with self-regulation is

Barriers to entry refer to

Some industries have opted for self-regulation of their members to ensure that each acts fairly. Discuss potential problems associated with self-regulation, and give an example of it.

The 50 million people born between 1965 and 1976, also called the __________, refers to Generation X.

The Child Protection Act (1966) and the Consumer Product Safety Act (1972) are examples of

Disposable income refers to

The College Board reports that since 2000, college tuition and fees have increased by 160 percent while the share of family income required to pay for tuition at public four-year colleges has risen from 5 percent in 2000 to 14 percent in 2015. This is an example of __________ condition.

The demographic characteristics of the population and its culture are referred to as

Projections show that the population is

The form of competition where just a few companies control the majority of industry sales is referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Developing New Products and Services

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

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