Exam 3: Scanning the Marketing Environment

It had been the Campbell Soup Co.'s practice to insert clear glass marbles into the bottom of soup containers used in print advertisements to bring some of the soup's ingredients (e.g., noodles or chicken) to the surface, thus misrepresenting the amount of solid ingredients in the soup. Which agency would monitor such a practice?

Oral-B toothbrushes now connect to your smartphone to provide real-time feedback on your brushing. This is an example of how __________ forces help improve or replace existing products and companies.

Members of Generation Y are most likely to influence

All of the following statements are true except

Technological advances are difficult to predict. One great advance can replace or substitute for existing products in a relatively short period. Tablets and smartphones with wireless connectivity are most likely to replace or substitute for

In many geographic areas, there is only a single provider for gas and electric service for businesses and consumers. However, the government regulates that firm to ensure price protection for the buyer. This is an example of

Generation Y is sometimes referred to as

Which of the following laws has the purpose of protecting competition?

Environmental trends arise from all of the following forces except

Describe the three generational cohorts that are of interest to marketers today.

Recent data on consumer expenditures indicate that the savings rate of U.S. consumers has

Boeing, Northrup Grumman, and Lockheed Martin control the vast majority of the U.S. defense contractor industry. In terms of the form of competition, this industry is an example of

For millennials, "positive business" involvement means

Income used to buy luxury items such as a Cunard cruise is referred to as

Most specifically, if a consumer's __________ increases, he or she is able to take advantage of the luxurious vacation travel opportunities offered on the Queen Mary 2, a cruise liner operated by Cunard.

__________ is the form of competition where distribution is the only element of the marketing mix that exerts much of an impact on the firm.

Small businesses account for __________ of the gross domestic product (GDP).

The U.S. Securities and Exchange Commission has designated just nine credit-rating agencies as nationally recognized statistical rating organizations, which include Moody's, Standard & Poor's, and Fitch Ratings. These agencies provide opinions on the creditworthiness of other entities and the financial obligations issued by them. Because so few companies can compete in it, the credit-rating industry would be considered

Cloud computing, such as Apple's iCloud, enables businesses and consumers to share data or use software applications directly from a remote server over the Internet or wirelessly rather than having that data file or program reside on a personal computer. This is an example of a __________ change in the marketing environment.

Generation X is defined as the generation of children born