Question 1

Corporate spying and reverse engineer are the same activity.

Accepted Answer

A) True 
 B)False

Question 2

The Madrid Protocol is an international treaty that allows a company to seek registration and protection in a number of countries by filing a single application.

Accepted Answer

A) True 
 B)False

Question 3

Which legal system utilizes statutes based on written words or a legal code?

Accepted Answer

A)  Common law 
B)  Civil law 
C)  Theocratic law 
D)  Parliamentary law 
E)  Custom law 
A)  Common law 
B)  Civil law 
C)  Theocratic law 
D)  Parliamentary law 
E)  Custom law

Question 4

Which argues that intellectual property protection constrains creativity and limits freedoms?

Accepted Answer

A)  Postmodernism 
B)  Economic development theory 
C)  Freedom of Information Act 
D)  Free culture movement 
E)  Anti-isolationism 
A)  Postmodernism 
B)  Economic development theory 
C)  Freedom of Information Act 
D)  Free culture movement 
E)  Anti-isolationism

Question 5

International marketers sometimes feel compelled to enforce stricter guidelines for their marketing campaigns than are required by the legal limits of the targeted country.

Accepted Answer

A) True 
 B)False

Question 6

Civil law utilizes statutes based on written words or a legal code.

Accepted Answer

A) True 
 B)False

Question 7

Changing any component of the marketing mix to better meet the needs of a local market is known as which of the following?

Accepted Answer

A)  Adaptation 
B)  Standardization 
C)  Global marketing 
D)  Individualized marketing 
E)  Regional marketing 
A)  Adaptation 
B)  Standardization 
C)  Global marketing 
D)  Individualized marketing 
E)  Regional marketing

Question 8

Legal systems based on religious writing practice theocratic law.

Accepted Answer

A) True 
 B)False

Question 9

The unauthorized use or reproduction of intellectual property that has been legally protected is intellectual property:

Accepted Answer

A)  Co-optation 
B)  Transfer 
C)  Violation 
D)  Piracy 
E)  Stealth 
A)  Co-optation 
B)  Transfer 
C)  Violation 
D)  Piracy 
E)  Stealth

Question 10

Discuss the four categories found in the Product and Communication Extension or Adaptions Model.Give an example of how a company can use each strategy when marketing a product internationally.

Accepted Answer

The Product and Communication Extension

Question 11

Copyrights,trademarks,and patents are:

Accepted Answer

A)  Intellectual property 
B)  Territorial property 
C)  Trade agreements 
D)  Forms of common law protection 
E)  Forms of theocratic law protection 
A)  Intellectual property 
B)  Territorial property 
C)  Trade agreements 
D)  Forms of common law protection 
E)  Forms of theocratic law protection

Question 12

The main methods employed to protect intellectual property include copyrights,trademarks,and patents.

Accepted Answer

A) True 
 B)False

Question 13

Which method of conflict resolution is a formal process in which both parties agree to abide by the decision of a third party?

Accepted Answer

A)  Jurisdiction 
B)  Conciliation 
C)  Litigation 
D)  Arbitration 
E)  Collectivism 
A)  Jurisdiction 
B)  Conciliation 
C)  Litigation 
D)  Arbitration 
E)  Collectivism

Question 14

Which category of consumers is the last to adopt or try a new product?

Accepted Answer

A)  Innovators 
B)  Early adopters 
C)  Early majority 
D)  Late majority 
E)  Laggards 
A)  Innovators 
B)  Early adopters 
C)  Early majority 
D)  Late majority 
E)  Laggards

Question 15

Which approach to standardization and adaptation suggests that marketers should do what is appropriate for each market regarding standardization and adaptation,often resulting in a combination of both strategies?

Accepted Answer

A)  Consumer based 
B)  Market based 
C)  Fulfillment 
D)  Contingency 
E)  Region based 
A)  Consumer based 
B)  Market based 
C)  Fulfillment 
D)  Contingency 
E)  Region based

Corporate spying and reverse engineer are the same activity.

The Madrid Protocol is an international treaty that allows a company to seek registration and protection in a number of countries by filing a single application.

Which legal system utilizes statutes based on written words or a legal code?

Which argues that intellectual property protection constrains creativity and limits freedoms?

International marketers sometimes feel compelled to enforce stricter guidelines for their marketing campaigns than are required by the legal limits of the targeted country.

Civil law utilizes statutes based on written words or a legal code.

Changing any component of the marketing mix to better meet the needs of a local market is known as which of the following?

Legal systems based on religious writing practice theocratic law.

The unauthorized use or reproduction of intellectual property that has been legally protected is intellectual property:

Discuss the four categories found in the Product and Communication Extension or Adaptions Model.Give an example of how a company can use each strategy when marketing a product internationally.

Copyrights,trademarks,and patents are:

The main methods employed to protect intellectual property include copyrights,trademarks,and patents.

Which method of conflict resolution is a formal process in which both parties agree to abide by the decision of a third party?

Which category of consumers is the last to adopt or try a new product?

Which approach to standardization and adaptation suggests that marketers should do what is appropriate for each market regarding standardization and adaptation,often resulting in a combination of both strategies?

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters

Exam 8: Market Research in the International Environment

Corporate spying and reverse engineer are the same activity.

The Madrid Protocol is an international treaty that allows a company to seek registration and protection in a number of countries by filing a single application.

Which legal system utilizes statutes based on written words or a legal code?

Which argues that intellectual property protection constrains creativity and limits freedoms?

International marketers sometimes feel compelled to enforce stricter guidelines for their marketing campaigns than are required by the legal limits of the targeted country.

Civil law utilizes statutes based on written words or a legal code.

Changing any component of the marketing mix to better meet the needs of a local market is known as which of the following?

Legal systems based on religious writing practice theocratic law.

The unauthorized use or reproduction of intellectual property that has been legally protected is intellectual property:

Discuss the four categories found in the Product and Communication Extension or Adaptions Model.Give an example of how a company can use each strategy when marketing a product internationally.

Copyrights,trademarks,and patents are:

The main methods employed to protect intellectual property include copyrights,trademarks,and patents.

Which method of conflict resolution is a formal process in which both parties agree to abide by the decision of a third party?

Which category of consumers is the last to adopt or try a new product?

Which approach to standardization and adaptation suggests that marketers should do what is appropriate for each market regarding standardization and adaptation,often resulting in a combination of both strategies?

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters