Question 1

Market potential represents the estimated demand for a company's brand.

Accepted Answer

A) True 
 B)False  False

Question 2

List the four requirements for a market segment to be considered viable for an international marketer.

Accepted Answer

For a market segment to be considered viable for an international marketer, it must meet four key requirements. These requirements ensure that the segment is worth targeting and that the marketer's efforts can be effective and profitable. The four requirements are:

1. **Measurability**: The market segment must be identifiable and its size quantifiable. This means that the international marketer should be able to gather data on the characteristics of the segment, such as demographic, psychographic, and behavioral attributes, and estimate the number of potential customers within it. Measurability allows marketers to assess the segment's potential and make informed decisions about resource allocation.

2. **Accessibility**: The segment must be reachable and serviceable. This means that there should be channels available to communicate with the segment and distribute products or services to it. Accessibility can be influenced by factors such as infrastructure, legal restrictions, and the presence of intermediaries. Without proper access, even a large and well-defined segment may not be viable.

3. **Substantiality**: The market segment should be large enough to be profitable. It must represent a sufficient number of consumers or a level of demand that justifies the investment needed to target it. A segment that is too small may not generate the sales volume required to cover the costs of marketing and distribution, especially when considering the complexities and expenses associated with international marketing.

4. **Actionability**: The segment must respond to marketing efforts in a way that can be leveraged for a competitive advantage. This means that the segment should have unique needs or preferences that the marketer can satisfy better than the competition. The marketer must be able to develop and implement effective marketing strategies and programs tailored to the segment's characteristics.

When these four requirements are met, an international marketer can consider the market segment as viable and potentially profitable to enter and compete in. Careful analysis and strategic planning are essential to successfully target and capitalize on such market segments in the international arena.

Question 3

Groups whose values set their members in opposition to the dominant culture are:

Accepted Answer

A)  Subgroups 
B)  Countercultures 
C)  Subcultures 
D)  Anti-establishment 
E)  Renegades 
A)  Subgroups 
B)  Countercultures 
C)  Subcultures 
D)  Anti-establishment 
E)  Renegades B

Question 4

The enacted parts and scripts that members of a society play and follow in everyday interactions are:

Accepted Answer

A)  Values 
B)  Norms 
C)  Folkways and mores 
D)  Roles and schemas 
E)  None of the above 
A)  Values 
B)  Norms 
C)  Folkways and mores 
D)  Roles and schemas 
E)  None of the above

Question 5

List the various ways to assess market potential in an international market.Why are these factors important for international marketing success?

Accepted Answer

There are several ways to assess market

Question 6

Dual channel marketing often results from:

Accepted Answer

A)  Governmental regulations 
B)  Economic development 
C)  Trade embargoes 
D)  Tariff restrictions 
E)  Trade negotiations 
A)  Governmental regulations 
B)  Economic development 
C)  Trade embargoes 
D)  Tariff restrictions 
E)  Trade negotiations

Question 7

Characterizing business-to-business segment by low-,medium-,and high-purchase groups is segmentation by:

Accepted Answer

A)  Dual channel marketing 
B)  Customer value 
C)  Benefit 
D)  Industry 
E)  Marketplace 
A)  Dual channel marketing 
B)  Customer value 
C)  Benefit 
D)  Industry 
E)  Marketplace

Question 8

Beef is avoided under which dietary law:

Accepted Answer

A)  Christian 
B)  Jewish 
C)  Hindu 
D)  Kashrut 
E)  Seventh-Day Adventist 
A)  Christian 
B)  Jewish 
C)  Hindu 
D)  Kashrut 
E)  Seventh-Day Adventist

Question 9

International consumer market segments may be based on:

Accepted Answer

A)  Age 
B)  Income 
C)  Education 
D)  Ethnicity 
E)  All of the above 
A)  Age 
B)  Income 
C)  Education 
D)  Ethnicity 
E)  All of the above

Question 10

Which type of consumer generally exhibits a tendency to avoid purchasing foreign-produced products?

Accepted Answer

A)  Risk averse 
B)  Ethnocentric 
C)  Egocentric 
D)  Nationalist 
E)  Patriotic 
A)  Risk averse 
B)  Ethnocentric 
C)  Egocentric 
D)  Nationalist 
E)  Patriotic

Question 11

A cultural exclusive is a custom or behavior pattern that is reserved exclusively for locals.

Accepted Answer

A) True 
 B)False

Question 12

Usage segmentation is based on how frequently groups use or purchase products or services.

Accepted Answer

A) True 
 B)False

Question 13

A market consists of people with wants and needs,money to spend,and the willingness to spend money on those wants and needs.

Accepted Answer

A) True 
 B)False

Question 14

Discuss the difference between global,glocal,and local consumers.How do they differ in their responsiveness to international marketing programs?

Accepted Answer

Global, glocal, and local consumers repr

Question 15

What are the various factors that influence the origins of culture? Provide examples.

Accepted Answer

The origins of culture are influenced by

Question 16

Which,when combined with the degree of income distribution as dictated by the economic system,dramatically affects the presence or absence of potential target markets?

Accepted Answer

A)  Tariffs 
B)  Embargoes 
C)  Per capita income 
D)  Disposable income 
E)  Materialism 
A)  Tariffs 
B)  Embargoes 
C)  Per capita income 
D)  Disposable income 
E)  Materialism

Question 17

Examination of values constitutes a common background for cultural research.

Accepted Answer

A) True 
 B)False

Question 18

Stimulation is an individual-level cultural value.

Accepted Answer

A) True 
 B)False

Question 19

Cultural electives relate to areas of behaviors or to customs that cultural aliens may wish to,but are not required to,conform to or participate.

Accepted Answer

A) True 
 B)False

Question 20

Shalom Schwartz's work reveals that values may be found in three types of human requirements.

Accepted Answer

A) True 
 B)False

Market potential represents the estimated demand for a company's brand.

List the four requirements for a market segment to be considered viable for an international marketer.

Groups whose values set their members in opposition to the dominant culture are:

The enacted parts and scripts that members of a society play and follow in everyday interactions are:

List the various ways to assess market potential in an international market.Why are these factors important for international marketing success?

Dual channel marketing often results from:

Characterizing business-to-business segment by low-,medium-,and high-purchase groups is segmentation by:

Beef is avoided under which dietary law:

International consumer market segments may be based on:

Which type of consumer generally exhibits a tendency to avoid purchasing foreign-produced products?

A cultural exclusive is a custom or behavior pattern that is reserved exclusively for locals.

Usage segmentation is based on how frequently groups use or purchase products or services.

A market consists of people with wants and needs,money to spend,and the willingness to spend money on those wants and needs.

Discuss the difference between global,glocal,and local consumers.How do they differ in their responsiveness to international marketing programs?

What are the various factors that influence the origins of culture? Provide examples.

Which,when combined with the degree of income distribution as dictated by the economic system,dramatically affects the presence or absence of potential target markets?

Examination of values constitutes a common background for cultural research.

Stimulation is an individual-level cultural value.

Cultural electives relate to areas of behaviors or to customs that cultural aliens may wish to,but are not required to,conform to or participate.

Shalom Schwartz's work reveals that values may be found in three types of human requirements.

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters

Exam 4: Country Selection and Entry Strategies

Market potential represents the estimated demand for a company's brand.

List the four requirements for a market segment to be considered viable for an international marketer.

Groups whose values set their members in opposition to the dominant culture are:

The enacted parts and scripts that members of a society play and follow in everyday interactions are:

List the various ways to assess market potential in an international market.Why are these factors important for international marketing success?

Dual channel marketing often results from:

Characterizing business-to-business segment by low-,medium-,and high-purchase groups is segmentation by:

Beef is avoided under which dietary law:

International consumer market segments may be based on:

Which type of consumer generally exhibits a tendency to avoid purchasing foreign-produced products?

A cultural exclusive is a custom or behavior pattern that is reserved exclusively for locals.

Usage segmentation is based on how frequently groups use or purchase products or services.

A market consists of people with wants and needs,money to spend,and the willingness to spend money on those wants and needs.

Discuss the difference between global,glocal,and local consumers.How do they differ in their responsiveness to international marketing programs?

What are the various factors that influence the origins of culture? Provide examples.

Which,when combined with the degree of income distribution as dictated by the economic system,dramatically affects the presence or absence of potential target markets?

Examination of values constitutes a common background for cultural research.

Stimulation is an individual-level cultural value.

Cultural electives relate to areas of behaviors or to customs that cultural aliens may wish to,but are not required to,conform to or participate.

Shalom Schwartz's work reveals that values may be found in three types of human requirements.

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters