Question 1

Hofstede's value dimensions of culture were developed in response to criticisms of Project GLOBE.

Accepted Answer

A) True 
 B)False

Question 2

Demographic segmentation is influenced largely by geographic differences that exist in a country.

Accepted Answer

A) True 
 B)False

Question 3

The STP approach includes segmentation,targeting,and positioning.

Accepted Answer

A) True 
 B)False

Question 4

For a market segment to be viable for an international marketing campaign,consumers in the segment should have a diverse set of needs.

Accepted Answer

A) True 
 B)False

Question 5

Strongly held concepts that are present in a cultural group are:

Accepted Answer

A)  Values 
B)  Norms 
C)  Folkways and mores 
D)  Roles and schemas 
E)  Paradigm 
A)  Values 
B)  Norms 
C)  Folkways and mores 
D)  Roles and schemas 
E)  Paradigm

Question 6

Groups whose values and related behaviors are distinct and set members off from the general or dominant culture are:

Accepted Answer

A)  Subgroups 
B)  Collectives 
C)  Subcultures 
D)  Anti-establishment 
E)  Renegades 
A)  Subgroups 
B)  Collectives 
C)  Subcultures 
D)  Anti-establishment 
E)  Renegades

Question 7

One of the primary challenges facing green marketers has been the inability to entice consumers to spend more money on environmentally safe products.

Accepted Answer

A) True 
 B)False

Question 8

Discuss the differences between cultural imperatives,cultural electives,and cultural exclusives.Include examples of each.In what ways are these relevant to international marketers?

Accepted Answer

Cultural imperatives, cultural electives

Question 9

When a company chooses benefit segmentation,the benefits that are promoted may vary greatly according to the targeted country.

Accepted Answer

A) True 
 B)False

Question 10

The primary goals of business segmentation are to provide better customer service and to group similar organizations into clusters to enhance international marketing efforts.

Accepted Answer

A) True 
 B)False

Question 11

Which is the opposite of cosmopolitanism?

Accepted Answer

A)  Selfishness 
B)  Egocentrism 
C)  Ethnocentrism 
D)  Nationalism 
E)  Patriotism 
A)  Selfishness 
B)  Egocentrism 
C)  Ethnocentrism 
D)  Nationalism 
E)  Patriotism

Question 12

Cultural imperatives are business customs that must be met if international business relationships are to be successful.

Accepted Answer

A) True 
 B)False

Question 13

Combining an analysis of topography with population characteristics represents which approach?

Accepted Answer

A)  Demographics 
B)  Geodemographics 
C)  Psychographics 
D)  Benefit segmentation 
E)  Usage segmentation 
A)  Demographics 
B)  Geodemographics 
C)  Psychographics 
D)  Benefit segmentation 
E)  Usage segmentation

Question 14

Consumers who view themselves as being a part of a large,global community rather than as merely maintaining an allegiance to the local culture are known as cosmopolitans.

Accepted Answer

A) True 
 B)False

Question 15

A counterculture is a group whose values set its members in opposition to the dominant culture.

Accepted Answer

A) True 
 B)False

Question 16

Ronen and Shenkar Clusters include all of the following except:

Accepted Answer

A)  Near Europe 
B)  Nordic 
C)  Germanic 
D)  Far Eastern 
E)  African 
A)  Near Europe 
B)  Nordic 
C)  Germanic 
D)  Far Eastern 
E)  African

Question 17

Methods of segmenting business markets include by industry,size,geographic location,product usage,and customer value.

Accepted Answer

A) True 
 B)False

Question 18

Topography is related to population density.

Accepted Answer

A) True 
 B)False

Question 19

Which is creating perceptions in the minds of consumers about the nature of a company,its brands,and its products and services?

Accepted Answer

A)  Segmentation 
B)  Targeting 
C)  Positioning 
D)  Promotion 
E)  Perceptual influence 
A)  Segmentation 
B)  Targeting 
C)  Positioning 
D)  Promotion 
E)  Perceptual influence

Question 20

Local consumers rarely buy or consume foreign products.

Accepted Answer

A) True 
 B)False

Hofstede's value dimensions of culture were developed in response to criticisms of Project GLOBE.

Demographic segmentation is influenced largely by geographic differences that exist in a country.

The STP approach includes segmentation,targeting,and positioning.

For a market segment to be viable for an international marketing campaign,consumers in the segment should have a diverse set of needs.

Strongly held concepts that are present in a cultural group are:

Groups whose values and related behaviors are distinct and set members off from the general or dominant culture are:

One of the primary challenges facing green marketers has been the inability to entice consumers to spend more money on environmentally safe products.

Discuss the differences between cultural imperatives,cultural electives,and cultural exclusives.Include examples of each.In what ways are these relevant to international marketers?

When a company chooses benefit segmentation,the benefits that are promoted may vary greatly according to the targeted country.

The primary goals of business segmentation are to provide better customer service and to group similar organizations into clusters to enhance international marketing efforts.

Which is the opposite of cosmopolitanism?

Cultural imperatives are business customs that must be met if international business relationships are to be successful.

Combining an analysis of topography with population characteristics represents which approach?

Consumers who view themselves as being a part of a large,global community rather than as merely maintaining an allegiance to the local culture are known as cosmopolitans.

A counterculture is a group whose values set its members in opposition to the dominant culture.

Ronen and Shenkar Clusters include all of the following except:

Methods of segmenting business markets include by industry,size,geographic location,product usage,and customer value.

Topography is related to population density.

Which is creating perceptions in the minds of consumers about the nature of a company,its brands,and its products and services?

Local consumers rarely buy or consume foreign products.

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters

Exam 4: Country Selection and Entry Strategies

Hofstede's value dimensions of culture were developed in response to criticisms of Project GLOBE.

Demographic segmentation is influenced largely by geographic differences that exist in a country.

The STP approach includes segmentation,targeting,and positioning.

For a market segment to be viable for an international marketing campaign,consumers in the segment should have a diverse set of needs.

Strongly held concepts that are present in a cultural group are:

Groups whose values and related behaviors are distinct and set members off from the general or dominant culture are:

One of the primary challenges facing green marketers has been the inability to entice consumers to spend more money on environmentally safe products.

Discuss the differences between cultural imperatives,cultural electives,and cultural exclusives.Include examples of each.In what ways are these relevant to international marketers?

When a company chooses benefit segmentation,the benefits that are promoted may vary greatly according to the targeted country.

The primary goals of business segmentation are to provide better customer service and to group similar organizations into clusters to enhance international marketing efforts.

Which is the opposite of cosmopolitanism?

Cultural imperatives are business customs that must be met if international business relationships are to be successful.

Combining an analysis of topography with population characteristics represents which approach?

Consumers who view themselves as being a part of a large,global community rather than as merely maintaining an allegiance to the local culture are known as cosmopolitans.

A counterculture is a group whose values set its members in opposition to the dominant culture.

Ronen and Shenkar Clusters include all of the following except:

Methods of segmenting business markets include by industry,size,geographic location,product usage,and customer value.

Topography is related to population density.

Which is creating perceptions in the minds of consumers about the nature of a company,its brands,and its products and services?

Local consumers rarely buy or consume foreign products.

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters