Question 1

Geographical factors do not influence the origins of culture.

Accepted Answer

A) True 
 B)False

Question 2

Cultures with people who have lower life expectancies are more inclined to exhibit:

Accepted Answer

A)  Short-term orientation 
B)  Masculinity-femininity 
C)  Materialism 
D)  Frugality 
E)  Assertiveness 
A)  Short-term orientation 
B)  Masculinity-femininity 
C)  Materialism 
D)  Frugality 
E)  Assertiveness

Question 3

The penetration rate for a product that sells 400,000 units,when the market potential is 20,000,000 units would be:

Accepted Answer

A)  .5% 
B)  1% 
C)  2% 
D)  5% 
E)  8% 
A)  .5% 
B)  1% 
C)  2% 
D)  5% 
E)  8%

Question 4

It is considered offensive in Japan to make prolonged eye contact,which is a:

Accepted Answer

A)  Cultural impediment 
B)  Cultural elective 
C)  Cultural imperative 
D)  Cultural exclusive 
E)  Cultural icon 
A)  Cultural impediment 
B)  Cultural elective 
C)  Cultural imperative 
D)  Cultural exclusive 
E)  Cultural icon

Question 5

The strongly held belief that one's culture is superior to others is:

Accepted Answer

A)  Selfishness 
B)  Egocentrism 
C)  Ethnocentrism 
D)  Nationalism 
E)  Patriotism 
A)  Selfishness 
B)  Egocentrism 
C)  Ethnocentrism 
D)  Nationalism 
E)  Patriotism

Question 6

Social rules that affect behaviors and actions are:

Accepted Answer

A)  Values 
B)  Norms 
C)  Folkways and mores 
D)  Roles and schemas 
E)  None of the above 
A)  Values 
B)  Norms 
C)  Folkways and mores 
D)  Roles and schemas 
E)  None of the above

Question 7

Which consists of the total sales of all brands sold in an area?

Accepted Answer

A)  Market demand 
B)  Market potential 
C)  Brand demand 
D)  Company demand 
E)  Industry demand 
A)  Market demand 
B)  Market potential 
C)  Brand demand 
D)  Company demand 
E)  Industry demand

Question 8

Which is the estimated demand for a company's brand?

Accepted Answer

A)  Market demand 
B)  Market potential 
C)  Industry demand 
D)  Market penetration 
E)  None of the above 
A)  Market demand 
B)  Market potential 
C)  Industry demand 
D)  Market penetration 
E)  None of the above

Question 9

Which coefficient measures the income inequality within a country?

Accepted Answer

A)  Gini 
B)  Alpha 
C)  Chi 
D)  Phi 
E)  Theta 
A)  Gini 
B)  Alpha 
C)  Chi 
D)  Phi 
E)  Theta

Question 10

Psychographics are influenced heavily by religious training,customs,and language.

Accepted Answer

A) True 
 B)False

Question 11

Market demand consists of the sales of all brands sold in an area or within a product industry.

Accepted Answer

A) True 
 B)False

Question 12

A subculture is a group whose values and related behaviors are distinct from the general or dominant culture.

Accepted Answer

A) True 
 B)False

Question 13

Identifying segments by health,automotive,financial,or clothing at the business-to-business level is segmentation by:

Accepted Answer

A)  Industry 
B)  Size 
C)  Economy 
D)  Benefit 
E)  Usage 
A)  Industry 
B)  Size 
C)  Economy 
D)  Benefit 
E)  Usage

Question 14

Cultures that lean toward formal,authoritarian leadership models are:

Accepted Answer

A)  Masculine 
B)  High power distance 
C)  Low power distance 
D)  Individualistic 
E)  Collectivist 
A)  Masculine 
B)  High power distance 
C)  Low power distance 
D)  Individualistic 
E)  Collectivist

Question 15

U.K.citizens may enter the Parliament building year-round,while foreigners may visit only on Saturdays,which is an example of a:

Accepted Answer

A)  Cultural impediment 
B)  Cultural elective 
C)  Cultural imperative 
D)  Cultural exclusive 
E)  Cultural regulation 
A)  Cultural impediment 
B)  Cultural elective 
C)  Cultural imperative 
D)  Cultural exclusive 
E)  Cultural regulation

Question 16

Concepts regarding beauty are:

Accepted Answer

A)  Aesthetics 
B)  Cultural values 
C)  Mores 
D)  Folkways 
E)  Traditions 
A)  Aesthetics 
B)  Cultural values 
C)  Mores 
D)  Folkways 
E)  Traditions

Question 17

Positioning is creating perceptions in the minds of consumers about the nature of a company,its brands,and its products and services.

Accepted Answer

A) True 
 B)False

Question 18

Describe the various factors that can be used to segment international consumer markets.Give examples of each factor and how they apply to international market segmentation.

Accepted Answer

Segmenting international consumer market

Question 19

When individuals who buy a particular brand at work have positive experiences and,as a result,purchase the same brand for personal use,it is a:

Accepted Answer

A)  Transitional sale 
B)  Duplicate sale 
C)  Form of churn 
D)  Spin-off sale 
E)  Replicate market 
A)  Transitional sale 
B)  Duplicate sale 
C)  Form of churn 
D)  Spin-off sale 
E)  Replicate market

Question 20

People with wants and needs,money to spend,and the willingness to spend money on those wants and needs constitute a:

Accepted Answer

A)  Group of consumers 
B)  Territory 
C)  Market 
D)  Region 
E)  Set of shoppers 
A)  Group of consumers 
B)  Territory 
C)  Market 
D)  Region 
E)  Set of shoppers

Geographical factors do not influence the origins of culture.

Cultures with people who have lower life expectancies are more inclined to exhibit:

The penetration rate for a product that sells 400,000 units,when the market potential is 20,000,000 units would be:

It is considered offensive in Japan to make prolonged eye contact,which is a:

The strongly held belief that one's culture is superior to others is:

Social rules that affect behaviors and actions are:

Which consists of the total sales of all brands sold in an area?

Which is the estimated demand for a company's brand?

Which coefficient measures the income inequality within a country?

Psychographics are influenced heavily by religious training,customs,and language.

Market demand consists of the sales of all brands sold in an area or within a product industry.

A subculture is a group whose values and related behaviors are distinct from the general or dominant culture.

Identifying segments by health,automotive,financial,or clothing at the business-to-business level is segmentation by:

Cultures that lean toward formal,authoritarian leadership models are:

U.K.citizens may enter the Parliament building year-round,while foreigners may visit only on Saturdays,which is an example of a:

Concepts regarding beauty are:

Positioning is creating perceptions in the minds of consumers about the nature of a company,its brands,and its products and services.

Describe the various factors that can be used to segment international consumer markets.Give examples of each factor and how they apply to international market segmentation.

When individuals who buy a particular brand at work have positive experiences and,as a result,purchase the same brand for personal use,it is a:

People with wants and needs,money to spend,and the willingness to spend money on those wants and needs constitute a:

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters

Exam 4: Country Selection and Entry Strategies

Geographical factors do not influence the origins of culture.

Cultures with people who have lower life expectancies are more inclined to exhibit:

The penetration rate for a product that sells 400,000 units,when the market potential is 20,000,000 units would be:

It is considered offensive in Japan to make prolonged eye contact,which is a:

The strongly held belief that one's culture is superior to others is:

Social rules that affect behaviors and actions are:

Which consists of the total sales of all brands sold in an area?

Which is the estimated demand for a company's brand?

Which coefficient measures the income inequality within a country?

Psychographics are influenced heavily by religious training,customs,and language.

Market demand consists of the sales of all brands sold in an area or within a product industry.

A subculture is a group whose values and related behaviors are distinct from the general or dominant culture.

Identifying segments by health,automotive,financial,or clothing at the business-to-business level is segmentation by:

Cultures that lean toward formal,authoritarian leadership models are:

U.K.citizens may enter the Parliament building year-round,while foreigners may visit only on Saturdays,which is an example of a:

Concepts regarding beauty are:

Positioning is creating perceptions in the minds of consumers about the nature of a company,its brands,and its products and services.

Describe the various factors that can be used to segment international consumer markets.Give examples of each factor and how they apply to international market segmentation.

When individuals who buy a particular brand at work have positive experiences and,as a result,purchase the same brand for personal use,it is a:

People with wants and needs,money to spend,and the willingness to spend money on those wants and needs constitute a:

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters