Question 1

Trade promotions are aimed at intermediaries.

Accepted Answer

A) True 
 B)False  True

Question 2

A payment that is made by an international marketer in order to secure shelf space in a store is referred to as which of the following?

Accepted Answer

A)  Bill-back fee 
B)  Shelving fee 
C)  Promotional fee 
D)  Slotting fee 
E)  Placement fee 
A)  Bill-back fee 
B)  Shelving fee 
C)  Promotional fee 
D)  Slotting fee 
E)  Placement fee D

Question 3

What type of manager now plays an important role in international marketing sales promotions?

Accepted Answer

A)  Search engine optimization 
B)  Search engine operator 
C)  Search engine mediator 
D)  Search engine facilitation 
E)  Search engine moderator 
A)  Search engine optimization 
B)  Search engine operator 
C)  Search engine mediator 
D)  Search engine facilitation 
E)  Search engine moderator A

Question 4

A stakeholder is a person or group with a vested interest in an organization's activities.

Accepted Answer

A) True 
 B)False

Question 5

Typically it is not important to set objectives for trade promotions,but rather to respond to competitive offers.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following involves reacting to negative events caused by a company's mistake,consumer grievances,or unjustified or false claims?

Accepted Answer

A)  Public relations 
B)  Damage control 
C)  Corporate communications 
D)  Marketing communications 
E)  Market-based promotions 
A)  Public relations 
B)  Damage control 
C)  Corporate communications 
D)  Marketing communications 
E)  Market-based promotions

Question 7

List and describe the various forms of international consumer promotions that are presented in the text.Discuss the various advantages and disadvantages of each form of consumer promotion.

Accepted Answer

There are several forms of international

Question 8

International retailers have gained in channel power in recent years.

Accepted Answer

A) True 
 B)False

Question 9

International mass media advertising budgets have gradually increased over the past decades.

Accepted Answer

A) True 
 B)False

Question 10

Cultural differences have little impact on international sales promotions.

Accepted Answer

A) True 
 B)False

Question 11

Types of coupons used in international sales promotions include all the following except:

Accepted Answer

A)  Print media 
B)  Direct mail 
C)  On package 
D)  Storefront 
E)  Response offer 
A)  Print media 
B)  Direct mail 
C)  On package 
D)  Storefront 
E)  Response offer

Question 12

Which of the following include coupons,sweepstakes,refunds and rebates,premiums,bonus packs,price-off programs,and samples?

Accepted Answer

A)  Sales promotions 
B)  Consumer promotions 
C)  Trade promotions 
D)  Channel promotions 
E)  Market-based promotions 
A)  Sales promotions 
B)  Consumer promotions 
C)  Trade promotions 
D)  Channel promotions 
E)  Market-based promotions

Question 13

Sweepstakes rely on a chance drawing of names,while contests rely on some type of consumer skill.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is not a common goal of consumer promotions in international marketing?

Accepted Answer

A)  Obtain trial usage of a product 
B)  Increase consumption of an existing brand 
C)  Build brand loyalty 
D)  Pre-empt competitive efforts 
E)  Reduce direct selling costs 
A)  Obtain trial usage of a product 
B)  Increase consumption of an existing brand 
C)  Build brand loyalty 
D)  Pre-empt competitive efforts 
E)  Reduce direct selling costs

Question 15

Which of the following consist of trade allowances,trade contests,trade shows,and point-of-purchase materials?

Accepted Answer

A)  Sales promotions 
B)  Consumer promotions 
C)  Trade promotions 
D)  Channel promotions 
E)  Market-based promotions 
A)  Sales promotions 
B)  Consumer promotions 
C)  Trade promotions 
D)  Channel promotions 
E)  Market-based promotions

Question 16

Discuss the various forms of international trade promotions that are presented in the text.What are some advantages of each type? What disadvantages can you think of?

Accepted Answer

The various forms of international trade

Question 17

International consumer promotions include all of the following except:

Accepted Answer

A)  Coupons 
B)  Premiums 
C)  Bonus packs 
D)  Contests and sweepstakes 
E)  Point-of-purchase displays 
A)  Coupons 
B)  Premiums 
C)  Bonus packs 
D)  Contests and sweepstakes 
E)  Point-of-purchase displays

Question 18

Which of the following are often considered to be trade promotions given that they assist retailers in selling a product?

Accepted Answer

A)  Coupons 
B)  Point-of-purchase materials 
C)  Rebates 
D)  Refunds 
E)  Market-based promotions 
A)  Coupons 
B)  Point-of-purchase materials 
C)  Rebates 
D)  Refunds 
E)  Market-based promotions

Question 19

International media audiences have become increasingly fragmented in recent years.

Accepted Answer

A) True 
 B)False

Question 20

Reactions to mobile couponing vary greatly by region or country.

Accepted Answer

A) True 
 B)False

Trade promotions are aimed at intermediaries.

A payment that is made by an international marketer in order to secure shelf space in a store is referred to as which of the following?

What type of manager now plays an important role in international marketing sales promotions?

A stakeholder is a person or group with a vested interest in an organization's activities.

Typically it is not important to set objectives for trade promotions,but rather to respond to competitive offers.

Which of the following involves reacting to negative events caused by a company's mistake,consumer grievances,or unjustified or false claims?

List and describe the various forms of international consumer promotions that are presented in the text.Discuss the various advantages and disadvantages of each form of consumer promotion.

International retailers have gained in channel power in recent years.

International mass media advertising budgets have gradually increased over the past decades.

Cultural differences have little impact on international sales promotions.

Types of coupons used in international sales promotions include all the following except:

Which of the following include coupons,sweepstakes,refunds and rebates,premiums,bonus packs,price-off programs,and samples?

Sweepstakes rely on a chance drawing of names,while contests rely on some type of consumer skill.

Which of the following is not a common goal of consumer promotions in international marketing?

Which of the following consist of trade allowances,trade contests,trade shows,and point-of-purchase materials?

Discuss the various forms of international trade promotions that are presented in the text.What are some advantages of each type? What disadvantages can you think of?

International consumer promotions include all of the following except:

Which of the following are often considered to be trade promotions given that they assist retailers in selling a product?

International media audiences have become increasingly fragmented in recent years.

Reactions to mobile couponing vary greatly by region or country.

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters

Exam 14: International Distribution: Exporting and Retailing

Trade promotions are aimed at intermediaries.

A payment that is made by an international marketer in order to secure shelf space in a store is referred to as which of the following?

What type of manager now plays an important role in international marketing sales promotions?

A stakeholder is a person or group with a vested interest in an organization's activities.

Typically it is not important to set objectives for trade promotions,but rather to respond to competitive offers.

Which of the following involves reacting to negative events caused by a company's mistake,consumer grievances,or unjustified or false claims?

List and describe the various forms of international consumer promotions that are presented in the text.Discuss the various advantages and disadvantages of each form of consumer promotion.

International retailers have gained in channel power in recent years.

International mass media advertising budgets have gradually increased over the past decades.

Cultural differences have little impact on international sales promotions.

Types of coupons used in international sales promotions include all the following except:

Which of the following include coupons,sweepstakes,refunds and rebates,premiums,bonus packs,price-off programs,and samples?

Sweepstakes rely on a chance drawing of names,while contests rely on some type of consumer skill.

Which of the following is not a common goal of consumer promotions in international marketing?

Which of the following consist of trade allowances,trade contests,trade shows,and point-of-purchase materials?

Discuss the various forms of international trade promotions that are presented in the text.What are some advantages of each type? What disadvantages can you think of?

International consumer promotions include all of the following except:

Which of the following are often considered to be trade promotions given that they assist retailers in selling a product?

International media audiences have become increasingly fragmented in recent years.

Reactions to mobile couponing vary greatly by region or country.

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters