Question 1

Sampling can be an effective method of increasing short-term sales.

Accepted Answer

A) True 
 B)False

Question 2

Price-off promotions reduce company revenues per sale.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following emphasizes the value of an outcome in a public relations campaign?

Accepted Answer

A)  Enhancement 
B)  Entitlement 
C)  Expansion 
D)  Extortion 
E)  Explaining 
A)  Enhancement 
B)  Entitlement 
C)  Expansion 
D)  Extortion 
E)  Explaining

Question 4

The most direct interaction with potential customers takes place with this promotion:

Accepted Answer

A)  Trade contests 
B)  Channel discounts 
C)  Slotting fees 
D)  Trade shows 
E)  Display allowances 
A)  Trade contests 
B)  Channel discounts 
C)  Slotting fees 
D)  Trade shows 
E)  Display allowances

Question 5

Cooperative advertising arrangements help to spread the risk of promotion between an international marketer and an intermediary.

Accepted Answer

A) True 
 B)False

Question 6

A price discount in the form of a printed or electronic certificate is a:

Accepted Answer

A)  Coupon 
B)  Premium 
C)  Bonus pack 
D)  Contest 
E)  Sweepstakes 
A)  Coupon 
B)  Premium 
C)  Bonus pack 
D)  Contest 
E)  Sweepstakes

Question 7

The most recent trend in couponing is the use of:

Accepted Answer

A)  Print media 
B)  Direct mail 
C)  On-package 
D)  Scanner delivered 
E)  Electronic delivered by mobile phone 
A)  Print media 
B)  Direct mail 
C)  On-package 
D)  Scanner delivered 
E)  Electronic delivered by mobile phone

Question 8

Slotting fees are associated with retailer-manufacturer relationships.

Accepted Answer

A) True 
 B)False

Question 9

Sagami Rubber Industries of Japan sponsors music events and helps create consumer awareness of various diseases,which is an example of:

Accepted Answer

A)  Cause-related marketing 
B)  Guerrilla marketing 
C)  Stealth marketing 
D)  Event marketing 
E)  Market-based promotions 
A)  Cause-related marketing 
B)  Guerrilla marketing 
C)  Stealth marketing 
D)  Event marketing 
E)  Market-based promotions

Question 10

Featuring an energy drink at a hip-hop concert is an example of event marketing.

Accepted Answer

A) True 
 B)False

Question 11

International consumer promotions include coupons,premiums,and trade shows.

Accepted Answer

A) True 
 B)False

Question 12

Large international beverage marketers including Pepsi and Coca-Cola utilize which kind of allowance for retailers that perform important marketing functions?

Accepted Answer

A)  Off invoice 
B)  Bill back 
C)  Display 
D)  Slotting 
E)  Market-based promotions 
A)  Off invoice 
B)  Bill back 
C)  Display 
D)  Slotting 
E)  Market-based promotions

Question 13

Which of the following incur the additional expense of providing extra merchandise at a standard price?

Accepted Answer

A)  Premiums 
B)  Bonus packs 
C)  Rebates 
D)  Loss leaders 
E)  Market-based promotions 
A)  Premiums 
B)  Bonus packs 
C)  Rebates 
D)  Loss leaders 
E)  Market-based promotions

Question 14

One objective of international consumer promotions is to pre-empt competitive actions.

Accepted Answer

A) True 
 B)False

Question 15

Reaching international consumers who do not have access to traditional media continues to be a problem for international marketers.

Accepted Answer

A) True 
 B)False

Question 16

Advertising clutter is not a significant problem in international markets.

Accepted Answer

A) True 
 B)False

Question 17

Consumer promotions are aimed at retail consumers.

Accepted Answer

A) True 
 B)False

Question 18

Training programs have been positively correlated with increased sales and productivity.

Accepted Answer

A) True 
 B)False

Question 19

International trade promotions are an important part of international marketing campaigns.

Accepted Answer

A) True 
 B)False

Question 20

When Samsung offers a price break to wholesalers who distribute a certain volume of products,it is which form of promotion?

Accepted Answer

A)  Off invoice 
B)  Bill back 
C)  Display 
D)  Slotting 
E)  Market-based promotions 
A)  Off invoice 
B)  Bill back 
C)  Display 
D)  Slotting 
E)  Market-based promotions

Sampling can be an effective method of increasing short-term sales.

Price-off promotions reduce company revenues per sale.

Which of the following emphasizes the value of an outcome in a public relations campaign?

The most direct interaction with potential customers takes place with this promotion:

Cooperative advertising arrangements help to spread the risk of promotion between an international marketer and an intermediary.

A price discount in the form of a printed or electronic certificate is a:

The most recent trend in couponing is the use of:

Slotting fees are associated with retailer-manufacturer relationships.

Sagami Rubber Industries of Japan sponsors music events and helps create consumer awareness of various diseases,which is an example of:

Featuring an energy drink at a hip-hop concert is an example of event marketing.

International consumer promotions include coupons,premiums,and trade shows.

Large international beverage marketers including Pepsi and Coca-Cola utilize which kind of allowance for retailers that perform important marketing functions?

Which of the following incur the additional expense of providing extra merchandise at a standard price?

One objective of international consumer promotions is to pre-empt competitive actions.

Reaching international consumers who do not have access to traditional media continues to be a problem for international marketers.

Advertising clutter is not a significant problem in international markets.

Consumer promotions are aimed at retail consumers.

Training programs have been positively correlated with increased sales and productivity.

International trade promotions are an important part of international marketing campaigns.

When Samsung offers a price break to wholesalers who distribute a certain volume of products,it is which form of promotion?

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters

Exam 14: International Distribution: Exporting and Retailing

Sampling can be an effective method of increasing short-term sales.

Price-off promotions reduce company revenues per sale.

Which of the following emphasizes the value of an outcome in a public relations campaign?

The most direct interaction with potential customers takes place with this promotion:

Cooperative advertising arrangements help to spread the risk of promotion between an international marketer and an intermediary.

A price discount in the form of a printed or electronic certificate is a:

The most recent trend in couponing is the use of:

Slotting fees are associated with retailer-manufacturer relationships.

Sagami Rubber Industries of Japan sponsors music events and helps create consumer awareness of various diseases,which is an example of:

Featuring an energy drink at a hip-hop concert is an example of event marketing.

International consumer promotions include coupons,premiums,and trade shows.

Large international beverage marketers including Pepsi and Coca-Cola utilize which kind of allowance for retailers that perform important marketing functions?

Which of the following incur the additional expense of providing extra merchandise at a standard price?

One objective of international consumer promotions is to pre-empt competitive actions.

Reaching international consumers who do not have access to traditional media continues to be a problem for international marketers.

Advertising clutter is not a significant problem in international markets.

Consumer promotions are aimed at retail consumers.

Training programs have been positively correlated with increased sales and productivity.

International trade promotions are an important part of international marketing campaigns.

When Samsung offers a price break to wholesalers who distribute a certain volume of products,it is which form of promotion?

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters