Exam 16: International Sales Promotions and Public Relations

The simplest type of organizational structure in international marketing is the matrix organization.

Which process involves managers developing the goals,strategies,and activities that will best position the firm for success in the international marketplace?

Metrics are performance measures for international marketing control.

Which of the following dictates the day-to-day entry-level activities that are crucial parts of successful international marketing programs?

Cultural crossvergence refers to the emergence of a new,global value system as countries become more interconnected.

Evaluation,measurement,and control efforts at the tactical level pertain to the specific goals and objectives identified by the marketing plan.

Which of the following delineates why the organization exists and guides the overall direction of a firm?

An international marketer's orientation may be all of the following except:

Describe the difference between strategic planning,tactical planning,and operational planning.What types of decisions are made at each level? How do these decisions impact international marketing success?

Region-based organizational structures grow in usage as trade areas continue to grow worldwide.

The mission statement guides the direction of a firm.

It is most common that an international organization will begin international marketing operations with a matrix organizational structure.

The most appropriate course of action for an international marketer when a weakness matches with an opportunity is which of the following?

Tactical planning focuses on the overall direction of the firm,the development of goals,and the allocation of resources in the pursuit of those goals.

International marketers should use a monitor response to weaknesses that match threats in the environment.

Which of the following sets the framework for the strategic planning process?

Which structure involves a central control department being responsible for international marketing and sales activities and this division is held distinct from domestic marketing activities?

Emerging formal communication channels include all of the following except:

Formal communication travels through channels that are designated or chosen by organizational leaders.

Which structure would work best when tight control and frequent communication is desired by an international marketer?