Question 1

In the book The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits,author C.K.Prahalad argues:

Accepted Answer

A)  The world will see a shrinkage of bottom-of-the-pyramid consumers in the next ten years 
B)  Targeting bottom-of-the-pyramid consumers can be a valuable marketing effort 
C)  Bottom-of-the-pyramid consumers represent a financial drain on international marketers 
D)  Improvements in infrastructures will make bottom-of-the-pyramid consumers less relevant 
E)  Bottom-of-the-pyramid consumers have different wants and needs 
A)  The world will see a shrinkage of bottom-of-the-pyramid consumers in the next ten years 
B)  Targeting bottom-of-the-pyramid consumers can be a valuable marketing effort 
C)  Bottom-of-the-pyramid consumers represent a financial drain on international marketers 
D)  Improvements in infrastructures will make bottom-of-the-pyramid consumers less relevant 
E)  Bottom-of-the-pyramid consumers have different wants and needs B

Question 2

When countries improve their infrastructure,it can be expected that:

Accepted Answer

A)  International marketing costs in the country will increase 
B)  Joint-venture opportunities will decrease 
C)  Increased foreign investment in the country will result 
D)  The economic system will gravitate toward capitalism 
E)  Economic growth will stagnate 
A)  International marketing costs in the country will increase 
B)  Joint-venture opportunities will decrease 
C)  Increased foreign investment in the country will result 
D)  The economic system will gravitate toward capitalism 
E)  Economic growth will stagnate C

Question 3

Which of the following are administered by the people in a government who possess power?

Accepted Answer

A)  Political 
B)  Social 
C)  Geographic 
D)  Cultural 
E)  Psychographic 
A)  Political 
B)  Social 
C)  Geographic 
D)  Cultural 
E)  Psychographic A

Question 4

In the turbulent global environment,the field of marketing stands at the cutting edge of the professions required to adapt to this change.

Accepted Answer

A) True 
 B)False

Question 5

The Coca-Cola Company is a:

Accepted Answer

A)  Multinational corporation 
B)  Born-global corporation 
C)  Geocentric corporation 
D)  Rational corporation 
E)  Domestic corporation 
A)  Multinational corporation 
B)  Born-global corporation 
C)  Geocentric corporation 
D)  Rational corporation 
E)  Domestic corporation

Question 6

Which of the following identifies the country within which a firm has ongoing international marketing efforts:

Accepted Answer

A)  Home 
B)  Host 
C)  Targeted 
D)  Segmented 
E)  Valued 
A)  Home 
B)  Host 
C)  Targeted 
D)  Segmented 
E)  Valued

Question 7

A firm's marketing mix consists of all of the following except:

Accepted Answer

A)  Product 
B)  Place 
C)  Price 
D)  Process 
E)  Promotion 
A)  Product 
B)  Place 
C)  Price 
D)  Process 
E)  Promotion

Question 8

A person who is well versed in a host country's language and culture is:

Accepted Answer

A)  Cultural mediator 
B)  Cultural adviser 
C)  Cultural assimilator 
D)  Cultural intermediary 
E)  Cultural advocate 
A)  Cultural mediator 
B)  Cultural adviser 
C)  Cultural assimilator 
D)  Cultural intermediary 
E)  Cultural advocate

Question 9

Grouping consumers based on their needs,attitudes,and interests is:

Accepted Answer

A)  Market differentiation 
B)  Market targeting 
C)  Market segmentation 
D)  Market designing 
E)  Market permeation 
A)  Market differentiation 
B)  Market targeting 
C)  Market segmentation 
D)  Market designing 
E)  Market permeation

Question 10

Which company orientation toward international marketing is most quick to respond to new international marketing circumstances?

Accepted Answer

A)  Ethnocentric 
B)  Polycentric 
C)  Regiocentric 
D)  Geocentric 
E)  Statewide 
A)  Ethnocentric 
B)  Polycentric 
C)  Regiocentric 
D)  Geocentric 
E)  Statewide

Question 11

An exchange does not occur when:

Accepted Answer

A)  One consumer buys a jacket from a retailer in Malaysia 
B)  Two businesses purchase products from each other 
C)  Two businesses trade services between each other 
D)  An individual transfers money from a checking account to a savings account 
E)  One consumer votes for a political candidate in a national election 
A)  One consumer buys a jacket from a retailer in Malaysia 
B)  Two businesses purchase products from each other 
C)  Two businesses trade services between each other 
D)  An individual transfers money from a checking account to a savings account 
E)  One consumer votes for a political candidate in a national election

Question 12

The approximately 4 billion people globally who live on less than $2 per day are:

Accepted Answer

A)  Bottom-of-the-pyramid consumers 
B)  Least attractive market segment 
C)  World poor culture 
D)  International struggling community 
E)  Sustainable consumers 
A)  Bottom-of-the-pyramid consumers 
B)  Least attractive market segment 
C)  World poor culture 
D)  International struggling community 
E)  Sustainable consumers

Question 13

Which company orientation focuses on selecting the best employees available,regardless of the country in which they are located?

Accepted Answer

A)  Ethnocentric 
B)  Worldwide 
C)  Regiocentric 
D)  Geocentric 
E)  Polycentric 
A)  Ethnocentric 
B)  Worldwide 
C)  Regiocentric 
D)  Geocentric 
E)  Polycentric

Question 14

In many international settings,there is a premium on products that meet physiological needs.

Accepted Answer

A) True 
 B)False

Question 15

The increased interconnectedness of consumers and businesses is:

Accepted Answer

A)  Global segmentation 
B)  Globalization 
C)  Global convergence 
D)  Global intermediation 
E)  Global bureaucratization 
A)  Global segmentation 
B)  Globalization 
C)  Global convergence 
D)  Global intermediation 
E)  Global bureaucratization

Question 16

Discuss the many drivers of globalization that have been described in this chapter.How do these drivers affect the globalization of markets? Give examples of each of the drivers.

Accepted Answer

Globalization is driven by a multitude o

Question 17

In which type of economic system does the government invite investment and entrepreneurship?

Accepted Answer

A)  Socialist 
B)  Communist 
C)  Capitalist 
D)  Theocratic 
E)  Monotheistic 
A)  Socialist 
B)  Communist 
C)  Capitalist 
D)  Theocratic 
E)  Monotheistic

Question 18

The AMA definition of marketing expands the overall concept of marketing to include:

Accepted Answer

A)  Any exchange of value 
B)  Any monetary exchange 
C)  Transactions based on credit 
D)  Analysis of the economy 
E)  Corporate structural considerations 
A)  Any exchange of value 
B)  Any monetary exchange 
C)  Transactions based on credit 
D)  Analysis of the economy 
E)  Corporate structural considerations

Question 19

Which of the following company orientations toward international marketing is likely to produce the most diversity in terms of employees?

Accepted Answer

A)  Ethnocentric 
B)  Polycentric 
C)  Regiocentric 
D)  Monocentric 
E)  Globally oriented 
A)  Ethnocentric 
B)  Polycentric 
C)  Regiocentric 
D)  Monocentric 
E)  Globally oriented

Question 20

An emphasis on a unique benefit or component of a product that separates a product from competitors is:

Accepted Answer

A)  Segmentation 
B)  Positioning 
C)  Differentiation 
D)  Forecasting 
E)  Distinctiveness 
A)  Segmentation 
B)  Positioning 
C)  Differentiation 
D)  Forecasting 
E)  Distinctiveness

In the book The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits,author C.K.Prahalad argues:

When countries improve their infrastructure,it can be expected that:

Which of the following are administered by the people in a government who possess power?

In the turbulent global environment,the field of marketing stands at the cutting edge of the professions required to adapt to this change.

The Coca-Cola Company is a:

Which of the following identifies the country within which a firm has ongoing international marketing efforts:

A firm's marketing mix consists of all of the following except:

A person who is well versed in a host country's language and culture is:

Grouping consumers based on their needs,attitudes,and interests is:

Which company orientation toward international marketing is most quick to respond to new international marketing circumstances?

An exchange does not occur when:

The approximately 4 billion people globally who live on less than $2 per day are:

Which company orientation focuses on selecting the best employees available,regardless of the country in which they are located?

In many international settings,there is a premium on products that meet physiological needs.

The increased interconnectedness of consumers and businesses is:

Discuss the many drivers of globalization that have been described in this chapter.How do these drivers affect the globalization of markets? Give examples of each of the drivers.

In which type of economic system does the government invite investment and entrepreneurship?

The AMA definition of marketing expands the overall concept of marketing to include:

Which of the following company orientations toward international marketing is likely to produce the most diversity in terms of employees?

An emphasis on a unique benefit or component of a product that separates a product from competitors is:

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters

Exam 1: Introduction to International Marketing

In the book The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits,author C.K.Prahalad argues:

When countries improve their infrastructure,it can be expected that:

Which of the following are administered by the people in a government who possess power?

In the turbulent global environment,the field of marketing stands at the cutting edge of the professions required to adapt to this change.

The Coca-Cola Company is a:

Which of the following identifies the country within which a firm has ongoing international marketing efforts:

A firm's marketing mix consists of all of the following except:

A person who is well versed in a host country's language and culture is:

Grouping consumers based on their needs,attitudes,and interests is:

Which company orientation toward international marketing is most quick to respond to new international marketing circumstances?

An exchange does not occur when:

The approximately 4 billion people globally who live on less than $2 per day are:

Which company orientation focuses on selecting the best employees available,regardless of the country in which they are located?

In many international settings,there is a premium on products that meet physiological needs.

The increased interconnectedness of consumers and businesses is:

Discuss the many drivers of globalization that have been described in this chapter.How do these drivers affect the globalization of markets? Give examples of each of the drivers.

In which type of economic system does the government invite investment and entrepreneurship?

The AMA definition of marketing expands the overall concept of marketing to include:

Which of the following company orientations toward international marketing is likely to produce the most diversity in terms of employees?

An emphasis on a unique benefit or component of a product that separates a product from competitors is:

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters