Exam 1: Introduction to International Marketing

Global trade is not affected by economic systems.

Many multinational firms have market values larger than the economy of many small countries.

The process of discovering consumer needs and wants,creating the goods and services to meet those needs,then pricing,promoting and delivering those goods and services is the definition of:

Organizations that conduct business activities in at least one other country that differs from the home country are:

Language is not an appropriate segmentation tool for international marketers.

Maslow's hierarchy of needs includes all of the following except:

What reflects the amount of goods or services that consumers will purchase at various price levels?

Discuss the various company orientations that companies can take regarding their international marketing operations.How do they differ? What are the advantages and disadvantages of each orientation?

A thorough understanding of,and appreciation for,culture represents a fundamental aspect of successful international marketing strategy.

The components of the marketing mix do not include pricing.

An ethnocentric orientation offers strong control over a firm operating in foreign countries.

The best example of a market that exemplifies a group of consumers with similar values and tastes regardless of country of birth is the:

Anarchies represent a type of legal system.

The utilization and adaptation of the best marketing practices for the purposes of conducting commerce in other countries is:

Effective promotional programs are integrated to provide consistent messages to consumers about a product and the nature of the company.

When management determines that employees from the home country are best able to drive international marketing activities,they follow which approach?

International marketing does not include conducting commerce with:

Two of the most salient factors that influence the degree of adaptation necessary for international marketing are:

When a firm employs locals in the host country to conduct operations,which company orientation are they following?

Cultural relativism highlights the idea that: