Question 1

Exclusive distribution is an international marketing strategy that focuses on offering products through only one wholesaler or retailer in a particular market area.

Accepted Answer

A) True 
 B)False  True

Question 2

International marketers consider business precedent,local conditions,the availability of intermediaries,and managerial preference when selecting distribution strategies.

Accepted Answer

A) True 
 B)False  True

Question 3

An important part of closing a negotiated deal includes which of the following?

Accepted Answer

A)  BATNA 
B)  BATNI 
C)  BOTNI 
D)  BOTNA 
E)  BATNO 
A)  BATNA 
B)  BATNI 
C)  BOTNI 
D)  BOTNA 
E)  BATNO A

Question 4

The Spanish clothing retail chain Zara uses a backward integration strategy as it produces many of its products in-house by producing its own products.

Accepted Answer

A) True 
 B)False

Question 5

Trading companies are rare in the Pacific Rim.

Accepted Answer

A) True 
 B)False

Question 6

Vertical integration means that one member of a market channel merges with or acquires another intermediary.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is not a feature of a relationship-oriented culture as it pertains to international negotiations?

Accepted Answer

A)  Focus on increasing trust 
B)  Focus on competition 
C)  High context 
D)  Authority and position play key roles 
E)  Collectivism 
A)  Focus on increasing trust 
B)  Focus on competition 
C)  High context 
D)  Authority and position play key roles 
E)  Collectivism

Question 8

Discrepancies of assortment include sorting out,accumulating,allocating,and assorting.

Accepted Answer

A) True 
 B)False

Question 9

If two retailers that carry the same product have a conflict,it is which of the following?

Accepted Answer

A)  Vertical channel conflict 
B)  Forward integration conflict 
C)  Horizontal channel conflict 
D)  Backward channel conflict 
E)  Intermediary conflict 
A)  Vertical channel conflict 
B)  Forward integration conflict 
C)  Horizontal channel conflict 
D)  Backward channel conflict 
E)  Intermediary conflict

Question 10

Which of the following is an international marketing strategy in which products are distributed through as many wholesalers and retailers as possible in a particular market?

Accepted Answer

A)  Exclusive distribution 
B)  Selective distribution 
C)  Intensive distribution 
D)  Extensive distribution 
E)  Dual distribution 
A)  Exclusive distribution 
B)  Selective distribution 
C)  Intensive distribution 
D)  Extensive distribution 
E)  Dual distribution

Question 11

Products that are intensively distributed internationally tend to have which types of international marketing channels?

Accepted Answer

A)  Shorter 
B)  Wider 
C)  Longer 
D)  Fewer 
E)  More 
A)  Shorter 
B)  Wider 
C)  Longer 
D)  Fewer 
E)  More

Question 12

Which set of activities concentrate on sending a product or supplies to another channel member,usually for resale?

Accepted Answer

A)  Intermediary activities 
B)  Logistical activities 
C)  Downstream activities 
D)  Distribution activities 
E)  Upstream activities 
A)  Intermediary activities 
B)  Logistical activities 
C)  Downstream activities 
D)  Distribution activities 
E)  Upstream activities

Question 13

In an international context,merchant middlemen take title and ownership of products.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is factor that affects distribution decisions in foreign markets that is not always a consideration in home country markets?

Accepted Answer

A)  Price 
B)  Quality 
C)  Competition 
D)  Infrastructure 
E)  Price stability 
A)  Price 
B)  Quality 
C)  Competition 
D)  Infrastructure 
E)  Price stability

Question 15

Discuss the various forms of channel member power as described in the text.Provide an example of each form and how it relates to international marketing channel management.

Accepted Answer

Channel member power refers to the abili

Question 16

List and describe the various marketing channel decisions that are discussed in the text.Use an example of an international marketing channel of your choice to discuss your responses.

Accepted Answer

Marketing channel decisions refer to the

Question 17

The functions of international marketing channel members include all of the following except:

Accepted Answer

A)  Researching market needs 
B)  Promoting products 
C)  Fulfilling order-taking duties 
D)  Communicating with other channel members 
E)  Monitor IMC initiatives 
A)  Researching market needs 
B)  Promoting products 
C)  Fulfilling order-taking duties 
D)  Communicating with other channel members 
E)  Monitor IMC initiatives

Question 18

The negotiation process as it applies to international marketing begins with preparation for negotiations and ends with closing a deal.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following are organizations with relationships that help move products from producers to consumers?

Accepted Answer

A)  Agent middlemen 
B)  Merchant middlemen 
C)  Channel captains 
D)  Channel partners 
E)  Logistics systems 
A)  Agent middlemen 
B)  Merchant middlemen 
C)  Channel captains 
D)  Channel partners 
E)  Logistics systems

Question 20

International distribution decisions are largely impacted by country infrastructure development.

Accepted Answer

A) True 
 B)False

Exclusive distribution is an international marketing strategy that focuses on offering products through only one wholesaler or retailer in a particular market area.

International marketers consider business precedent,local conditions,the availability of intermediaries,and managerial preference when selecting distribution strategies.

An important part of closing a negotiated deal includes which of the following?

The Spanish clothing retail chain Zara uses a backward integration strategy as it produces many of its products in-house by producing its own products.

Trading companies are rare in the Pacific Rim.

Vertical integration means that one member of a market channel merges with or acquires another intermediary.

Which of the following is not a feature of a relationship-oriented culture as it pertains to international negotiations?

Discrepancies of assortment include sorting out,accumulating,allocating,and assorting.

If two retailers that carry the same product have a conflict,it is which of the following?

Which of the following is an international marketing strategy in which products are distributed through as many wholesalers and retailers as possible in a particular market?

Products that are intensively distributed internationally tend to have which types of international marketing channels?

Which set of activities concentrate on sending a product or supplies to another channel member,usually for resale?

In an international context,merchant middlemen take title and ownership of products.

Which of the following is factor that affects distribution decisions in foreign markets that is not always a consideration in home country markets?

Discuss the various forms of channel member power as described in the text.Provide an example of each form and how it relates to international marketing channel management.

List and describe the various marketing channel decisions that are discussed in the text.Use an example of an international marketing channel of your choice to discuss your responses.

The functions of international marketing channel members include all of the following except:

The negotiation process as it applies to international marketing begins with preparation for negotiations and ends with closing a deal.

Which of the following are organizations with relationships that help move products from producers to consumers?

International distribution decisions are largely impacted by country infrastructure development.

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters

Exam 11: International Pricing

Exclusive distribution is an international marketing strategy that focuses on offering products through only one wholesaler or retailer in a particular market area.

International marketers consider business precedent,local conditions,the availability of intermediaries,and managerial preference when selecting distribution strategies.

An important part of closing a negotiated deal includes which of the following?

The Spanish clothing retail chain Zara uses a backward integration strategy as it produces many of its products in-house by producing its own products.

Trading companies are rare in the Pacific Rim.

Vertical integration means that one member of a market channel merges with or acquires another intermediary.

Which of the following is not a feature of a relationship-oriented culture as it pertains to international negotiations?

Discrepancies of assortment include sorting out,accumulating,allocating,and assorting.

If two retailers that carry the same product have a conflict,it is which of the following?

Which of the following is an international marketing strategy in which products are distributed through as many wholesalers and retailers as possible in a particular market?

Products that are intensively distributed internationally tend to have which types of international marketing channels?

Which set of activities concentrate on sending a product or supplies to another channel member,usually for resale?

In an international context,merchant middlemen take title and ownership of products.

Which of the following is factor that affects distribution decisions in foreign markets that is not always a consideration in home country markets?

Discuss the various forms of channel member power as described in the text.Provide an example of each form and how it relates to international marketing channel management.

List and describe the various marketing channel decisions that are discussed in the text.Use an example of an international marketing channel of your choice to discuss your responses.

The functions of international marketing channel members include all of the following except:

The negotiation process as it applies to international marketing begins with preparation for negotiations and ends with closing a deal.

Which of the following are organizations with relationships that help move products from producers to consumers?

International distribution decisions are largely impacted by country infrastructure development.

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters