Question 1

French luxury-goods manufacturer,LVMH,markets products worldwide by utilizing what kind of distribution strategy,emphasizing one retailer per market?

Accepted Answer

A)  Exclusive distribution 
B)  Selective distribution 
C)  Intensive distribution 
D)  Extensive distribution 
E)  Dual distribution 
A)  Exclusive distribution 
B)  Selective distribution 
C)  Intensive distribution 
D)  Extensive distribution 
E)  Dual distribution

Question 2

Which of the following means that a producer concentrates on stimulating consumer demand through extensive advertising and consumer promotions?

Accepted Answer

A)  Push strategy 
B)  Pull strategy 
C)  Intermediary strategy 
D)  Consumer-based strategy 
E)  Promotions-based strategy 
A)  Push strategy 
B)  Pull strategy 
C)  Intermediary strategy 
D)  Consumer-based strategy 
E)  Promotions-based strategy

Question 3

Convenience goods tend to be distributed using which form?

Accepted Answer

A)  Exclusive 
B)  Extensive 
C)  Selective 
D)  Intensive 
E)  Worldwide 
A)  Exclusive 
B)  Extensive 
C)  Selective 
D)  Intensive 
E)  Worldwide

Question 4

Which of the following is a marketing system that promotes the physical flow and ownership of products and services from producer to consumer?

Accepted Answer

A)  International distribution system 
B)  International logistics channel 
C)  Global marketing system 
D)  International marketing system 
E)  International marketing channel 
A)  International distribution system 
B)  International logistics channel 
C)  Global marketing system 
D)  International marketing system 
E)  International marketing channel

Question 5

Which occurs when there are disputes between channel members at different levels?

Accepted Answer

A)  Vertical channel conflict 
B)  Forward integration conflict 
C)  Horizontal channel conflict 
D)  Backward channel conflict 
E)  Intermediary conflict 
A)  Vertical channel conflict 
B)  Forward integration conflict 
C)  Horizontal channel conflict 
D)  Backward channel conflict 
E)  Intermediary conflict

Question 6

Which of the following strategies can increase consumer demand by making an item seem desirable?

Accepted Answer

A)  Push 
B)  Pull 
C)  Intermediary 
D)  Consumer based 
E)  Promotion based 
A)  Push 
B)  Pull 
C)  Intermediary 
D)  Consumer based 
E)  Promotion based

Question 7

Which of the following means that a producer concentrates on providing intermediaries with incentives that will lead them to cooperate in marketing a product?

Accepted Answer

A)  Push strategy 
B)  Pull strategy 
C)  Intermediary strategy 
D)  Consumer-based strategy 
E)  Promotions-based strategy 
A)  Push strategy 
B)  Pull strategy 
C)  Intermediary strategy 
D)  Consumer-based strategy 
E)  Promotions-based strategy

Question 8

Negotiatiors often plan for what is known as "BATNA," or the best alternative to a negotiated agreement.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following types of middlemen purchase products from producers in one country and sells them to established distribution system members in another country?

Accepted Answer

A)  Import middlemen 
B)  Merchant importers 
C)  Agent importers 
D)  Import jobbers 
E)  Certified middlemen 
A)  Import middlemen 
B)  Merchant importers 
C)  Agent importers 
D)  Import jobbers 
E)  Certified middlemen

Question 10

Which of the following is not an international distribution system selection factor?

Accepted Answer

A)  Type of product 
B)  Price 
C)  Desired product position 
D)  Perceptual map placement 
E)  Target market 
A)  Type of product 
B)  Price 
C)  Desired product position 
D)  Perceptual map placement 
E)  Target market

Question 11

Which of the following are firms that specialize in moving products through various modes of transportation?

Accepted Answer

A)  Freight forwarders 
B)  Transportation companies 
C)  Customs brokers 
D)  Import jobbers 
E)  Certified middlemen 
A)  Freight forwarders 
B)  Transportation companies 
C)  Customs brokers 
D)  Import jobbers 
E)  Certified middlemen

Question 12

Two major types of channel conflict are horizontal and vertical conflict.

Accepted Answer

A) True 
 B)False

Question 13

Prestigious products are often distributed with intensive distribution strategies.

Accepted Answer

A) True 
 B)False

Question 14

The process by which products and services flow between international producers,companies that act as intermediaries,and consumers is which of the following?

Accepted Answer

A)  International distribution 
B)  International logistics channel 
C)  Global marketing system 
D)  International marketing system 
E)  International marketing channels 
A)  International distribution 
B)  International logistics channel 
C)  Global marketing system 
D)  International marketing system 
E)  International marketing channels

Question 15

Which of the following is not a stage in the international negotiation process?

Accepted Answer

A)  Preparation 
B)  Relationship building 
C)  Information gathering 
D)  Qualifying 
E)  Closing the deal 
A)  Preparation 
B)  Relationship building 
C)  Information gathering 
D)  Qualifying 
E)  Closing the deal

French luxury-goods manufacturer,LVMH,markets products worldwide by utilizing what kind of distribution strategy,emphasizing one retailer per market?

Which of the following means that a producer concentrates on stimulating consumer demand through extensive advertising and consumer promotions?

Convenience goods tend to be distributed using which form?

Which of the following is a marketing system that promotes the physical flow and ownership of products and services from producer to consumer?

Which occurs when there are disputes between channel members at different levels?

Which of the following strategies can increase consumer demand by making an item seem desirable?

Which of the following means that a producer concentrates on providing intermediaries with incentives that will lead them to cooperate in marketing a product?

Negotiatiors often plan for what is known as "BATNA," or the best alternative to a negotiated agreement.

Which of the following types of middlemen purchase products from producers in one country and sells them to established distribution system members in another country?

Which of the following is not an international distribution system selection factor?

Which of the following are firms that specialize in moving products through various modes of transportation?

Two major types of channel conflict are horizontal and vertical conflict.

Prestigious products are often distributed with intensive distribution strategies.

The process by which products and services flow between international producers,companies that act as intermediaries,and consumers is which of the following?

Which of the following is not a stage in the international negotiation process?

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters

Exam 11: International Pricing

French luxury-goods manufacturer,LVMH,markets products worldwide by utilizing what kind of distribution strategy,emphasizing one retailer per market?

Which of the following means that a producer concentrates on stimulating consumer demand through extensive advertising and consumer promotions?

Convenience goods tend to be distributed using which form?

Which of the following is a marketing system that promotes the physical flow and ownership of products and services from producer to consumer?

Which occurs when there are disputes between channel members at different levels?

Which of the following strategies can increase consumer demand by making an item seem desirable?

Which of the following means that a producer concentrates on providing intermediaries with incentives that will lead them to cooperate in marketing a product?

Negotiatiors often plan for what is known as "BATNA," or the best alternative to a negotiated agreement.

Which of the following types of middlemen purchase products from producers in one country and sells them to established distribution system members in another country?

Which of the following is not an international distribution system selection factor?

Which of the following are firms that specialize in moving products through various modes of transportation?

Two major types of channel conflict are horizontal and vertical conflict.

Prestigious products are often distributed with intensive distribution strategies.

The process by which products and services flow between international producers,companies that act as intermediaries,and consumers is which of the following?

Which of the following is not a stage in the international negotiation process?

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters