Question 1

Downstream activities focus on bringing a product or supplies into a company.

Accepted Answer

A) True 
 B)False

Question 2

Horizontal integration exists when a company acquires or merges with another company at the same level of the distribution channel.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is legal but violates most all international marketing channel agreements?

Accepted Answer

A)  Forward vertical integration arrangements 
B)  Backward vertical integration arrangements 
C)  Gray markets 
D)  Decentralized integration arrangements 
E)  Centralized integration arrangements 
A)  Forward vertical integration arrangements 
B)  Backward vertical integration arrangements 
C)  Gray markets 
D)  Decentralized integration arrangements 
E)  Centralized integration arrangements

Question 4

International marketing channel decisions include all of the following except:

Accepted Answer

A)  Distribution intensity 
B)  Selection of distribution channels 
C)  Managing distribution channels 
D)  Physical distribution 
E)  Distribution positioning 
A)  Distribution intensity 
B)  Selection of distribution channels 
C)  Managing distribution channels 
D)  Physical distribution 
E)  Distribution positioning

Question 5

International marketing channels differ significantly in both length and complexity.

Accepted Answer

A) True 
 B)False

Question 6

Describe what is meant by intensive distribution,selective distribution,and exclusive distribution.Use examples of products that are marketed internationally to illustrate each of these concepts.

Accepted Answer

Intensive distribution, selective distri

Question 7

Which of the following strategies can overcome intermediary resistance to foreign products?

Accepted Answer

A)  Push 
B)  Pull 
C)  Intermediary 
D)  Consumer based 
E)  Promotion based 
A)  Push 
B)  Pull 
C)  Intermediary 
D)  Consumer based 
E)  Promotion based

Question 8

Which of the following provide shipping,documentation,customs clearance and brokerage,consolidation,storage,and insurance for international marketers?

Accepted Answer

A)  Freight forwarders 
B)  Transportation companies 
C)  Customs brokers 
D)  Import jobbers 
E)  Certified middlemen 
A)  Freight forwarders 
B)  Transportation companies 
C)  Customs brokers 
D)  Import jobbers 
E)  Certified middlemen

Question 9

Which of the following consists of a binding contract that identifies all the tasks to be performed by each channel member with regard to production,delivery,sorting,pricing,and promotional support?

Accepted Answer

A)  Contractual channel arrangement 
B)  Contractual distribution agreement 
C)  Contractual logistics agreement 
D)  Channel structure agreement 
E)  Channel captain agreement 
A)  Contractual channel arrangement 
B)  Contractual distribution agreement 
C)  Contractual logistics agreement 
D)  Channel structure agreement 
E)  Channel captain agreement

Question 10

Which of the following is not a source of channel member power?

Accepted Answer

A)  Legitimate 
B)  Coercive 
C)  Referent 
D)  Captain 
E)  Expert 
A)  Legitimate 
B)  Coercive 
C)  Referent 
D)  Captain 
E)  Expert

Question 11

Which of the following correctly describes how distribution channels are likely to evolve as the global economy becomes increasingly integrated?

Accepted Answer

A)  They will become less complex. 
B)  They will become less similar. 
C)  They will become increasingly complex. 
D)  They will become increasingly similar. 
E)  They will become obsolete. 
A)  They will become less complex. 
B)  They will become less similar. 
C)  They will become increasingly complex. 
D)  They will become increasingly similar. 
E)  They will become obsolete.

Question 12

Performing market research duties is not a typical function provided by international marketing channel members.

Accepted Answer

A) True 
 B)False

Question 13

International marketing channel structure is impacted by cost,coordination,coverage,cooperation,and control issues.

Accepted Answer

A) True 
 B)False

Question 14

In an international context,agent middlemen take title or ownership of products.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following strategies allows a firm greater control of the image of a brand?

Accepted Answer

A)  Direct marketing 
B)  Indirect marketing 
C)  Market-based distribution 
D)  Intermediary-based distribution 
E)  Market-based channeling 
A)  Direct marketing 
B)  Indirect marketing 
C)  Market-based distribution 
D)  Intermediary-based distribution 
E)  Market-based channeling

Question 16

What type of integration means that one member of a market channel merges with or acquires another intermediary?

Accepted Answer

A)  Vertical 
B)  Horizontal 
C)  Intermediate 
D)  Channel based 
E)  Market based 
A)  Vertical 
B)  Horizontal 
C)  Intermediate 
D)  Channel based 
E)  Market based

Question 17

Products that are exclusively distributed internationally tend to have which type of international marketing channels?

Accepted Answer

A)  Shorter 
B)  Wider 
C)  Longer 
D)  Fewer 
E)  More 
A)  Shorter 
B)  Wider 
C)  Longer 
D)  Fewer 
E)  More

Question 18

Japanese consumers make few trips to retailers which mean numerous large retail stores exist in the country.

Accepted Answer

A) True 
 B)False

Question 19

Distribution intensity refers to the number of intermediaries that carry a product in a market.

Accepted Answer

A) True 
 B)False

Question 20

As discussed in the text,M4 Science Corporation recently signed an international distribution agreement with Fukuda Corporation of Japan.The power that M4 has in this agreement is referred to as which of the following?

Accepted Answer

A)  Legitimate 
B)  Coercive 
C)  Referent 
D)  Captain 
E)  Expert 
A)  Legitimate 
B)  Coercive 
C)  Referent 
D)  Captain 
E)  Expert

Downstream activities focus on bringing a product or supplies into a company.

Horizontal integration exists when a company acquires or merges with another company at the same level of the distribution channel.

Which of the following is legal but violates most all international marketing channel agreements?

International marketing channel decisions include all of the following except:

International marketing channels differ significantly in both length and complexity.

Describe what is meant by intensive distribution,selective distribution,and exclusive distribution.Use examples of products that are marketed internationally to illustrate each of these concepts.

Which of the following strategies can overcome intermediary resistance to foreign products?

Which of the following provide shipping,documentation,customs clearance and brokerage,consolidation,storage,and insurance for international marketers?

Which of the following consists of a binding contract that identifies all the tasks to be performed by each channel member with regard to production,delivery,sorting,pricing,and promotional support?

Which of the following is not a source of channel member power?

Which of the following correctly describes how distribution channels are likely to evolve as the global economy becomes increasingly integrated?

Performing market research duties is not a typical function provided by international marketing channel members.

International marketing channel structure is impacted by cost,coordination,coverage,cooperation,and control issues.

In an international context,agent middlemen take title or ownership of products.

Which of the following strategies allows a firm greater control of the image of a brand?

What type of integration means that one member of a market channel merges with or acquires another intermediary?

Products that are exclusively distributed internationally tend to have which type of international marketing channels?

Japanese consumers make few trips to retailers which mean numerous large retail stores exist in the country.

Distribution intensity refers to the number of intermediaries that carry a product in a market.

As discussed in the text,M4 Science Corporation recently signed an international distribution agreement with Fukuda Corporation of Japan.The power that M4 has in this agreement is referred to as which of the following?

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters

Exam 11: International Pricing

Downstream activities focus on bringing a product or supplies into a company.

Horizontal integration exists when a company acquires or merges with another company at the same level of the distribution channel.

Which of the following is legal but violates most all international marketing channel agreements?

International marketing channel decisions include all of the following except:

International marketing channels differ significantly in both length and complexity.

Describe what is meant by intensive distribution,selective distribution,and exclusive distribution.Use examples of products that are marketed internationally to illustrate each of these concepts.

Which of the following strategies can overcome intermediary resistance to foreign products?

Which of the following provide shipping,documentation,customs clearance and brokerage,consolidation,storage,and insurance for international marketers?

Which of the following consists of a binding contract that identifies all the tasks to be performed by each channel member with regard to production,delivery,sorting,pricing,and promotional support?

Which of the following is not a source of channel member power?

Which of the following correctly describes how distribution channels are likely to evolve as the global economy becomes increasingly integrated?

Performing market research duties is not a typical function provided by international marketing channel members.

International marketing channel structure is impacted by cost,coordination,coverage,cooperation,and control issues.

In an international context,agent middlemen take title or ownership of products.

Which of the following strategies allows a firm greater control of the image of a brand?

What type of integration means that one member of a market channel merges with or acquires another intermediary?

Products that are exclusively distributed internationally tend to have which type of international marketing channels?

Japanese consumers make few trips to retailers which mean numerous large retail stores exist in the country.

Distribution intensity refers to the number of intermediaries that carry a product in a market.

As discussed in the text,M4 Science Corporation recently signed an international distribution agreement with Fukuda Corporation of Japan.The power that M4 has in this agreement is referred to as which of the following?

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters