Question 1

Which summarizes the response a consumer has to a product due to the country that is the source,in the consumer's mind,of the product?

Accepted Answer

A)  Nationalism effect 
B)  Patriotism effect 
C)  Cognitive effect 
D)  Country-of-origin effect 
E)  Competitor comparison effect 
A)  Nationalism effect 
B)  Patriotism effect 
C)  Cognitive effect 
D)  Country-of-origin effect 
E)  Competitor comparison effect C

Question 2

Differentiation results from emphasizing a unique benefit or component of a product that separates it from competitors.

Accepted Answer

A) True 
 B)False  True

Question 3

The most basic level of competition is:

Accepted Answer

A)  Industry versus industry 
B)  Product line versus product line 
C)  Company versus company 
D)  Brand versus brand 
E)  Product versus product 
A)  Industry versus industry 
B)  Product line versus product line 
C)  Company versus company 
D)  Brand versus brand 
E)  Product versus product E

Question 4

International product positioning programs are not affected by:

Accepted Answer

A)  Changes in technology 
B)  Country-of-origin issues 
C)  Regulations 
D)  Packaging and labeling regulations 
E)  Civil disobedience 
A)  Changes in technology 
B)  Country-of-origin issues 
C)  Regulations 
D)  Packaging and labeling regulations 
E)  Civil disobedience

Question 5

The first step of the international product positioning process is analyzing competition within a targeted market.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following variables does not directly influence product positioning?

Accepted Answer

A)  The features of the product 
B)  Methods of distribution 
C)  Product packaging 
D)  Product development initiatives 
E)  Support services 
A)  The features of the product 
B)  Methods of distribution 
C)  Product packaging 
D)  Product development initiatives 
E)  Support services

Question 7

Nationalism can lead to animosity as consumers examine products from other countries.

Accepted Answer

A) True 
 B)False

Question 8

The country-of-origin effect summarizes the response a consumer has to a product due to the country that is the source,in the consumer's mind,of the product.

Accepted Answer

A) True 
 B)False

Question 9

Product positioning involves creating a perception in the consumer's mind regarding the nature of a company and its products relative to competitors.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is not one of the sources of country-of-origin effects that are discussed in the text?

Accepted Answer

A)  Home country 
B)  Origin country 
C)  Target country 
D)  Made-in country 
E)  Designed-in country 
A)  Home country 
B)  Origin country 
C)  Target country 
D)  Made-in country 
E)  Designed-in country

Question 11

Most-developed countries generally have more positive country images.

Accepted Answer

A) True 
 B)False

Question 12

Which type of positioning may be based on a local singing and sports icon,such as Yannick Noah in France?

Accepted Answer

A)  Price-quality 
B)  Product user 
C)  Usage 
D)  Product class 
E)  Cultural symbol 
A)  Price-quality 
B)  Product user 
C)  Usage 
D)  Product class 
E)  Cultural symbol

Question 13

When a consumer maintains a strong emotional connection to a product,the product has strong:

Accepted Answer

A)  Share of wallet 
B)  Share of heart 
C)  Share of brand 
D)  Share of mind 
E)  Share of market 
A)  Share of wallet 
B)  Share of heart 
C)  Share of brand 
D)  Share of mind 
E)  Share of market

Question 14

Brands with points of difference or unique benefits are inclined to experience perceptions of brand parity.

Accepted Answer

A) True 
 B)False

Question 15

Effective positioning in international marketing can be achieved by emphasizing all of the following except:

Accepted Answer

A)  Product attributes 
B)  Product assessment 
C)  Use or application 
D)  Product class 
E)  Cultural symbols 
A)  Product attributes 
B)  Product assessment 
C)  Use or application 
D)  Product class 
E)  Cultural symbols

Question 16

Which is the process of changing consumer perceptions of a brand in the international market?

Accepted Answer

A)  Image enhancement 
B)  Position entrenchment 
C)  Repositioning 
D)  Baseline positioning 
E)  Product design 
A)  Image enhancement 
B)  Position entrenchment 
C)  Repositioning 
D)  Baseline positioning 
E)  Product design

Question 17

Which refers to the number of product lines offered by a company?

Accepted Answer

A)  Width 
B)  Depth 
C)  Breadth 
D)  Variance 
E)  Height 
A)  Width 
B)  Depth 
C)  Breadth 
D)  Variance 
E)  Height

Question 18

The unique benefit that a product enjoys due solely to its brand name is known as its brand equity.

Accepted Answer

A) True 
 B)False

Question 19

Which refers to the strong pride and devotion citizens have in a country or nation?

Accepted Answer

A)  Nationalism 
B)  Ethnocentrism 
C)  Egocentrism 
D)  Religiosity 
E)  Coarseness 
A)  Nationalism 
B)  Ethnocentrism 
C)  Egocentrism 
D)  Religiosity 
E)  Coarseness

Question 20

Two elements of product position are the way customers view the product and the product's standing relative to competitors.

Accepted Answer

A) True 
 B)False

Which summarizes the response a consumer has to a product due to the country that is the source,in the consumer's mind,of the product?

Differentiation results from emphasizing a unique benefit or component of a product that separates it from competitors.

The most basic level of competition is:

International product positioning programs are not affected by:

The first step of the international product positioning process is analyzing competition within a targeted market.

Which of the following variables does not directly influence product positioning?

Nationalism can lead to animosity as consumers examine products from other countries.

The country-of-origin effect summarizes the response a consumer has to a product due to the country that is the source,in the consumer's mind,of the product.

Product positioning involves creating a perception in the consumer's mind regarding the nature of a company and its products relative to competitors.

Which of the following is not one of the sources of country-of-origin effects that are discussed in the text?

Most-developed countries generally have more positive country images.

Which type of positioning may be based on a local singing and sports icon,such as Yannick Noah in France?

When a consumer maintains a strong emotional connection to a product,the product has strong:

Brands with points of difference or unique benefits are inclined to experience perceptions of brand parity.

Effective positioning in international marketing can be achieved by emphasizing all of the following except:

Which is the process of changing consumer perceptions of a brand in the international market?

Which refers to the number of product lines offered by a company?

The unique benefit that a product enjoys due solely to its brand name is known as its brand equity.

Which refers to the strong pride and devotion citizens have in a country or nation?

Two elements of product position are the way customers view the product and the product's standing relative to competitors.

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters

Exam 5: International Marketing Planning Organization and Control

Which summarizes the response a consumer has to a product due to the country that is the source,in the consumer's mind,of the product?

Differentiation results from emphasizing a unique benefit or component of a product that separates it from competitors.

The most basic level of competition is:

International product positioning programs are not affected by:

The first step of the international product positioning process is analyzing competition within a targeted market.

Which of the following variables does not directly influence product positioning?

Nationalism can lead to animosity as consumers examine products from other countries.

The country-of-origin effect summarizes the response a consumer has to a product due to the country that is the source,in the consumer's mind,of the product.

Product positioning involves creating a perception in the consumer's mind regarding the nature of a company and its products relative to competitors.

Which of the following is not one of the sources of country-of-origin effects that are discussed in the text?

Most-developed countries generally have more positive country images.

Which type of positioning may be based on a local singing and sports icon,such as Yannick Noah in France?

When a consumer maintains a strong emotional connection to a product,the product has strong:

Brands with points of difference or unique benefits are inclined to experience perceptions of brand parity.

Effective positioning in international marketing can be achieved by emphasizing all of the following except:

Which is the process of changing consumer perceptions of a brand in the international market?

Which refers to the number of product lines offered by a company?

The unique benefit that a product enjoys due solely to its brand name is known as its brand equity.

Which refers to the strong pride and devotion citizens have in a country or nation?

Two elements of product position are the way customers view the product and the product's standing relative to competitors.

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters