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    International Marketing Study Set 7
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    Exam 16: International Sales Promotions and Public Relations
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    Which Structure Would Work Best When Tight Control and Frequent
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Which Structure Would Work Best When Tight Control and Frequent

Question 20

Question 20

Multiple Choice

Which structure would work best when tight control and frequent communication is desired by an international marketer?


A) Direct exporting
B) International division
C) Direct functional reporting
D) Matrix
E) Regional-based organization

Correct Answer:

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