Question 1

Which of the following require consumers to mail a form or certificate to a marketer along with a proof of purchase?

Accepted Answer

A)  Contest or sweepstake 
B)  Premium 
C)  Rebate 
D)  Loss leader 
E)  Market-based promotions 
A)  Contest or sweepstake 
B)  Premium 
C)  Rebate 
D)  Loss leader 
E)  Market-based promotions

Question 2

International sales promotions continue to grow in popularity in international marketing.

Accepted Answer

A) True 
 B)False

Question 3

Bill-back allowances increase a manufacturer's reach by creating incentives for additional marketing activities.

Accepted Answer

A) True 
 B)False

Question 4

The two primary activities conducted by the public relations department include addressing negative publicity and promoting positive publicity and image-enhancing events.

Accepted Answer

A) True 
 B)False

Question 5

In international markets,manufacturers will be inclined to pay slotting fees only when company leaders have a great deal of confidence about a product's potential.

Accepted Answer

A) True 
 B)False

Question 6

Trade shows are always attended by top company executives.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following types of promotional tools signals to a consumer that a company is adapting to the changing times?

Accepted Answer

A)  Couponing 
B)  Contests and sweepstakes 
C)  Social media 
D)  Push promotions 
E)  Pull promotions 
A)  Couponing 
B)  Contests and sweepstakes 
C)  Social media 
D)  Push promotions 
E)  Pull promotions

Question 8

Which of the following focuses on stimulating product demand at the consumer level?

Accepted Answer

A)  Channel strategy 
B)  Push strategy 
C)  Pull strategy 
D)  Promotional strategy 
E)  Market-based promotions 
A)  Channel strategy 
B)  Push strategy 
C)  Pull strategy 
D)  Promotional strategy 
E)  Market-based promotions

Question 9

Slotting fees are often referred to as which of the following in Europe?

Accepted Answer

A)  Placement 
B)  Intermediary 
C)  Listing 
D)  Shelving 
E)  Promotional 
A)  Placement 
B)  Intermediary 
C)  Listing 
D)  Shelving 
E)  Promotional

Question 10

Sales promotions take two major forms: consumer promotions and trade promotions.

Accepted Answer

A) True 
 B)False

Question 11

External stakeholders for a company include all of the following except:

Accepted Answer

A)  Unions 
B)  Shareholders 
C)  Media 
D)  Customers 
E)  Managers 
A)  Unions 
B)  Shareholders 
C)  Media 
D)  Customers 
E)  Managers

Question 12

Which type of consumer takes advantage of coupons,price-off programs,and premiums?

Accepted Answer

A)  Promotion prone 
B)  Price sensitive 
C)  Brand loyal 
D)  Preferred brand 
E)  Deal prone 
A)  Promotion prone 
B)  Price sensitive 
C)  Brand loyal 
D)  Preferred brand 
E)  Deal prone

Question 13

Which type of consumer purchases only a favored brand and does not look for,nor do they often buy,substitutes?

Accepted Answer

A)  Promotion prone 
B)  Price sensitive 
C)  Brand loyal 
D)  Preferred brand 
E)  Deal prone 
A)  Promotion prone 
B)  Price sensitive 
C)  Brand loyal 
D)  Preferred brand 
E)  Deal prone

Question 14

One objective of international consumer promotions is to maintain market share.

Accepted Answer

A) True 
 B)False

Question 15

Swedish giant,Ericsson,supports and sponsors the Swedish Paralympic Team as part of which type of campaign?

Accepted Answer

A)  Cause-related marketing 
B)  Guerrilla marketing 
C)  Stealth marketing 
D)  Event marketing 
E)  Market-based promotion 
A)  Cause-related marketing 
B)  Guerrilla marketing 
C)  Stealth marketing 
D)  Event marketing 
E)  Market-based promotion

Question 16

What term describes a price reduction or other consideration paid to an intermediary as an incentive to promote a specific product?

Accepted Answer

A)  Trade coupon 
B)  Trade allowance 
C)  Bill-back allowance 
D)  Slotting fee 
E)  Market-based promotions 
A)  Trade coupon 
B)  Trade allowance 
C)  Bill-back allowance 
D)  Slotting fee 
E)  Market-based promotions

Question 17

Which of the following is an item offered as a reward for purchasing another item?

Accepted Answer

A)  Premium 
B)  Bonus pack 
C)  Rebate 
D)  Loss leader 
E)  Market-based promotions 
A)  Premium 
B)  Bonus pack 
C)  Rebate 
D)  Loss leader 
E)  Market-based promotions

Question 18

Consumer acceptance of premiums varies greatly by culture.

Accepted Answer

A) True 
 B)False

Question 19

When two organizations pay for a commercial because it mentions both products,it is:

Accepted Answer

A)  A consumer promotion 
B)  A trade show 
C)  Creative advertising 
D)  Cooperative advertising 
E)  A multimedia advertising program 
A)  A consumer promotion 
B)  A trade show 
C)  Creative advertising 
D)  Cooperative advertising 
E)  A multimedia advertising program

Question 20

Advertising a product to a group of potential retail consumers is an example of which of the following strategies?

Accepted Answer

A)  Pull strategy 
B)  Push strategy 
C)  Stealth promotion strategy 
D)  Lifestyle strategy 
E)  Market-based promotion 
A)  Pull strategy 
B)  Push strategy 
C)  Stealth promotion strategy 
D)  Lifestyle strategy 
E)  Market-based promotion

Which of the following require consumers to mail a form or certificate to a marketer along with a proof of purchase?

International sales promotions continue to grow in popularity in international marketing.

Bill-back allowances increase a manufacturer's reach by creating incentives for additional marketing activities.

The two primary activities conducted by the public relations department include addressing negative publicity and promoting positive publicity and image-enhancing events.

In international markets,manufacturers will be inclined to pay slotting fees only when company leaders have a great deal of confidence about a product's potential.

Trade shows are always attended by top company executives.

Which of the following types of promotional tools signals to a consumer that a company is adapting to the changing times?

Which of the following focuses on stimulating product demand at the consumer level?

Slotting fees are often referred to as which of the following in Europe?

Sales promotions take two major forms: consumer promotions and trade promotions.

External stakeholders for a company include all of the following except:

Which type of consumer takes advantage of coupons,price-off programs,and premiums?

Which type of consumer purchases only a favored brand and does not look for,nor do they often buy,substitutes?

One objective of international consumer promotions is to maintain market share.

Swedish giant,Ericsson,supports and sponsors the Swedish Paralympic Team as part of which type of campaign?

What term describes a price reduction or other consideration paid to an intermediary as an incentive to promote a specific product?

Which of the following is an item offered as a reward for purchasing another item?

Consumer acceptance of premiums varies greatly by culture.

When two organizations pay for a commercial because it mentions both products,it is:

Advertising a product to a group of potential retail consumers is an example of which of the following strategies?

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters

Exam 14: International Distribution: Exporting and Retailing

Which of the following require consumers to mail a form or certificate to a marketer along with a proof of purchase?

International sales promotions continue to grow in popularity in international marketing.

Bill-back allowances increase a manufacturer's reach by creating incentives for additional marketing activities.

The two primary activities conducted by the public relations department include addressing negative publicity and promoting positive publicity and image-enhancing events.

In international markets,manufacturers will be inclined to pay slotting fees only when company leaders have a great deal of confidence about a product's potential.

Trade shows are always attended by top company executives.

Which of the following types of promotional tools signals to a consumer that a company is adapting to the changing times?

Which of the following focuses on stimulating product demand at the consumer level?

Slotting fees are often referred to as which of the following in Europe?

Sales promotions take two major forms: consumer promotions and trade promotions.

External stakeholders for a company include all of the following except:

Which type of consumer takes advantage of coupons,price-off programs,and premiums?

Which type of consumer purchases only a favored brand and does not look for,nor do they often buy,substitutes?

One objective of international consumer promotions is to maintain market share.

Swedish giant,Ericsson,supports and sponsors the Swedish Paralympic Team as part of which type of campaign?

What term describes a price reduction or other consideration paid to an intermediary as an incentive to promote a specific product?

Which of the following is an item offered as a reward for purchasing another item?

Consumer acceptance of premiums varies greatly by culture.

When two organizations pay for a commercial because it mentions both products,it is:

Advertising a product to a group of potential retail consumers is an example of which of the following strategies?

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters