Question 1

Which of the following occurs when an international marketer promotes a product to intermediaries?

Accepted Answer

A)  Channel strategy 
B)  Push strategy 
C)  Pull strategy 
D)  Promotional strategy 
E)  Market-based promotions 
A)  Channel strategy 
B)  Push strategy 
C)  Pull strategy 
D)  Promotional strategy 
E)  Market-based promotions

Question 2

Which of the following involves the management of communications with all organizational stakeholders?

Accepted Answer

A)  Public relations 
B)  Marketing 
C)  Advertising 
D)  Channel communication 
E)  Market-based promotions 
A)  Public relations 
B)  Marketing 
C)  Advertising 
D)  Channel communication 
E)  Market-based promotions

Question 3

Which does sampling encourage?

Accepted Answer

A)  Testing a product 
B)  Repeat purchases 
C)  Referrals to peers 
D)  Entries into contests 
E)  Recall of the brand name 
A)  Testing a product 
B)  Repeat purchases 
C)  Referrals to peers 
D)  Entries into contests 
E)  Recall of the brand name

Question 4

International sales promotions efforts aim at stimulating demand across national or cultural boundaries.

Accepted Answer

A) True 
 B)False

Question 5

A slotting or listing fee is:

Accepted Answer

A)  A payment that is made by an international marketer in order to secure shelf space in a store 
B)  A payment to remove an item from store shelves that did not sell 
C)  A form of cooperative advertising 
D)  The fee paid to advertise on television 
E)  A form of consumer promotion 
A)  A payment that is made by an international marketer in order to secure shelf space in a store 
B)  A payment to remove an item from store shelves that did not sell 
C)  A form of cooperative advertising 
D)  The fee paid to advertise on television 
E)  A form of consumer promotion

Question 6

Which of the following are promotions that are aimed at marketing intermediaries?

Accepted Answer

A)  Trade promotions 
B)  Channel promotions 
C)  Consumer promotions 
D)  Marketing promotions 
E)  Market-based promotions 
A)  Trade promotions 
B)  Channel promotions 
C)  Consumer promotions 
D)  Marketing promotions 
E)  Market-based promotions

Question 7

A recent study indicated that Chinese consumers do not respond positively to rebates.

Accepted Answer

A) True 
 B)False

Question 8

Differences in motivation,consumer behaviors,and decision-making processes are considered when international sales promotion campaigns are developed.

Accepted Answer

A) True 
 B)False

Question 9

When prizes are offered to companies or individual salespersons for selling a given manufacturer's product,the type of trade promotion is a:

Accepted Answer

A)  Slotting fee 
B)  Trade contests 
C)  Relationship management 
D)  Cooperative advertising 
E)  Market-based promotion 
A)  Slotting fee 
B)  Trade contests 
C)  Relationship management 
D)  Cooperative advertising 
E)  Market-based promotion

Question 10

Describe the difference between international push strategies and pull strategies.In what ways are they similar? In what ways are they different?

Accepted Answer

International push and pull strategies a

Question 11

Pull strategies are generally aimed at channel intermediaries first,followed by ultimate consumers.

Accepted Answer

A) True 
 B)False

Question 12

When Dubai's Center Centre Mall rewarded customers who spent at least 300 AED with lottery numbers that could be used to potentially win a prize,the center was using which of the following techniques?

Accepted Answer

A)  Contests and sweepstakes 
B)  Premiums 
C)  Rebates 
D)  Loss leaders 
E)  Market-based promotions 
A)  Contests and sweepstakes 
B)  Premiums 
C)  Rebates 
D)  Loss leaders 
E)  Market-based promotions

Question 13

Which of the following creates an agreement between a marketing organization and an individual,team,or landmark?

Accepted Answer

A)  Sales promotion campaign 
B)  Creative brief 
C)  Marketing agreement 
D)  Sponsorship 
E)  Market-based promotions 
A)  Sales promotion campaign 
B)  Creative brief 
C)  Marketing agreement 
D)  Sponsorship 
E)  Market-based promotions

Question 14

The majority of international Internet users visit social networking sites regularly.

Accepted Answer

A) True 
 B)False

Question 15

The Internet and electronic media can now be used to deliver coupons.

Accepted Answer

A) True 
 B)False

Question 16

International marketers often find that consumer promotions that do not work well in one country do work well in others.

Accepted Answer

A) True 
 B)False

Question 17

International trade promotions include trade shows,cooperative advertising,and coupons.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following are promotions that are aimed at retail customers?

Accepted Answer

A)  Trade promotions 
B)  Channel promotions 
C)  Consumer promotions 
D)  Marketing promotions 
E)  Market-based promotions 
A)  Trade promotions 
B)  Channel promotions 
C)  Consumer promotions 
D)  Marketing promotions 
E)  Market-based promotions

Question 19

The use of which of the following has waned in the United States,even though the technique continues to be an effective promotional technique in other parts of the world?

Accepted Answer

A)  Direct mail 
B)  Consumer promotions 
C)  Trade promotions 
D)  Direct marketing campaigns 
E)  Market-based promotions 
A)  Direct mail 
B)  Consumer promotions 
C)  Trade promotions 
D)  Direct marketing campaigns 
E)  Market-based promotions

Question 20

Which of the following presents a consumer with an immediate price break,expressed as a percentage of the price at the time of purchase?

Accepted Answer

A)  Contest or sweepstake 
B)  Premium 
C)  Loss leader 
D)  Price-off promotion 
E)  Market-based promotions 
A)  Contest or sweepstake 
B)  Premium 
C)  Loss leader 
D)  Price-off promotion 
E)  Market-based promotions

Which of the following occurs when an international marketer promotes a product to intermediaries?

Which of the following involves the management of communications with all organizational stakeholders?

Which does sampling encourage?

International sales promotions efforts aim at stimulating demand across national or cultural boundaries.

A slotting or listing fee is:

Which of the following are promotions that are aimed at marketing intermediaries?

A recent study indicated that Chinese consumers do not respond positively to rebates.

Differences in motivation,consumer behaviors,and decision-making processes are considered when international sales promotion campaigns are developed.

When prizes are offered to companies or individual salespersons for selling a given manufacturer's product,the type of trade promotion is a:

Describe the difference between international push strategies and pull strategies.In what ways are they similar? In what ways are they different?

Pull strategies are generally aimed at channel intermediaries first,followed by ultimate consumers.

When Dubai's Center Centre Mall rewarded customers who spent at least 300 AED with lottery numbers that could be used to potentially win a prize,the center was using which of the following techniques?

Which of the following creates an agreement between a marketing organization and an individual,team,or landmark?

The majority of international Internet users visit social networking sites regularly.

The Internet and electronic media can now be used to deliver coupons.

International marketers often find that consumer promotions that do not work well in one country do work well in others.

International trade promotions include trade shows,cooperative advertising,and coupons.

Which of the following are promotions that are aimed at retail customers?

The use of which of the following has waned in the United States,even though the technique continues to be an effective promotional technique in other parts of the world?

Which of the following presents a consumer with an immediate price break,expressed as a percentage of the price at the time of purchase?

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters

Exam 14: International Distribution: Exporting and Retailing

Which of the following occurs when an international marketer promotes a product to intermediaries?

Which of the following involves the management of communications with all organizational stakeholders?

Which does sampling encourage?

International sales promotions efforts aim at stimulating demand across national or cultural boundaries.

A slotting or listing fee is:

Which of the following are promotions that are aimed at marketing intermediaries?

A recent study indicated that Chinese consumers do not respond positively to rebates.

Differences in motivation,consumer behaviors,and decision-making processes are considered when international sales promotion campaigns are developed.

When prizes are offered to companies or individual salespersons for selling a given manufacturer's product,the type of trade promotion is a:

Describe the difference between international push strategies and pull strategies.In what ways are they similar? In what ways are they different?

Pull strategies are generally aimed at channel intermediaries first,followed by ultimate consumers.

When Dubai's Center Centre Mall rewarded customers who spent at least 300 AED with lottery numbers that could be used to potentially win a prize,the center was using which of the following techniques?

Which of the following creates an agreement between a marketing organization and an individual,team,or landmark?

The majority of international Internet users visit social networking sites regularly.

The Internet and electronic media can now be used to deliver coupons.

International marketers often find that consumer promotions that do not work well in one country do work well in others.

International trade promotions include trade shows,cooperative advertising,and coupons.

Which of the following are promotions that are aimed at retail customers?

The use of which of the following has waned in the United States,even though the technique continues to be an effective promotional technique in other parts of the world?

Which of the following presents a consumer with an immediate price break,expressed as a percentage of the price at the time of purchase?

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters