Question 1

Brand dilution helps to lessen the threat of piracy.

Accepted Answer

A) True 
 B)False

Question 2

Cultures with large power distance scores and high collectivism scores rate which dimension of service quality as most important?

Accepted Answer

A)  Reliability 
B)  Assurance 
C)  Tangibles 
D)  Empathy 
E)  Responsiveness 
A)  Reliability 
B)  Assurance 
C)  Tangibles 
D)  Empathy 
E)  Responsiveness

Question 3

When developing new products for international markets,marketers consider five categories of consumer adopters: consumer innovators,early adopters,early majority,late majority,and laggards.

Accepted Answer

A) True 
 B)False

Question 4

Exporting companies often use a dual extension strategy in order to lower costs and risks associated with entering a country.

Accepted Answer

A) True 
 B)False

Question 5

The use of arbitration in intellectual property disputes has decreased in recent years.

Accepted Answer

A) True 
 B)False

Question 6

When an international marketer extends both its product and communication components of the marketing mix,it is said to be using which of the following approaches to adaptation?

Accepted Answer

A)  Diversification 
B)  Dual adaptation 
C)  Dual extension 
D)  Dual marketing 
E)  Dual communication 
A)  Diversification 
B)  Dual adaptation 
C)  Dual extension 
D)  Dual marketing 
E)  Dual communication

Question 7

If a service provider is willing and able to provide prompt service,the company exhibits which of the following dimensions of service quality?

Accepted Answer

A)  Reliability 
B)  Assurance 
C)  Tangibles 
D)  Empathy 
E)  Responsiveness 
A)  Reliability 
B)  Assurance 
C)  Tangibles 
D)  Empathy 
E)  Responsiveness

Question 8

Getting a haircut is an example of service:

Accepted Answer

A)  Intangibility 
B)  Heterogeneity 
C)  Perishability 
D)  Simultaneous production and consumption 
E)  Quality 
A)  Intangibility 
B)  Heterogeneity 
C)  Perishability 
D)  Simultaneous production and consumption 
E)  Quality

Question 9

Which of the following statements is false regarding the litigation process as it applies to international marketing?

Accepted Answer

A)  Litigation can have high risks and costs for marketers. 
B)  Litigation processes often take years to complete. 
C)  Litigation issues often become public. 
D)  Litigation is usually the first step in intellectual property disputes. 
E)  Litigation is usually reserved as a method of last resort in these disputes. 
A)  Litigation can have high risks and costs for marketers. 
B)  Litigation processes often take years to complete. 
C)  Litigation issues often become public. 
D)  Litigation is usually the first step in intellectual property disputes. 
E)  Litigation is usually reserved as a method of last resort in these disputes.

Question 10

Inventing new products is an extreme example of dual extension strategies.

Accepted Answer

A) True 
 B)False

Question 11

The movement toward sustainable products and production methods is expected to expand in future years.

Accepted Answer

A) True 
 B)False

Question 12

Because needs for products are unique in individual countries,cosmetics companies often follow which of the following strategies when marketing products internationally?

Accepted Answer

A)  Product and communication extension 
B)  Product extension-communication adaptation 
C)  Product adaptation-communication extension 
D)  Product-communication adaptation 
E)  Dual product adaptation 
A)  Product and communication extension 
B)  Product extension-communication adaptation 
C)  Product adaptation-communication extension 
D)  Product-communication adaptation 
E)  Dual product adaptation

Question 13

Which of the following emerge from producing a variety of similar products?

Accepted Answer

A)  Economies of scope 
B)  Economies of scale 
C)  Economies of production 
D)  Economies of manufacture 
E)  Economies of assembly 
A)  Economies of scope 
B)  Economies of scale 
C)  Economies of production 
D)  Economies of manufacture 
E)  Economies of assembly

Question 14

Arbitration is a formal process in which both parties agree to abide by the decision of a third party.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following refers to a reduction in the cost per unit as the total volume of a product increases?

Accepted Answer

A)  Economies of scope 
B)  Economies of scale 
C)  Economies of production 
D)  Economies of manufacture 
E)  Economies of assembly 
A)  Economies of scope 
B)  Economies of scale 
C)  Economies of production 
D)  Economies of manufacture 
E)  Economies of assembly

Question 16

What consists of creations of the mind or the intangible property that results from thought?

Accepted Answer

A)  Intellectual property 
B)  Intangible property 
C)  Think tank property 
D)  Copyrights 
E)  Patents 
A)  Intellectual property 
B)  Intangible property 
C)  Think tank property 
D)  Copyrights 
E)  Patents

Question 17

Services cannot be stored,which means they are heavily dependent on supply and demand.This illustrates which of the following dimensions of services?

Accepted Answer

A)  Intangibility 
B)  Heterogeneity 
C)  Perishability 
D)  Simultaneous production and consumption 
E)  Quality 
A)  Intangibility 
B)  Heterogeneity 
C)  Perishability 
D)  Simultaneous production and consumption 
E)  Quality

Question 18

Increased standardization may be the result of cultural convergence.

Accepted Answer

A) True 
 B)False

Question 19

The process by which an innovation slowly spreads through a culture is known as which of the following concepts?

Accepted Answer

A)  Brand acceptance 
B)  Diffusion 
C)  Brand awareness 
D)  Brand adoption 
E)  Market adoption 
A)  Brand acceptance 
B)  Diffusion 
C)  Brand awareness 
D)  Brand adoption 
E)  Market adoption

Question 20

Unilever's Lipton Tea campaign in Japan where the product was changed to meet local tastes illustrates the use of which of the following strategies?

Accepted Answer

A)  Product and communication extension 
B)  Product extension-communication adaptation 
C)  Product adaptation-communication extension 
D)  Product-communication adaptation 
E)  Dual product adaptation 
A)  Product and communication extension 
B)  Product extension-communication adaptation 
C)  Product adaptation-communication extension 
D)  Product-communication adaptation 
E)  Dual product adaptation

Brand dilution helps to lessen the threat of piracy.

Cultures with large power distance scores and high collectivism scores rate which dimension of service quality as most important?

When developing new products for international markets,marketers consider five categories of consumer adopters: consumer innovators,early adopters,early majority,late majority,and laggards.

Exporting companies often use a dual extension strategy in order to lower costs and risks associated with entering a country.

The use of arbitration in intellectual property disputes has decreased in recent years.

When an international marketer extends both its product and communication components of the marketing mix,it is said to be using which of the following approaches to adaptation?

If a service provider is willing and able to provide prompt service,the company exhibits which of the following dimensions of service quality?

Getting a haircut is an example of service:

Which of the following statements is false regarding the litigation process as it applies to international marketing?

Inventing new products is an extreme example of dual extension strategies.

The movement toward sustainable products and production methods is expected to expand in future years.

Because needs for products are unique in individual countries,cosmetics companies often follow which of the following strategies when marketing products internationally?

Which of the following emerge from producing a variety of similar products?

Arbitration is a formal process in which both parties agree to abide by the decision of a third party.

Which of the following refers to a reduction in the cost per unit as the total volume of a product increases?

What consists of creations of the mind or the intangible property that results from thought?

Services cannot be stored,which means they are heavily dependent on supply and demand.This illustrates which of the following dimensions of services?

Increased standardization may be the result of cultural convergence.

The process by which an innovation slowly spreads through a culture is known as which of the following concepts?

Unilever's Lipton Tea campaign in Japan where the product was changed to meet local tastes illustrates the use of which of the following strategies?

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters

Exam 8: Market Research in the International Environment

Brand dilution helps to lessen the threat of piracy.

Cultures with large power distance scores and high collectivism scores rate which dimension of service quality as most important?

When developing new products for international markets,marketers consider five categories of consumer adopters: consumer innovators,early adopters,early majority,late majority,and laggards.

Exporting companies often use a dual extension strategy in order to lower costs and risks associated with entering a country.

The use of arbitration in intellectual property disputes has decreased in recent years.

When an international marketer extends both its product and communication components of the marketing mix,it is said to be using which of the following approaches to adaptation?

If a service provider is willing and able to provide prompt service,the company exhibits which of the following dimensions of service quality?

Getting a haircut is an example of service:

Which of the following statements is false regarding the litigation process as it applies to international marketing?

Inventing new products is an extreme example of dual extension strategies.

The movement toward sustainable products and production methods is expected to expand in future years.

Because needs for products are unique in individual countries,cosmetics companies often follow which of the following strategies when marketing products internationally?

Which of the following emerge from producing a variety of similar products?

Arbitration is a formal process in which both parties agree to abide by the decision of a third party.

Which of the following refers to a reduction in the cost per unit as the total volume of a product increases?

What consists of creations of the mind or the intangible property that results from thought?

Services cannot be stored,which means they are heavily dependent on supply and demand.This illustrates which of the following dimensions of services?

Increased standardization may be the result of cultural convergence.

The process by which an innovation slowly spreads through a culture is known as which of the following concepts?

Unilever's Lipton Tea campaign in Japan where the product was changed to meet local tastes illustrates the use of which of the following strategies?

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters