Question 1

Which of the following is not a type of "new product" category that the text discusses?

Accepted Answer

A)  New-to-the-world 
B)  New category products 
C)  Additions to a product line 
D)  Product improvements 
E)  Product introduction modifications 
A)  New-to-the-world 
B)  New category products 
C)  Additions to a product line 
D)  Product improvements 
E)  Product introduction modifications

Question 2

The process through which an innovation slowly spreads through a culture is called diffusion.

Accepted Answer

A) True 
 B)False

Question 3

Which method of reducing music piracy gives offenders one or two warnings before criminal charges are pursued?

Accepted Answer

A)  Repeat offender 
B)  Graduated response 
C)  Gradual warning 
D)  Backward spiral 
E)  Reduced threat 
A)  Repeat offender 
B)  Graduated response 
C)  Gradual warning 
D)  Backward spiral 
E)  Reduced threat

Question 4

A common law system relies on legal precedents and usage traditions to form the basis of law.

Accepted Answer

A) True 
 B)False

Question 5

Intellectual property protection is relatively consistent worldwide.

Accepted Answer

A) True 
 B)False

Question 6

The free culture movement argument suggests that intellectual property protection increases creativity.

Accepted Answer

A) True 
 B)False

Question 7

Which is normally the last resort for disputing parties,due to problems of cost and time?

Accepted Answer

A)  Negotiation 
B)  Conciliation 
C)  Participation 
D)  Arbitration 
E)  Litigation 
A)  Negotiation 
B)  Conciliation 
C)  Participation 
D)  Arbitration 
E)  Litigation

Question 8

Intellectual property consists of creations of the mind or the intangible property that results from thought.

Accepted Answer

A) True 
 B)False

Question 9

Which consumer group resists trying new products?

Accepted Answer

A)  Innovators 
B)  Early adopters 
C)  Early majority 
D)  Late majority 
E)  Laggards 
A)  Innovators 
B)  Early adopters 
C)  Early majority 
D)  Late majority 
E)  Laggards

Question 10

Changing any component of the marketing mix to better meet the needs of a local market is adaptation.

Accepted Answer

A) True 
 B)False

Question 11

When technical experts examine product or create a replica by breaking down the original and deducing how to manufacturer it,the process is:

Accepted Answer

A)  Transference 
B)  Reverse engineering 
C)  Corporate takeover 
D)  Co-optation 
E)  Legal 
A)  Transference 
B)  Reverse engineering 
C)  Corporate takeover 
D)  Co-optation 
E)  Legal

Question 12

The cost savings of standardization result from economies of scale and scope.

Accepted Answer

A) True 
 B)False

Question 13

A company's product lines rarely differ from one country to another.

Accepted Answer

A) True 
 B)False

Question 14

If a service provider conveys feelings of trust and knowledge,the company exhibits which of the following dimensions of service quality?

Accepted Answer

A)  Reliability 
B)  Assurance 
C)  Tangibles 
D)  Empathy 
E)  Responsiveness 
A)  Reliability 
B)  Assurance 
C)  Tangibles 
D)  Empathy 
E)  Responsiveness

Question 15

Using the principles of Islam to guide the legal system is an example of:

Accepted Answer

A)  Common law 
B)  Civil law 
C)  Theocratic law 
D)  Parliamentary law 
E)  Custom law 
A)  Common law 
B)  Civil law 
C)  Theocratic law 
D)  Parliamentary law 
E)  Custom law

Question 16

International marketers may choose an adaptation strategy as part of its sustainability efforts.

Accepted Answer

A) True 
 B)False

Question 17

International marketers may choose to standardize their products,their marketing communications,or both.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is not a major type of dispute in international marketing?

Accepted Answer

A)  Contract terms 
B)  Payment disputes 
C)  Responsibility for product liability 
D)  Responsibility for damaged shipments 
E)  Exchange rate fluctuations 
A)  Contract terms 
B)  Payment disputes 
C)  Responsibility for product liability 
D)  Responsibility for damaged shipments 
E)  Exchange rate fluctuations

Question 19

A formal conflict resolution process in which both parties agree to abide by the decision of a third-party arbitrator is:

Accepted Answer

A)  Negotiation 
B)  Conciliation 
C)  Participation 
D)  Arbitration 
E)  Litigation 
A)  Negotiation 
B)  Conciliation 
C)  Participation 
D)  Arbitration 
E)  Litigation

Question 20

The first step to dispute resolution is the establishment of jurisdiction.

Accepted Answer

A) True 
 B)False

Which of the following is not a type of "new product" category that the text discusses?

The process through which an innovation slowly spreads through a culture is called diffusion.

Which method of reducing music piracy gives offenders one or two warnings before criminal charges are pursued?

A common law system relies on legal precedents and usage traditions to form the basis of law.

Intellectual property protection is relatively consistent worldwide.

The free culture movement argument suggests that intellectual property protection increases creativity.

Which is normally the last resort for disputing parties,due to problems of cost and time?

Intellectual property consists of creations of the mind or the intangible property that results from thought.

Which consumer group resists trying new products?

Changing any component of the marketing mix to better meet the needs of a local market is adaptation.

When technical experts examine product or create a replica by breaking down the original and deducing how to manufacturer it,the process is:

The cost savings of standardization result from economies of scale and scope.

A company's product lines rarely differ from one country to another.

If a service provider conveys feelings of trust and knowledge,the company exhibits which of the following dimensions of service quality?

Using the principles of Islam to guide the legal system is an example of:

International marketers may choose an adaptation strategy as part of its sustainability efforts.

International marketers may choose to standardize their products,their marketing communications,or both.

Which of the following is not a major type of dispute in international marketing?

A formal conflict resolution process in which both parties agree to abide by the decision of a third-party arbitrator is:

The first step to dispute resolution is the establishment of jurisdiction.

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters

Exam 8: Market Research in the International Environment

Which of the following is not a type of "new product" category that the text discusses?

The process through which an innovation slowly spreads through a culture is called diffusion.

Which method of reducing music piracy gives offenders one or two warnings before criminal charges are pursued?

A common law system relies on legal precedents and usage traditions to form the basis of law.

Intellectual property protection is relatively consistent worldwide.

The free culture movement argument suggests that intellectual property protection increases creativity.

Which is normally the last resort for disputing parties,due to problems of cost and time?

Intellectual property consists of creations of the mind or the intangible property that results from thought.

Which consumer group resists trying new products?

Changing any component of the marketing mix to better meet the needs of a local market is adaptation.

When technical experts examine product or create a replica by breaking down the original and deducing how to manufacturer it,the process is:

The cost savings of standardization result from economies of scale and scope.

A company's product lines rarely differ from one country to another.

If a service provider conveys feelings of trust and knowledge,the company exhibits which of the following dimensions of service quality?

Using the principles of Islam to guide the legal system is an example of:

International marketers may choose an adaptation strategy as part of its sustainability efforts.

International marketers may choose to standardize their products,their marketing communications,or both.

Which of the following is not a major type of dispute in international marketing?

A formal conflict resolution process in which both parties agree to abide by the decision of a third-party arbitrator is:

The first step to dispute resolution is the establishment of jurisdiction.

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Marketing Channel Management

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters